This document discusses the importance of trust in schools and how principals can cultivate trust among staff. It identifies the five facets of trust as benevolence, reliability, competence, honesty, and openness. Research shows that high levels of trust are correlated with improved student outcomes. Principals who scored highly on character assessments were studied as "extreme cases" of trust. Common beliefs among these effective principals included focusing on relationships, communication, vision, and staff development. The document provides strategies for principals to increase trust and collaboration through intentional focus on the five facets of trust.