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The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Technology advances including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing. Enter the era of the Modern Marketer – who must combine both art and science to meet the constantly changing needs of the market. In this session we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Digitalization and Innovation, and address key trends in Marketing Technology and the required skills for Modern Marketing.