This document discusses Oracle's approach to SOA and how it can help organizations realize the potential of SOA. It outlines Oracle's SOA offerings including the Oracle SOA Suite, Oracle Service Bus, Oracle BPM Suite, Oracle Application Integration Architecture (AIA) foundation packs and process integration packs (PIPs), and Oracle SOA governance framework. Case studies are presented showing how Oracle's SOA solutions have helped customers reduce costs, accelerate integration projects, and manage growth. The presentation concludes by encouraging attendees to take Oracle's online SOA assessments.

1. High Return SOA Strategies: Realizing the Potential of SOADR Donald Mowbray Director, Emerging Technologies,Oracle Europe Middle East & Africa

2. <Insert Picture Here>AgendaIT PrioritiesState of SOAPath to SOA SuccessOracle’s SOA OfferingsNext Steps

3. IT PrioritiesShift beyond simply Cost Cutting to prepare for driving Growth & InnovationCostGuarantee Service LevelGrowthNew Products & ServicesSelf ServiceOptimize Value ChainAutomationConsolidationCustomer Intimacy

4. IT Viewed as Strategic to Business Success More CIOs Report to CEOs than BeforeSource: CIO Magazine, 2009

5. Demand For IT To Improve Processes Increases In Downturn44%Rising; business units need help to automate and improve processes40%Staying the same16%Dropping; there are fewer new projects being requested or approvedSource: Information Week; Outlook 2009

6. BPM & SOA Deliver Operational EfficienciesOrder Management ProcessCustomer UpdatePartner OnboardingProduction PlanningOrder EntryInventory ManagementBillingShared ServicesSOA InfrastructureMAINFRAME

7. Real Success, Proven Results with OracleGrowth & InnovationCostReduction35% reduction in recurring maintenance and support costsIntegrate 11 acquisitions and build new business of bundling services with products“Agile SOA Methodology” delivers “quote to contract” automation in < 6 monthsSale have blossomed from $1.8 million in 1999 to $834 million in 2008Saved 60%+ of typical integration costs Increased customer satisfaction from 47% to 82%

8. Path to SOA SuccessReduce Integration CostsManage Growth with GovernanceImprove ProductivityChallengesCostly custom integrations

9. Customization of existing processes

10. Limited access to business servicesChallengesMultiple Tools Sets

11. Multiple Container Deployment and ManagementChallengesMeasuring Impact Analysis

12. Managing SLAs

13. Change ManagementImproving Productivity

14. Wireless Internet Video Camera High PerformanceColor Laser Printer22” Widescreen LCD MonitorErgonomic, wireless keyboardWireless Ergonomic Mouse1TB USB Hard DriveImagine if . . .Application assembly was as easy as connecting hardware

15. Unified DT and RT Metadata Unified CustomizationUnified Packaging & LifecycleUnified Design TimeMediationWeb servicesand adaptersSCA Composite EditorBPEL orchestrationHuman TasksSpring /JavaBusiness RulesAssembling Composite Applications Simplified Development EnvironmentRapid, Standards-based DevelopmentProcess EditorRules EditorRouting Editor

16. Unified Service PlatformReduces Infrastructure ComplexityApplicationcomposersService Assembly, OrchestrationRepositoryBPELHumanWorkflowMediatorBusinessRulesIDEBAM11g Service InfrastructurePolicy ManagerCommon JCA-based connectivity infrastructureOptimized bindingOracle Service BusB2BWeb-basedconsoleSOA OperationsService virtualization, Shared Service Gateway, MonitoringMAINFRAME14

17. Unified Platform for Services, Events & ProcessesEnd-to-end Real-Time AgilityEDA delivers real-time event processing for monitoring, analyzing, and acting on business process optimization.CEPEDNBAMeventPub-Sub abstractioncreateSupplierPattern Matchingacross- time- channelsAnalytic ViewsADF page flowand BCMobile DevicesBAM DashboardsException Alerts DeclarativeRich subscription semanticseventContextEnrichmentIntegrated ActionsJMSSOA compositeADF (active RCF & DVT)Other event sources(feeds, etc.)close loop

18. Reducing Integration Costs

19. Integration of IT Systems 3 – 7x of license spent on services

20. Costly Upgrades

21. Proprietary skill setsOracle Delivers Sustainable IntegrationOracle Application Integration Architecture (AIA)Packaged Integration Flows For Specific Applications & ProcessesAIA Process Integration Packs AIA Foundation Packs Oracle SOA & BPM InfrastructureSOA/BPM Framework & MethodologyReference Process ModelsCommon Object Definitions & Standard Shared ServicesRegistry & RepositoryService ManagementB2B IntegrationProcess ManagementService BusCustom, legacy, others, …

22. AIA Foundation PackAccelerates Time to ValueAIA Foundation PackProven by Oracle, Used by OracleBusiness Process Driven ApproachFacilitates Fusion Applications AdoptionIncludes 1000+ Standardized Services Works with Any Application5Core DifferentiatorsPre-built Content(RPM/EBO/EBS)Pre-Defined Reference PatternsSOA/BPM Framework and MethodologyFMW MethodologyIntegration Governance ToolsDeveloper Utilities…Faster Implementations

23. Reduced Risk

24. Lower Integration CostsAvailable AIA Foundation PacksCross Industry and Industry Specific Foundation Packs Cross Industry Foundation Pack (Base Content and Tools)Industry Specific Foundation Pack Extensions(Industry Specific Process Models & EBO Content)100+ Enterprise Business Objects

25. XSD (XML Schema Definition),

26. UML (Unified Modeling Language)

27. 1000+ Enterprise Business Services

28. WSDL (Web Services Description Language)

29. Enterprise Business Messages

30. Cross Industry Reference Process Models

31. Oracle BPA Suite Models (L0, L1, L2 and L3)

32. VCD, EPC and BPMN type models

33. SOA/BPM Framework and Methodology

34. Business Service Repository

35. Error Handling and Diagnostic Framework