Webcare TU Delft GPS Industrial Design 12022014

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Slides that I used during the GPS presentation at TU Delft Industrial Design at Tuesday 12 February 2014

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  • monitoring
  • monitoring
  • interaction
  • sentiment
  • Coporate branding
  • They are all ambassadors
  • They need to be involved in personal branding because it adds up to the corporate brand
  • We do webcare with our own students because 1) The speak the language 2) they come up with new ideas 3) They have time 4) They have personal networks 5)
    They have skills
  • So we train them
  • We train them in creating the right content
  • We train them how to behave and not to behave
  • We train them in what tools to use
  • We teach them about the organization and its sensitivities
  • We train them in creating the right content
  • 47.776 views
  • 52.880 views
  • We train them how to behave and not to behave
  • We train them in what tools to use
  • We teach them about the organization and its sensitivities
  • De organisatie is een politiek geheel: dingen liggen vaak gevoelig
  • Het is erg moeilijk om de juiste persoon voor de juiste taak / vragen te vinden.
  • De website = de waarheid (afspraak)
  • Afdelingen vinden afdelingen soms belangrijker dan service
  • Afdelingen vinden afdelingen soms belangrijker dan service
  • Afdelingen vinden afdelingen soms belangrijker dan service
  • Afdelingen vinden afdelingen soms belangrijker dan service
  • Afdelingen vinden afdelingen soms belangrijker dan service
  • Afdelingen vinden afdelingen soms belangrijker dan service
  • Afdelingen vinden afdelingen soms belangrijker dan service
  • Afdelingen vinden afdelingen soms belangrijker dan service
  • Webcare TU Delft GPS Industrial Design 12022014

    1. 1. Webcare TU Delft Rob Speekenbrink, marketing & communication TU Delft Delft University of Technology Challenge the future
    2. 2. Reality check
    3. 3. University = scientists teachers non-scientists all students
    4. 4. Danger 1: They come and go
    5. 5. Danger 2: It’s out of your hands. Do you trust them enough?
    6. 6. Danger 3: If we pay them, are they as biased as we are?
    7. 7. College van Bestuur (CvB) President Drs. D.J. van den Berg D.J.vandenBerg@tudelft.nl Vice-president / Rector Magnificus Prof. Ir. K.Ch.A.M. Luyben K.C.A.M.Luyben@tudelft.nl Vice-President for Education & Operations Drs. J.L. Mulder   E: J.L.Mulder@tudelft.nl
    8. 8. Missie TU Delft • De TU Delft draagt substantieel bij aan de duurzame samenleving van de 21ste eeuw door het verrichten van grensverleggend technischwetenschappelijk onderzoek van erkend internationaal wereldniveau, door het opleiden van maatschappelijk betrokken ingenieurs en doctors, en door het helpen vertalen van kennis in economisch en maatschappelijk waardevolle technologische innovaties en bedrijvigheid. • TU Delft’s mission is to make a significant contribution towards a sustainable society for the 21st century by conducting groundbreaking scientific and technological research which is acknowledged as world-class, by training scientists and engineers with a genuine commitment to society and by helping to translate knowledge into technical innovations and activity with both economic and social value.
    9. 9. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114

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