Banks and Retailers have learned important lessons over the years about consumer tolerance for strong authentication. User convenience and expectation drive authentication choices. Ram describes the CA vision for “zero-touch” authentication that leverages analytics and the ubiquity of mobile devices to deliver a more pleasant and comfortable experience for customers and show how this technology can be extended to the enterprise. For more information on CA Security solutions, please visit: http://bit.ly/10WHYDm

1. ca Securecenter
“Zero-Touch” Authentication:
Consumer Trends That will Transform
the Enterprise
Ram Varadarajan
SCT02S #CAWorld
CA Technologies
General Manager, Mobility and eCommerce

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© 2014 CA. ALL RIGHTS RESERVED.
Abstract
Ram Varadarajan
CA Technologies
General Manager
Mobility & eCommerce
Banks and Retailers have learned important lessons over the years about consumer tolerance for strong authentication. User convenience and expectation drive authentication choices. Ram will describe CA’s vision for “zero-touch” authentication that leverages analytics and the ubiquity of mobile devices to deliver a more pleasant and comfortable experience for customers and show how this technology can be extended to the enterprise.

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© 2014 CA. ALL RIGHTS RESERVED.
Agenda –“Zero-Touch” Authentication
BALANCING SECURITY AND CONVENIENCE
BRINGING CONSUMER AUTHENTICATION TO THE ENTERPRISE
LESSONS LEARNED FROM CONSUMER AUTHENTICATION
LEVERAGING ANALYTICS AND THE UBIQUITY OF MOBILE

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Innovation is Key to Success

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© 2014 CA. ALL RIGHTS RESERVED.
Business Advantage of “Zero-Touch” Authentication
Large Global Bank
Deployment
7 Weeks
Transaction Value
1.8x Growth
Transaction Frequency
2x as often
6 Month Savings
$2.2 Million

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© 2014 CA. ALL RIGHTS RESERVED.
Evolution of Consumer Authentication
Building Trust
Fighting Fraud
Minimizing Friction
Personalizing
Experience
GOAL
Simple, Static Password
Complex Password, Basic Rules
Basic Analytics, Dynamic Passwords, SMS, Tokens
Advanced BehavioralModels, 2FA only when needed
ACTION
Easily StolenOr Guessed
Forgot Password, Rules One Size Fits All, Unhappy Customers
Stopped Too Many Genuine Users, Lost revenue
Identify Legitimate Users, Provide Personalized Experience
OUTCOME
Late 90s
2005
2010
2015

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CONSUMERS REVOLTED!
CONSUMER FOCUSED BUSINESSES GOT THE MESSAGE
ENTERPRISE USERS ARE STILL WAITING…

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Consumerizationof IT has Arrived!
Mobile devices proliferate in the enterprise
Delightful user experience is key
Big Data Analytics drive personalization
Biometrics and wearablesgaining ground
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Balancing Security and Convenience

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The Tough Problem: Managing Business and User Focus
User Focus
Internal Requirements

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CA Has Solved the Tough Problem with its Technology
User Focus
Internal Requirements
Revenue Growth
Operational Costs and Control
Fraud Prevention
User
Acceptance
•Patented technology building blocks deliver balance.
•Patents in mobility, analytics, security, and key protection.

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39%
Leveraging analytics and the ubiquity of mobile

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© 2014 CA. ALL RIGHTS RESERVED.
Ingredients of “Zero-Touch” Authentication
Analytics
Machine Learning
Neural Networks
Real-time Risk Scoring
Auto base-lining
Anomaly Detection
Behavioral Profiling
…
Mobility
Dynamic Passwords
Interactive Authentication
Endpoint security
Smart Containerization
App Wrapping
…

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CA Solutions that Leverage “Zero-Touch”
•CA Risk Analytics
•CA Transaction Manager
•CA Strong Authentication
•CA Mobile Device Management
•CA Mobile Application Management
•CA Mobile Content Management
•CA Mobile Email Management

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© 2014 CA. ALL RIGHTS RESERVED.
“Zero-Touch” Can Transform the Enterprise
eCOMMERCE
THREAT DETECTION
UNIVERSAL ACCESS
TAP AND PAY
BIOMETRICS, MOBILE, WEARABLES
MOBILE FOR BUILDING ACCESS
PROXIMITY AUTHENTICATION VIA MOBILE

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Call to Action
ZERO-TOUCH AUTHENTICATION
IDEAL COMBINATIONOF DELIGHTFULCUSTOMER EXPERIENCE AND HIGH SECURITY
Evaluate current authentication touch points
Assess mobile usage across application portfolios
Leverage all data for analytics
Identify top applications which would benefit from “ZERO-TOUCH”
Develop key metrics for user experience and business value

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© 2014 CA. ALL RIGHTS RESERVED.
CA IS SETTING THE PACE
HISTORY OF INNOVATION FROM MAINFRAME TO MOBILE
TECHNOLOGY LEADERSHIP
PROVEN SUCCESS

18. General Manager, Mobility and eCommerce
Ram.Varadarajan@ca.com
Ram Varadarajan
Ram Varadarajan
slideshare.net/CAinc
linkedin.com/company/ca-technologies

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© 2014 CA. ALL RIGHTS RESERVED.
For More Information
To learn more about Security, please visit:
http://bit.ly/10WHYDm
Insert appropriate screenshot and textoverlayfrom following“More Info Graphics” slide here; ensure it links to correct page
Security

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© 2014 CA. ALL RIGHTS RESERVED.
For Informational Purposes Only
© 2014CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
This presentation provided at CA World 2014 is intended for information purposes only and does not form any type of warranty. Some of the specific slides with customer references relate to customer's specific use and experience of CA products and solutionssoactual results may vary.
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