TruMedia provides an audience measurement system called iCapture that uses video analytics to accurately count and profile viewers of digital displays and outdoor advertising in real-time. iCapture can identify attributes like gender, age and ethnicity of viewers and see what content they viewed. This data allows advertisers to optimize campaigns and understand the impact and engagement with their ads. TruMedia's technology provides more accurate audience data than other solutions and allows for targeted, proactive advertising customized to the current audience.

1. Audience Measurement System for Digital Displays

15. ASP Architecture Software license, implementation, integration, hosting and maintenance charges are all included in this service model Optional: ASP Server located at customer site

18. Impact Ratio + = Compliance Ratio between the number of shoppers who passed the display vs the number of shoppers who actually saw the display

19. Mixed Reports – Content Effectiveness

20. DS Location - Viewers vs Traffic Display A Display B

21. Gender Distribution

23. PROM – Scala Integration

24. TruMedia vs. Other Players Windows PC + USB Camera Embedded + iCapture Cam + iTally Other Players 70°- 90°, 12ft TruMedia 130°, 20ft Estimated Technological Gap – 2 years!

27. Case Studies Storm Night Club La Caixa Bank P&G

28. Gaze to Gaze – Near Future How many who saw the product ad went to the product shelf within 10 minutes?

29. Future Miniature Device CMOS imager + FPGA / ASIC Wirelessly Connected Built into display bezel

31. Thank You