This document discusses RE/MAX's dominance in the real estate industry. It highlights that RE/MAX has the largest agent network with over 6,400 offices in 97 countries and 93,000 agents. It also notes that RE/MAX spends more on advertising than its competitors, with over 1 billion TV ad impressions annually. Finally, it mentions that RE/MAX had over 1 million closed transactions per year since 1997, more than any other real estate brand.

1. RE/MAX Brings More Customers
RE/MAX has the best agent network.
6,481 RE/MAX Offices
97 Countries
93,228 Agents
RE/MAX generates customer referrals.
On-line Agent-to-Agent network
We send our customers to each other.
Satisfied customers means more repeat buyers and
referrals.
RE/MAX has more sales nationally each year.
More than 1,000,000 closed transactions each year
since 1997.
No one else has ever reached 1,000,000.

2. RE/MAX Brings More Exposure
RE/MAX brand is pre-eminent.
RE/MAX most recognized name.
RE/MAX balloon most recognized symbol.
RE/MAX dominates TV ad spending.
1.03 Billion TV ad impressions

3. RE/MAX Brings More Exposure
Remax.com is #1 Brokerage Website
291 Million views, 5 million Unique Visitors
Your home is a featured property on Remax.com

4. RE/MAX CAROLINAS
2014 ADVERTISING HIGHLIGHTS
Coldwell Banker
10.6%
RE/MAX
83.2%
Century 21
6.2%
NATIONAL TV EXPOSURE
Percentage of television advertising impressions among national real
estate brands, based on ads purchased through nationwide buys.
Source: Nielsen Monitor-Plus, full-year 2013
DIGITAL
9.3 MILLION
IMPRESSIONS
Banner and mobile advertising
April-August 2014. Actual flight dates vary; dependent on market
PRINT
590 THOUSAND
CIRCULATION
The State, Charleston Post & Courier, Charlotte
Observer, Raleigh News & Observer, Wilmington
Star News and Myrtle Beach Sun News
Source: Projected circulation in 2014 provided by the
individual publication media mix
RADIO
3.6 MILLION
IMPRESSIONS
Source: Arbitron Audience Estimates Copyright
©2014 The Arbitron Company 2/1/2014 -1/31/2015
OUTDOOR
108 MILLION
IMPRESSIONS
Source: TAB/eTelmar, 2/1/2014 -1/31/2015
LOCAL TV
= 2 million
45 MILLION
IMPRESSIONS
Local broadcast affiliates
Source: Nielsen projected impressions 2/1/2014 -1/31/2015
EVENTS AND SPONSORSHIPS
Carolina Hurricanes, Carolina Panthers, Clemson University, East Carolina University,
Greensboro Grasshoppers, North Carolina CCIM, North Carolina State University, RE/MAX
World Long Drive Championship, University of North Carolina and University of South Carolina
SINCE 1992, MORE THAN
$130 MILLION DONATED
RE/MAX agents in the U.S. and Canada donated $8 million
to Children’s Miracle Network Hospitals in 2013 alone, and
they support countless other charities.
= 5 million
SIRIUS XM RADIO
Sports, news, finance and entertainment programming
An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad.
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140245

5. NATIONAL BRAND
IMPRESSIONS
An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad.
THE #1 NAME IN REAL ESTATE
NATIONAL AD CAMPAIGN
In 2014, RE/MAX unveiled its new campaign, “Dream with your Eyes Open,” inspired by the
importance of finding the right home.
Television Print Out of home Social media
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140244
Source: MMR Strategy Group study of unaided awareness.
TELEVISION
1.03 BILLION
IMPRESSIONS
(PROJECTED 2014)
Major broadcast and cable networks
Source: Projected 2014 National TV impressions based on National TV buy
NATIONAL TV EXPOSURE
Percentage of television advertising impressions among
national real estate brands, based on ads purchased
through nationwide buys.
Source: Nielsen Monitor-Plus, full-year 2013
Coldwell Banker
10.6%
TRADE MEDIA PARTNERS
882 THOUSAND
CIRCULATION
(PROJECTED 2014)
Inman, Real Trends and RISMedia
Source: Projected circulation in 2014 provided by the individual publication media kits
EARNED MEDIA Executives on TV, Monthly National Housing Reports and Press Releases
ONLINE SEARCH
495 MILLION
IMPRESSIONS The RE/MAX SEM program optimizes exposure of
remax.com in online search results.
Source: Google/Bing 3/1/2013-8/31/2013
RE/MAX SOCIAL RE/MAX can be found on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and Instagram
Source: Monthly social data analytics available via Mainstreet as of 5/28/2014-7/29/2014
67,112 FANS
4 MILLION VIEWS
52,967 FOLLOWERS
2,720 FOLLOWERS
40,270 FOLLOWERS
9,896 FOLLOWERS
ON THE MOVE:
THE RE/MAX BLOG
5 MILLION
UNIQUE VISITORS With posts featuring consumer tips, ideas, insights and
some fun, the blog on remax.com is a popular resource
for homebuyers and sellers.
Source: Adobe Site Catalyst 8/1/2013-6/4/2014
RE/MAX
83.2%
Century 21
6.2%
REMAX.COM
291 MILLION VIEWS Source: Adobe Omniture 1/31/2014-7/29/2014
SINCE 1992, MORE THAN
$130 MILLION DONATED
RE/MAX agents in the U.S. and Canada donated $8 million to
Children’s Miracle Network Hospitals in 2013 alone, and they
support countless other charities.
T H E R E / M A X M A G A Z I N E
SPRING 2014 REMAX.COM/ABOVE
ALL EYES
ON RE/MAX
2014 NATIONAL AD
CAMPAIGN DEBUTS
PAGE 6
One World. One RE/MAX.
GLOBAL
EXCELLENCE
Stories from
three standout
Regions
PAGE 21
PLUS TIPS FOR STEADY GROWTH 11 | LEADSTREET SECRETS 17 | LIST LIKE A STAR 38
ABOVE MAGAZINE
90 THOUSAND
READERS Delivered quarterly in print to RE/MAX agents in the U.S.
and Canada and digitally to agents around the world.
Source: RE/MAX Membership Data
A PLACE FOR THIS GUY
THAT IS JUST THE RIGHT SIZE.
There’s a big difference between a dream home and the right home.
Let an experienced RE/MAX agent guide you.
remax.com
©2014 RE/MAX, LLC. Each office is independently owned and operated. 14035
MORE BRAND POWER

7. RE/MAX Listing Agents Sell
At RE/MAX, the listing agent handles all your property inquiries
All calls go to the listing agent.
The agent who knows your property the best, can sell your
property the best.
At other agencies, calls handled by other agents.
Often inexperienced, floor duty associates
May have little or no familiarity with your property
No incentive to sell your home
Who do you want speaking for your property?

8. RE/MAX Represents
the Best of Chapel Hill.
Of the leading Chapel Hill firms, RE/MAX agents are the
most successful.