Mobile usage has grown astronomically, with smartphones becoming the main access point for information and many purchasing decisions. The document discusses getting a mobile strategy by developing either a mobile website or mobile application. A mobile website is inexpensive but doesn't fully utilize phone features, while a mobile app has permanence on the phone but costs more to develop for different platforms. Facts provided show heavy smartphone usage for internet access and purchasing.

1. Your Business Needs a Mobile
Strategy

2. Mobile Is Where People Are
 Astronomical Growth in Smart Phone Usage
 Becoming The Main Access Point for Information
 Purchasing Decisions Are Being Made on Phones

3. Smart Phone Growth
Feature phone vs. Smart
phone

4. Mobile Strategy: Getting Mobile
Mobile Website Mobile Application
 Website designed  Program that runs directly
specifically for mobile on the device
devices  Permanent home on users
 Optimized for Vertical phone
Real Estate

5. Mobile Strategy: Which is right for
you?
Mobile Websites Mobile Application
 Advantages  Advantages
 Inexpensive to develop  Has permanent home on
 Develop once for multiple phone
platforms  Can fully take advantage of
 Disadvantages phone
 Needs data connection  Disadvantages
 Doesn’t take full advantage  Development costs can be
of features high
 May need to be developed
more than once

6. Smart Phone Growth
Feature phone vs. Smart
phone

7. Facts
28% of American smart Worldwide, 1 Billion people
phone users use them as will use smart phone for
primary net connection primary access
65% have made purchasing
decisions via their smart
phones