presentation Rob Speekenbrink at the IHE UN-LINK conference

1. Social media and webcare with
university students
Rob Speekenbrink, communication TU Delft, the Netherlands
Delft
University of
Technology
Challenge the future

2. Rob Speekenbrink
Consultant Online Media
@RobSpeekenbrink
+316-81834114
www.speekenbrink.com

12. Branding vs webcare
•Personal branding is about showing scientists what they
can do themselves to promote themselves, their work,
the field and the university.
•Webcare is about listening and acting upon what’s being
said about the university, the topics and the people
•Branding and webcare are intertwined
•Webcare includes branding the institute itself

13. webcare TU Delft
• monitoring
• intervention
• influencing

14. • 10 students
• From 9AM until midnight
• 7 days a week
• Monitoring and alerting the
rest of the organisation
• Answering all questions (!!)
Within an hour
• Producing content

16. Monitoring

21. Intervention

28. Influencing

36. Science communication TU Delft
•Communication about content (research, news,
education, valorisation, student projects)
•Communication about the way we do our job
•Train scientists (etc) how to communicatie (all media)
•Spin and de-spin
•Press-releases
•Answering to media questions
•Talk about dilemma’s

37. Core business
Environment,
Infrastructures &
mobility
Health
Education / TU
Delft
Energy
Sport innovation,
Process technology,
robotics
Research / TU Delft
/ quantum

38. Blogs and Twitter

44. Content
follows
platform

52. Rob Speekenbrink
Consultant Online Media
@RobSpeekenbrink
+316-81834114
www.speekenbrink.com