Nationaal Congres Onderwijs Social Media - Online ambassadeurs TU Delft

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Presentatie op het nationaal congres social media op de pre-conferentie donderdag 22 mei 2014. Over online ambassadeurs van de TU Delft en #trots

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  • monitoring
  • monitoring
  • interaction
  • sentiment
  • Coporate branding
  • They are all ambassadors
  • They need to be involved in personal branding because it adds up to the corporate brand
  • We do webcare with our own students because 1) The speak the language 2) they come up with new ideas 3) They have time 4) They have personal networks 5)
    They have skills
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • We train them in creating the right content
  • We train them how to behave and not to behave
  • We train them in what tools to use
  • So we train them
  • We teach them about the organization and its sensitivities
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • 47.776 views
  • 52.880 views
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • So we train them
  • Nationaal Congres Onderwijs Social Media - Online ambassadeurs TU Delft

    1. 1. Challenge the future Delft University of Technology Online ambassadeurs TU Delft Rob Speekenbrink, directie communication TU Delft
    2. 2. Reality check
    3. 3. Reality check
    4. 4. Universiteit = wetenschappers onderwijzend personeel niet-wetenschappers studenten alumni
    5. 5. We geven voorbeeld(en)
    6. 6. We tonen voordelen
    7. 7. We faciliteren
    8. 8. Vieren successen
    9. 9. Management by jealousy
    10. 10. Werkwijze vs Platformen
    11. 11. Het DNA van de TU Delft?
    12. 12. Doelen en doelgroepen
    13. 13. Platform Doelgroep Doel Type bericht Freq Facebook (aank) (internat) studenten, scholieren secundair: alumni, geinteresseerden Trots, positionering Informatief, sfeer, (campus)leven, interactie 1x pdag Twitter Journalisten, (aank) (internat) studenten PR en interactie Nieuws, actueel, interactie 5x pdag LinkedIn Alumni, internationale prospects (verschil tussen de pages) Trots Meer serieus dan FB, berichten van alumni zelf 1 a 2 pwk Instagram (aank) (internat) studenten, scholieren secundair: alumni, geinteresseerden (ook op subgroepen) Verhogen gevoel Sfeer TU 3x pdag Google+ SEO, SEO, trots, positionering informatief, sfeer, leven TU 1x pdag YouTube Scholieren, (aank) (internat) studenten, journalisten, studenten Visueel maken campus Informatief, educatief 1x pw Online Education (aank) (internat) studenten, high potentials Trots, positionering Educatief, interactie
    14. 14. LinkedIn
    15. 15. Facebook
    16. 16. Instagram
    17. 17. Weblogs
    18. 18. Twitter
    19. 19. Online Education
    20. 20. lder - Vice-President for Education & Op
    21. 21. “Open and online education allows people from all around the world to access the high quality education of Delft University of Technology. Where ever you live and whatever your background, broaden your horizon or strengthen your knowledge with our open and online education. Delft University of Technology is dedicated to deliver world class education to everyone.”
    22. 22. corporate met social media om te gaan
    23. 23. online conversaties makkelijk(er) gewor
    24. 24. e online merkbeleving gestegen (goed
    25. 25. zijn sentiment en buzz positief
    26. 26. is online ambassadeursgroep verveelvoudigd
    27. 27. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +31-6-81834114

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