The document discusses the Question Formulation Technique process which involves individuals writing down questions about a prompt for 5 minutes. They then share questions in groups to develop more questions for 10 minutes. Groups select the best 3 questions and report out. It provides examples of prompts that could be used, such as "Torture can be justified" and "Software implementation organizations will be obsolete." It also lists ground rules for the questioning process.

1. The Post-Professional Society
Ed Kless Ron Baker
@edkless @ronaldbaker

2. Question Formulation Technique

3. Question Formulation Technique
Ground rules
1. Write each question down.
2. Questions only, do not answer them.
3. Question can be both close probe and
open probe.
4. No stopping until time is expired, keep
thinking and writing down more
questions.
Process
1. Individuals write down as many
questions as possible. (Five minutes)
2. Share with group and develop more
questions. (Five minutes)
3. Groups change close probe questions
to open probe questions and vice versa
and then decide as a group on the best
three questions. (10 minutes)
4. Report out. (Five minutes)
Torture can be justified.

4. Question Formulation Technique
Ground rules
1. Write each question down.
2. Questions only, do not answer them.
3. Question can be both close probe and
open probe.
4. No stopping until time is expired, keep
thinking and writing down more
questions.
Process
1. Individuals write down as many
questions as possible. (Five minutes)
2. Share with group and develop more
questions. (Five minutes)
3. Groups change close probe questions
to open probe questions and vice versa
and then decide as a group on the best
three questions. (10 minutes)
4. Report out. (Five minutes)
Software implementation organizations will be obsolete.

5. A More Beautiful Question
• What if I could paint over my mistakes
when typing, the way I do when
painting?
• Why aren’t the players urinating more
after the games?
• What if a car windshield could blink?
• Why can’t I see the pictures now?
• Why aren’t all enterprise software
applications built like Amazon and
eBay?
10/26/2016 5

6. Royals at NTX Eagles | 05/17/2016 | Recap Story
The Royals seize victory thanks to late double, drop the NTX Eagles 10-5
The Royals outlasted the NTX Eagles on Tuesday after four lead changes, squeaking out a 10-5 win.
Sean K racked up two RBIs on two hits for the Royals. He singled in the third inning and homered in
the fourth inning.
The Royals jumped out to an early 1-0 lead in the top of the first. A triple by Jackson J, scoring
Hudson Z started the inning off.
The Royals never surrendered the lead after the third inning, scoring four runs on a two-run double by
Hudson and a groundout by Cody C.
The Royals increased their lead with four runs in the fourth. Nathan F's single got things going,
bringing home Pearson E. That was followed up by Colton W's single, plating Nathan F.
A one-run fifth inning helped bring the NTX Eagles within four. A steal of home by Jake sparked the
NTX Eagles' rally. The Royals closed the game out when Nathan F got Cameron to strike out.
"Powered by Narrative Science and GameChanger Media. Copyright 2016. All rights reserved." Any reuse or republication of this story must include the preceding attribution.
10/26/2016 6

7. 10/26/2016 7
“Generative
value: a quality or
attribute that
must be
generated at the
time of the
transaction. It
cannot be copied,
cloned, stored or
warehoused.”
Kevin Kelly
The Inevitable

8. Generative Value
1. Immediacy—Movies, hardcover books, beta versions of apps
2. Personalization—Mass Customization
3. Interpretation—Red Hat, Apache, DNA
4. Authenticity—Artwork, Artifacts, etc.
5. Accessibility—Have others tend to our possessions on the cloud (Airbnb, Uber, etc.)
6. Embodiment—TED Talks, chef tours
7. Patronage—Radiohead’s pricing strategy, micropayments
8. Discoverability—Help people discover things (e.g., TV Guide made more money than all
3 TV networks, which were free to viewers)
8

9. 10/26/2016 9
When the winds of change
blow, some people build
walls, others build
windmills.
Chinese Proverb