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Why API Management is Not Enough

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API management came about to help companies create and manage developer ecosystems by following in the footsteps of the successful API programs of Twitter and Facebook. Today with mobile apps and new web development based on an API-first strategy, APIs are no longer just a way to power a company's developer program, they're the connective tissue that powers all the interactions with customers and partners across an extended value chain.

Join Ed Anuff and Dilshad Simons to learn the profound technical and business implications of this shifted landscape and to discuss API Management, its shortcomings, recent advances, and real-world deployments.

We will discuss:
- How enterprise APIs create new channels, unlock value of data, and fuel innovation
- The benefits of structuring your development around an API-first platform strategy
- Getting a full 360-view across all your channels of interaction by tying your analytics and business intelligence directly into your API-tier

Published in: Technology, Business

Why API Management is Not Enough

  1. 1. API Management is not Enough
  2. 2. @edanuff Ed Anuff @apimorphosis Dilshad Simons
  3. 3. youtube.com/apigee
  4. 4. slideshare.com/apigee
  5. 5. community.apigee.com
  6. 6. Agenda • • • • CC-BY-SA Open APIs Mobile apps API first What is next
  7. 7. Open API Era • Create an ecosystem for innovation • Open APIs to developers • Build a developer community CC-BY-SA
  8. 8. 2009 CC-BY-SA
  9. 9. 2009 CC-BY-SA
  10. 10. 2009 CC-BY-SA
  11. 11. 2009
  12. 12. 2010 CC-BY-SA
  13. 13. Apigee’s Advice Engagement • Building community • Creating and distributing content • Communication with developers and partners Experience • Helping developers build faster and more easily • Tools and support • Access to information Awareness • Reaching developer audiences • Driving awareness and traffic CC-BY-SA 2010
  14. 14. Apigee API Management Developer Portal Developers API Team Gateway APIs Apps Analytics CC-BY-SA 2010
  15. 15. Developer Portal CC-BY-SA
  16. 16. API Metrics Visibility for all stakeholders App Developer Product Manager Ops How are the APIs my app uses performing? How is my API adoption? What is the response time per request? How is my app adhering to API terms of use? How can I improve my API? Do I need to allocate more resources at peak times? CC-BY-SA
  17. 17. Mobile App Era • Mobile creates new market opportunity • APIs connect app development teams to IT services • APIs shift from open-first to internal-first as applications catch up with services CC-BY-SA
  18. 18. CC-BY-SA
  19. 19. CC-BY-SA
  20. 20. CC-BY-SA
  21. 21. Use Case Design Pattern Identity Social Graph Show what’s happening Activity Stream Show what’s nearby Location as context Alert me! Push notifications Share info or state across devices Multipoint sync Access a service remotely The untrusted client CC-BY-SA
  22. 22. CC-BY-SA
  23. 23. CC-BY-SA
  24. 24. https://blog.apigee.com/detail/why_apis_anatomy_of_an_internal_api_initiative CC-BY-SA
  25. 25. Apigee Product CC-BY-SA 2012
  26. 26. CC-BY-SA
  27. 27. https://blog.apigee.com/apigee_acquires_instaops_embracing_the_apps_everywhere_world CC-BY-SA
  28. 28. Apps, apps, and more apps RedBox Financial Times Blockbuster CheezBurger Telefonica TuMe Kohl’s Kaiser SocialTagg GramCentral Nest Nike Home Depot Disney Love PowerUP Sears Samtrafiken GM OnStar Target Party LIst Panasonic Chegg Cars.com Earth Networks SpartanApp RepairCenter Walgreens HCSC Citrix GTM Staple’s Coke CVS RocketLawyer Hikebike PrintWare LYCL.Inc
  29. 29. The App Economy Tablet Mobile Device Web App Website Smart Phone DVR Partner Integration Your Company Gaming Console Innovation Internet TV Connected Car 2000 CC-BY-SA 2006 Today
  30. 30. API-first Era • Omni-channel becomes real • New role - Chief Digital Officer • APIs become the digital channel CC-BY-SA
  31. 31. CC-BY-SA
  32. 32. CC-BY-SA
  33. 33. https://blog.apigee.com/detail/in_search_of_cdos CC-BY-SA
  34. 34. The New Infrastructure Mobile ESB, SOA, App Servers, Databases Point of Sale Partner Web Apps APIs Data
  35. 35. API, App & Analytics Infrastructure API Management App Consumption • • • • API Exposure API adaptations needed for apps Enable developers for business Security for app-to-API App and behavior analytics • • • • APIs architected for abstraction Enable developers for API use Security for API-to-backend API Analytics Analytics User App Developer API API Team Backend
  36. 36. What’s Next?
  37. 37. Digital Intelligence Era • Every enterprise is a digital platform • Multi API provider ecosystems become real • Digital platforms become adaptive systems CC-BY-SA
  38. 38. From Digital Channels to Digital Intelligence Web Smart phones Tablets Wearable Electronics Enterprise Data API API Kiosks Partner Integration Connected Cars Smart Sensors Smart Appliances Gaming Consoles CC-BY-SA
  39. 39. API Management is not Enough Think beyond developer portals and access keys Think beyond apps vs web Think beyond calling APIs Think API first CC-BY-SA
  40. 40. @edanuff Ed Anuff @apimorphosis Dilshad Simons Questions?
  41. 41. Thank you!

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