Tues11 0815 live_ramp
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LiveRamp enables advertisers to use their offline customer data for online advertising by matching customer identities across devices and platforms. LiveRamp works with many of the largest advertisers in key industries like financial services, communications, insurance, hospitality, retail, and automotive. Advertisers want to leverage their first-party data on high-impact online units, and are willing to pay high costs per thousand impressions to do so. LiveRamp's platform allows advertisers to upload their audience data and publishers to measure overlap and recommend new placements to reach those audiences online.
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* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
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The Basics of Programmatic Advertising
1) Programmatic advertising uses automated technology to buy and sell digital media in real-time, optimizing campaigns based on performance data. It provides targeted opportunities for B2B advertising across display, mobile, social, and other channels.
2) There are four types of programmatic transactions: open auctions, invitation-only/private auctions, unreserved fixed rate/preferred deals, and automated guaranteed/programmatic guaranteed deals. The two key factors differentiating these are how price is set and the type of inventory available.
3) Programmatic allows advertisers to target audiences based on their interests and behaviors across devices and platforms, rather than just buying placements on specific sites. It provides opportunities to reach audiences
DWA's The Basic of Programmatic
1) Programmatic advertising uses automated technology to buy and sell digital media in real-time, optimizing campaigns based on performance data. It provides opportunities for precise targeting for B2B companies across display, mobile, social, and other channels.
2) There are four types of programmatic transactions: open auctions, invitation-only/private auctions, unreserved fixed rate/preferred deals, and automated guaranteed/programmatic guaranteed. The two key factors differentiating them are how price is set and the type of inventory available.
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Tues11 0815 live_ramp
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- 5. 5
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- 7. HOW IT WORKS
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- 11. Questions 11