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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 1Internal
SAP Fast Facts
See how SAP helps companies all over the world
Run Simple
Navigating Digital Transformation –
Meeting the Challenges of the Modern
Marketer
Fred Isbell
SAP SE
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 3Internal
Why I am a Marketer
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 4Internal
It’s a Great Time to Be a Fuqua MBA!
Duke/Fuqua MBA Program reaches #1 in the
Bloomberg BusinessWeek survey
“There is a new top dog in American business education:
Duke University’s Fuqua School of Business. The Durham
(N.C.)-based school has claimed the No. 1 spot in Bloomberg
Businessweek‘s 14th biennial ranking of full-time MBA
programs, part of a shakeup that dethroned University of
Chicago’s Booth School of Business and also knocked elite
rival Harvard Business School out of the top five for the first
time in the history of the ranking. Fuqua, which was ranked
No. 6 in the most recent Businessweek ranking, rose to the
top spot, thanks in large part to employers’ esteem for its
graduates”.
http://www.businessweek.com/articles/2014-11-11/best-business-schools-2014-duke-is-top-full-time-mba-harvard-slips
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 5Internal
Agenda
 Modern Marketing
 Innovation Adoption 101 and Digital Transformation
 Navigating Innovation Technologies:
 Third Platform and Digital Transformation
 Cloud, Mobile, Social, and Big Data
 The Internet of Things (IoT)
 Marketing Technology
 More Information & Q&A
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 6Internal
Modern Marketing is Happening NOW
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 7Internal
Introduction:
Enter the Era of the “Modern Marketer”
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 8Internal
Key Changes are Driving the Shift in Marketing
Source: ITSMA 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 9Internal
5 Mandates for the Future of Marketing
Marketing must providing the glue
that binds the different parts of
the company together around the
brand promise – and must
embrace five key responsibilities:
 Represent the voice of the market
 Synchronize the customer experience
across all channels
 Be the brand steward
 Capitalize on insights
 Be an integrator and force multiplier
across the company
Source: SAP CEC 2014
Source: Scott Brinker @chiefmartec
http://www.chiefmartec.com
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 10Internal
Marketing’s Priorities are Shifting
Source: ITSMA 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 11Internal
Key Elements of “Modern Marketing”
Source: Sirius Decisions 2014
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 12Internal
Embrace The Future: The Buyer’s Journey Unites and
Aligns Sales and Marketing
How this is different:
 No implicit hand-offs
between sales and
marketing
 Majority of exploration
done on-line before
talking to a sales rep
 Introduces new content
requirements –
importance of mobile-
ready content
 Departure from traditional
“Marketing funnel”
Source: IDC 2013
Innovation 101 & Digital
Transformation
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 14Internal
Business Context: The Pace of Change is Accelerating
0% 10% 20% 30% 40% 50% 60% 70%
Pace of Change (%)
Q: Has the pace of change
increased for your organization?
No, Not at All Yes, I Think So Absolutely
33%
61%
6%
Source: Incite Marketing Customer Study, 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 15Internal
Innovation Adoption 101:
The Model & Segmentation
Innovation Adoption:
 A model that classifies
adopters of innovations
based on their level of
readiness to accept
new ideas
 Innovative adoption
characteristics are
assigned to groups --
all innovations go
through a predictable
process before
becoming widely
adopted.
 The groups consist of
early adopters, early
majority, late majority,
and laggards
Source: dictionary.com
Source: Rogers, G. Moore, MIT Sloan/CAP Gemini
“Crossing the chasm”
Early adopters achieve:
+9% revenue creation
+26% impact to profitability,
+12% market valuation
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 16Internal
Innovation Adoption 101:
Time to Innovation Adoption
Source: Rogers, Moore, McKinsey
 Inflection point
(curve begins to
slow) = point of
“critical mass”
 Key -- get there
quickly, whether
users or product
volume, etc
 Failure to “cross the
chasm” (Geoffrey
Moore) or reach
critical mass =
doomed to a
smaller, sub-optimal
market and much
smaller market
share
Source: “No ordinary disruption”, McKinsey, May 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 17Internal
Digital Transformation – a Definition
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 18Internal
Three stages of Digital Transformation
Navigating Innovation
Technologies
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 20Internal
My Information Technology (IT) Journey & Navigation
IBM 3270
Terminal
c.1982
Compaq
“Portable”
c. 1983
Tech
Stack
c.2015
Desktop,
Laptop &
iPAQ PDA
c. 1998
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 21Internal
Navigating The Third Platform
 1st -Mainframe and
terminals
 2nd - LAN/Internet and
Client/Server and PCs
and fueled last 25
years of growth
 3rd - Mobile, Social,
Big Data and Cloud
 New solutions will be
built on this platform
which is the source of
new growth
Source: IDC
Users
Devices
Applications
Data &
Content
The Third Platform is all about Scale:
From thousands to millions to trillions!
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 22Internal
Cloud
Abundance of cost-
effective computational
power and storage
Mobile
The new de facto
standard in business
interaction
Social
Connected business
and social networks
Big
Data
Real-time analytics
for behavioral and
predictive insights
More than 60% of CEOs expect 15-50% of their
earnings growth in the next 5 years to come from
technology-enabled business innovations.
– McKinsey study, 2013
”
“
Innovation Technologies Will Drive
Digital Transformation
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 23Internal
Innovation Technologies:
Cloud Computing
 Software as a Service (SaaS)
 Platform as a Service (Paas)
 Infrastructure as a Service (IaaS)
 Business Process as a Service
(BaaS)
 Public Cloud and Private Clouds
 Collaboration & Business
Networks
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 24Internal
Innovation Technologies:
Mobile Solutions
 Where’s the growth?
Not in Laptops and PCs
-- in Tablets and Mobile
Devices
 Major trends include the
“Consumerization of IT”
and “Humanization of
IT”
 “Bring Your Own
Device” (BYOD)
 A growth engine of the
Internet of Things (IoT)
and Big Data &
Analytics
50,000+
SAP employees equipped
with internal apps
Mobile for Everyone
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 25Internal
Innovation Technologies:
Social Media and Digital Transformation
 Metcalfe’s Law: the value of a
network is proportional to the square
of the number of connected users (a
network’s value grows exponentially)
 A variation Reed’s Law speaks
specifically to the utility obtained
from scaling social networks
 Pull versus Push
 Best Practices: Learn, Observe,
Listen, Jump in and Actively
Participate
 Blurs the line between work and
private life, get used to it, it’s not
going away!
“Social media spending is currently 11% of
marketing budgets and is expected to grow
to 14% in the next 12 months and 24% in
the next five years”
Source: Duke CMO Study 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 26Internal
Innovation Technologies:
Big Data and Analytics
 Navigating the Data and
Information Explosion
 Business Intelligence
 Rise of the Information
Worker
 Real-Time Information
Access
 Big Data on top of Next-
Generation In-memory
Database Technology is the
new “Killer App”
 Dashboards & Predictive
Analytics
 “Brave New World” of Sports
Mr. Data
Brent Spiner
“Father of BI”
Howard Dresner
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 27Internal
The Internet of Things (IoT)
 Massive amounts of data
from peoples, sensors &
devices – and growing
rapidly
 Gartner projects IoT will
increase nearly 30-fold from
about 900 million connected
devices in 2009 to more than
26 billion by 2020
 IDC projects IoT spending in
2015 is expected to exceed
$1.7 trillion and 15 billion
devices and grow to $3
trillion and nearly 30 billion
devices by 2020
Source: IDC, Gartner, SAP 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 28Internal
Marketing Technology: A Definition
Source: ITSMA 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 29Internal
Current Usage and Objectives of Marketing Technology
Source:
Email marketing technology is used by 82% of
companies surveyed. In addition to dedicated
email applications, email functionality is
integrated into many other technologies such
as marketing automation and CRM systems.
With nearly every form of marketing now
technology driven, a clear understanding of
desired outcomes is critical. The most
important objectives of an effective
marketing strategy are highly measureable
including increases in sales revenue, lead
generation and conversion rates.
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 30Internal
Top Marketing Technology Challenges
Source: ITSMA 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 31Internal
The Shifting Landscape of Marketing Technology
Source: ITSMA 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 32Internal
Navigating the Marketing Technology Landscape
Focus your Learning
upon:
 Customer Relationship
Management (CRM)
 Marketing Automation
 Marketing Dashboards
 Digital Media
 Big Data, Analytics &
Visualization
 Predictive Analytics
Source: Scott Brinker @chiefmartec
http://www.chiefmartec.com and Lumascape
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 33Internal
The Geeks Won:
Data Science and Data Scientists
Data Science definition:
 In general terms, data science is the
extraction of knowledge from data
 It employs techniques and theories
drawn from many fields within the broad
areas of mathematics, statistics,
information theory and information
technology
Data Scientists definition:
 Data scientists investigate complex
problems through expertise in disciplines
within the fields of mathematics,
statistics, and computer science
 A data scientist will most likely be expert
in only one or at most two of these areas
and merely proficient in the other(s).
Edward Tufte is a
statistician and artist,
and Professor Emeritus
of Political Science,
Statistics, and
Computer Science at
Yale University
Source: Wikipedia, Google searches Napoleon's March – Visual display Of Quantitative Information
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 34Internal
SAP: Navigating Innovation Technologies
for over 40 Years
Simplifying Decisions
Enable 3M rows of shopping data per
minute; 1000+ users; 94% responses in
less than 2 sec. each on “Black Friday”
Retailer with 245M customers
per week across 11K stores
Simplifying Technology
Converted 38TB of data to 8TB in-memory with
SAP HANA to unlock the power
of real-time
Consumer goods firm serving
2B customers worldwide
Simplifying Processes
Coordinate a supply chain of 4 million parts from
1500 suppliers across 30 countries to build one
airplane
Aerospace Manufacturer serving
billions of passengers per year
By solving the worlds most complex business problems
1972 Data Processing 1979 Globalization 1991 Internet 2015 Digital
SAP R/1
SAP R/3
SAP S/4HANA
SAP R/2
SAP is Uniquely Qualified to Master Complexity
For Over 40 Years, SAP Has Led at Every Major Economic Inflection Point
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 35Internal
Source: SAP Corporate Fact Sheet 1/2015
SAP is the World’s Largest Provider of Enterprise Application
Software & Runs the World’s Largest Business Network
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 36Internal
More Information
SAP.com – www.sap.com and
www.sap.com/services
SAP Services Hub --
www.sapserviceshub.com/h/
SAP Digitalist Magazine --
www.digitalistmag.com
Wrap-Up and Q&A
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Thank You!
Fred Isbell
Senior Director,
SAP Service & Support Marketing
fred.isbell@sap.com
www.sap.com/services
Twitter: Fmisbell
Facebook: Fred M Isbell
Linked In: www.linkedin.com/pub/fred-
isbell/0/827/903Edit

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Fred Isbell "Hot Topic" September Fuqua Marketing Conference: Navigating Digitalization – Meeting the Challenges of the Modern Marketer

  • 1. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 1Internal SAP Fast Facts See how SAP helps companies all over the world Run Simple
  • 2. Navigating Digital Transformation – Meeting the Challenges of the Modern Marketer Fred Isbell SAP SE
  • 3. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 3Internal Why I am a Marketer
  • 4. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 4Internal It’s a Great Time to Be a Fuqua MBA! Duke/Fuqua MBA Program reaches #1 in the Bloomberg BusinessWeek survey “There is a new top dog in American business education: Duke University’s Fuqua School of Business. The Durham (N.C.)-based school has claimed the No. 1 spot in Bloomberg Businessweek‘s 14th biennial ranking of full-time MBA programs, part of a shakeup that dethroned University of Chicago’s Booth School of Business and also knocked elite rival Harvard Business School out of the top five for the first time in the history of the ranking. Fuqua, which was ranked No. 6 in the most recent Businessweek ranking, rose to the top spot, thanks in large part to employers’ esteem for its graduates”. http://www.businessweek.com/articles/2014-11-11/best-business-schools-2014-duke-is-top-full-time-mba-harvard-slips
  • 5. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 5Internal Agenda  Modern Marketing  Innovation Adoption 101 and Digital Transformation  Navigating Innovation Technologies:  Third Platform and Digital Transformation  Cloud, Mobile, Social, and Big Data  The Internet of Things (IoT)  Marketing Technology  More Information & Q&A
  • 6. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 6Internal Modern Marketing is Happening NOW
  • 7. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 7Internal Introduction: Enter the Era of the “Modern Marketer”
  • 8. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 8Internal Key Changes are Driving the Shift in Marketing Source: ITSMA 2015
  • 9. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 9Internal 5 Mandates for the Future of Marketing Marketing must providing the glue that binds the different parts of the company together around the brand promise – and must embrace five key responsibilities:  Represent the voice of the market  Synchronize the customer experience across all channels  Be the brand steward  Capitalize on insights  Be an integrator and force multiplier across the company Source: SAP CEC 2014 Source: Scott Brinker @chiefmartec http://www.chiefmartec.com
  • 10. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 10Internal Marketing’s Priorities are Shifting Source: ITSMA 2015
  • 11. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 11Internal Key Elements of “Modern Marketing” Source: Sirius Decisions 2014
  • 12. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 12Internal Embrace The Future: The Buyer’s Journey Unites and Aligns Sales and Marketing How this is different:  No implicit hand-offs between sales and marketing  Majority of exploration done on-line before talking to a sales rep  Introduces new content requirements – importance of mobile- ready content  Departure from traditional “Marketing funnel” Source: IDC 2013
  • 13. Innovation 101 & Digital Transformation
  • 14. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 14Internal Business Context: The Pace of Change is Accelerating 0% 10% 20% 30% 40% 50% 60% 70% Pace of Change (%) Q: Has the pace of change increased for your organization? No, Not at All Yes, I Think So Absolutely 33% 61% 6% Source: Incite Marketing Customer Study, 2015
  • 15. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 15Internal Innovation Adoption 101: The Model & Segmentation Innovation Adoption:  A model that classifies adopters of innovations based on their level of readiness to accept new ideas  Innovative adoption characteristics are assigned to groups -- all innovations go through a predictable process before becoming widely adopted.  The groups consist of early adopters, early majority, late majority, and laggards Source: dictionary.com Source: Rogers, G. Moore, MIT Sloan/CAP Gemini “Crossing the chasm” Early adopters achieve: +9% revenue creation +26% impact to profitability, +12% market valuation
  • 16. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 16Internal Innovation Adoption 101: Time to Innovation Adoption Source: Rogers, Moore, McKinsey  Inflection point (curve begins to slow) = point of “critical mass”  Key -- get there quickly, whether users or product volume, etc  Failure to “cross the chasm” (Geoffrey Moore) or reach critical mass = doomed to a smaller, sub-optimal market and much smaller market share Source: “No ordinary disruption”, McKinsey, May 2015
  • 17. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 17Internal Digital Transformation – a Definition
  • 18. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 18Internal Three stages of Digital Transformation
  • 20. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 20Internal My Information Technology (IT) Journey & Navigation IBM 3270 Terminal c.1982 Compaq “Portable” c. 1983 Tech Stack c.2015 Desktop, Laptop & iPAQ PDA c. 1998
  • 21. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 21Internal Navigating The Third Platform  1st -Mainframe and terminals  2nd - LAN/Internet and Client/Server and PCs and fueled last 25 years of growth  3rd - Mobile, Social, Big Data and Cloud  New solutions will be built on this platform which is the source of new growth Source: IDC Users Devices Applications Data & Content The Third Platform is all about Scale: From thousands to millions to trillions!
  • 22. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 22Internal Cloud Abundance of cost- effective computational power and storage Mobile The new de facto standard in business interaction Social Connected business and social networks Big Data Real-time analytics for behavioral and predictive insights More than 60% of CEOs expect 15-50% of their earnings growth in the next 5 years to come from technology-enabled business innovations. – McKinsey study, 2013 ” “ Innovation Technologies Will Drive Digital Transformation
  • 23. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 23Internal Innovation Technologies: Cloud Computing  Software as a Service (SaaS)  Platform as a Service (Paas)  Infrastructure as a Service (IaaS)  Business Process as a Service (BaaS)  Public Cloud and Private Clouds  Collaboration & Business Networks
  • 24. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 24Internal Innovation Technologies: Mobile Solutions  Where’s the growth? Not in Laptops and PCs -- in Tablets and Mobile Devices  Major trends include the “Consumerization of IT” and “Humanization of IT”  “Bring Your Own Device” (BYOD)  A growth engine of the Internet of Things (IoT) and Big Data & Analytics 50,000+ SAP employees equipped with internal apps Mobile for Everyone
  • 25. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 25Internal Innovation Technologies: Social Media and Digital Transformation  Metcalfe’s Law: the value of a network is proportional to the square of the number of connected users (a network’s value grows exponentially)  A variation Reed’s Law speaks specifically to the utility obtained from scaling social networks  Pull versus Push  Best Practices: Learn, Observe, Listen, Jump in and Actively Participate  Blurs the line between work and private life, get used to it, it’s not going away! “Social media spending is currently 11% of marketing budgets and is expected to grow to 14% in the next 12 months and 24% in the next five years” Source: Duke CMO Study 2015
  • 26. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 26Internal Innovation Technologies: Big Data and Analytics  Navigating the Data and Information Explosion  Business Intelligence  Rise of the Information Worker  Real-Time Information Access  Big Data on top of Next- Generation In-memory Database Technology is the new “Killer App”  Dashboards & Predictive Analytics  “Brave New World” of Sports Mr. Data Brent Spiner “Father of BI” Howard Dresner
  • 27. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 27Internal The Internet of Things (IoT)  Massive amounts of data from peoples, sensors & devices – and growing rapidly  Gartner projects IoT will increase nearly 30-fold from about 900 million connected devices in 2009 to more than 26 billion by 2020  IDC projects IoT spending in 2015 is expected to exceed $1.7 trillion and 15 billion devices and grow to $3 trillion and nearly 30 billion devices by 2020 Source: IDC, Gartner, SAP 2015
  • 28. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 28Internal Marketing Technology: A Definition Source: ITSMA 2015
  • 29. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 29Internal Current Usage and Objectives of Marketing Technology Source: Email marketing technology is used by 82% of companies surveyed. In addition to dedicated email applications, email functionality is integrated into many other technologies such as marketing automation and CRM systems. With nearly every form of marketing now technology driven, a clear understanding of desired outcomes is critical. The most important objectives of an effective marketing strategy are highly measureable including increases in sales revenue, lead generation and conversion rates.
  • 30. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 30Internal Top Marketing Technology Challenges Source: ITSMA 2015
  • 31. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 31Internal The Shifting Landscape of Marketing Technology Source: ITSMA 2015
  • 32. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 32Internal Navigating the Marketing Technology Landscape Focus your Learning upon:  Customer Relationship Management (CRM)  Marketing Automation  Marketing Dashboards  Digital Media  Big Data, Analytics & Visualization  Predictive Analytics Source: Scott Brinker @chiefmartec http://www.chiefmartec.com and Lumascape
  • 33. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 33Internal The Geeks Won: Data Science and Data Scientists Data Science definition:  In general terms, data science is the extraction of knowledge from data  It employs techniques and theories drawn from many fields within the broad areas of mathematics, statistics, information theory and information technology Data Scientists definition:  Data scientists investigate complex problems through expertise in disciplines within the fields of mathematics, statistics, and computer science  A data scientist will most likely be expert in only one or at most two of these areas and merely proficient in the other(s). Edward Tufte is a statistician and artist, and Professor Emeritus of Political Science, Statistics, and Computer Science at Yale University Source: Wikipedia, Google searches Napoleon's March – Visual display Of Quantitative Information
  • 34. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 34Internal SAP: Navigating Innovation Technologies for over 40 Years Simplifying Decisions Enable 3M rows of shopping data per minute; 1000+ users; 94% responses in less than 2 sec. each on “Black Friday” Retailer with 245M customers per week across 11K stores Simplifying Technology Converted 38TB of data to 8TB in-memory with SAP HANA to unlock the power of real-time Consumer goods firm serving 2B customers worldwide Simplifying Processes Coordinate a supply chain of 4 million parts from 1500 suppliers across 30 countries to build one airplane Aerospace Manufacturer serving billions of passengers per year By solving the worlds most complex business problems 1972 Data Processing 1979 Globalization 1991 Internet 2015 Digital SAP R/1 SAP R/3 SAP S/4HANA SAP R/2 SAP is Uniquely Qualified to Master Complexity For Over 40 Years, SAP Has Led at Every Major Economic Inflection Point
  • 35. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 35Internal Source: SAP Corporate Fact Sheet 1/2015 SAP is the World’s Largest Provider of Enterprise Application Software & Runs the World’s Largest Business Network
  • 36. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 36Internal More Information SAP.com – www.sap.com and www.sap.com/services SAP Services Hub -- www.sapserviceshub.com/h/ SAP Digitalist Magazine -- www.digitalistmag.com
  • 38. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Thank You! Fred Isbell Senior Director, SAP Service & Support Marketing fred.isbell@sap.com www.sap.com/services Twitter: Fmisbell Facebook: Fred M Isbell Linked In: www.linkedin.com/pub/fred- isbell/0/827/903Edit