This document discusses providing video surveillance as a service to provide peace of mind for consumers and businesses. It notes the need for video surveillance for safety, security, and sharing precious moments. Existing solutions have high costs, complexity, and limited scalability. The document proposes a cloud-based video surveillance solution that offers flexible packaging, user management, video storage options, and microservices architecture. It has a roadmap to add home automation, building automation, and video analytics capabilities. The solution aims to sell to various markets including homes, apartments, schools, and enterprises by offering ease of use, low costs, and advanced features.

1. ‘Peace of Mind’ as a
Service

2. Need for a 3rd eye
Video Surveillance for consumer market:
- Safety of Children and Elderly people in
the family
- Theft and Vandalism
- Sharing/Saving your Precious Moments

3. Need for a 3rd eye
Video Surveillance in Business:
- Safety and Security
- Reduce Loss/Theft
- Vandalism Prevention
- Monitoring Employees
- Harrassment Prevention
- Regulatory Compliance

4. Existing Solutions
Gen 1: Analog CCTV
System
Gen 2: The ongoing
digital revolution
Gen 3: IP Camera based video
surveillance architecture
Existing
Solutions

5. Require high CapEx and OpEx
Complex system installation and management
Limited Scalability
No single point of contact for equipment & services and hence larger TCO
Rigid deployment models
Intelligent video analytic algorithms not available for consumers

6. Evolution of technology has led to growth Inflection Point
in Video Surveillance market
Why now?

7. Transformation of video surveillance:
Cloud economies of scale
Low capital cost
Fully utilized hardware
Reduced IT staffing cost
Low power cost

8. Capabilities
8
Camera
Management
Video
Management
Users
Management
Cloud/on-prem Server or Raspberry Pi based Infrastructure
Native
Android App
Web App
Camera
connectivity &
configuration
management for
both indoor &
outdoor cameras
SDK based 3rd
party camera
integration
Backup recording
Real time view
Timeline view
Scheduled
recording
Motion detection
Hierarchical user
management -
admin, sub admin
& users
Role based
camera control
Secure account
management
ZenCam Solution
Lite & Pro versions
- LAN & WAN
support
Auto-rotation
resizing of video
viewing experience
API based backend
integration
Responsive web
design
HTML5 based
Angular JS based
MVC design
API based backend
integration
Subscription based
billing
Ticket based
support
Auto-scaling & fault
tolerance
Secure session
Designed for
debugging
Microservices
based cloud native
application
architecture -
pluggable video
analytics
architecture
RTSP to HTTP live
restreaming (HLS)
Video storage
management

9. Key Technology Differentiators
 Flexible packaging - same software package can be used to
 Manage either 1 camera or hundreds of camera
 Deploy same package on $35 Raspberry Pi or high end servers or cloud based high end servers
 User management module wrapped around camera & video management - enable handling video surveillance
services for home, SMB and large enterprises
 Manage flexible video storage options - USB, HDD, NAS
 Micro-services based cloud native design - enable plugging in 3rd party video analytics algorithms as
well as to integrate 3rd party home automation solutions
 Native RTSP to HTTP Live Streaming (HLS) re-streaming engine
 Software defined camera integration - enable integration with variety of camera vendors
 Self healing architecture based on reactive design principles - enable fault tolerance and for auto-scaling
9

10. Roadmap & Possibilities
10
Micro-Services & cloud ready Digital Platform with software defined camera management, Video,& subscriber
management
Now
SDK for integrating 3rd party service as a micro-service
Home Automation Micro-
services - own or 3rd party
Building Automation Micro-
services - own or 3rd party
Own/ 3rd
party
services
Usage
Specific
Package
Face Recognition
Number Plate
Recognition
Audio analysis
Abnormal activities detection e.g., fall, not in
living room at a specific time, motion
detection
Corroborate Events - sensor
data and video feed
Heat Map
Video search
Social sharing; inviting
others to view video feed
Home - baby
monitoring,
elderly care,
social sharing
HOA/Apartments
Monitoring
School Premises.
School bus
Monitoring
Hospitals,
Emergency Care
Room
Monitoring
Shopping
Complex,
Office
Monitoring
Video & sensor data analytics

11. Peace-of-Mind as a Service
Our Market Definition

12. Market Validation
Lower Cost and Technology Evolution (Cloud and Communication)
are driving global growth of Video Surveillance and DIY solutions at CAGR
as high as 20%.
India continues to be a major GROWTH bet in both consumer &
Professional market

13. Market Size
0
5
10
15
20
25
30
FY'11 FY'16
IP Based 5.15 15.89
Analogue 5.36 9.54
GLOBALMAKRET($BILLIONS)
Global Video Surveilance
Market (CAGR: 19.3%)
0
500
1000
1500
2000
2500
FY'16 FY'20
IP 304 1230
Analogue 648 1170
INDIAMARKET($MILLIONS)
India Video Surveliance
Market (CAGR: 32.5%)

14. Market Size
0
500
1000
1500
2000
2500
FY'12 FY'17
VSaaS Market
VSaaS Market

15. Market Share EstimatesOthers 58,3%
Hikivision 10,9%
Dahua 5,6%
Axis Communications AB 5,4%
Panasonic Systems Communications Company 4,5%
Samsung Techwin 4,1%
Bosch Security Systems 3,5%
Pelco by Schneider Electric 2,9%
Honeywell 2,0%
Sony Electronics 1,6%
Avigilon 1,3%

16. Dominant Players Globally
Consumer DIY Market
(Blue Ocean)

17. Dominant Players in India
Market Players

18. ZenCam – Solution for ‘Peace of Mind’

19. How do we Sell?
• Enterprise Centric Solutions:
• We offer custom build solutions for
enterprises which includes:
• Infrastructure: Cameras
(Outdoor/Indoor), Video Servers
(HP/Lenovo/Dell), Network Storage
(Western Digital)
• Turn-key installation services
• Annual Maintenance and Warranty
• Sold through:
• Direct Sales
• Channel Sales (Tikona, Reliance,
Croma, Anchor)
• Retail & Consumer Market
• ZenCam ‘OM’ is our flagship
solution which includes ZenCam
base station and 2 Wireless IP
cameras (C1)
• Sold through:
• Online Channels: Amazon/Flipkart
• Multi-Level Marketing (Amway style)
• Channel Marketing:
• IT services companies
• Networking infrastructure
companies
• Builders and Retailers

20. • Simple and Easy deployment (do-it-yourself)
• Add up to 10 cameras using simple steps
• Connects with your local network through
Ethernet or WiFi (no additional wiring
required)
• Intuitive Mobile and Web based applications
• Access your videos anywhere in the world
• Real-time notifications on your mobile device
for any intrusion
• Record videos on network or local storage
(configurable storage)
• Unique Features: Timeline View with event
highlights, Social Sharing

21. Numerous Possibilities
Get everywhere, from anywhere.

22. Market Adoption
Apartment Complex
“RWAs and Builders”
Direct Marketing.
Online Camera Buyers
“How you will reach them?”
Online Marketing (App Stores/Etailers/Social marketing)
Small and medium Enterprises
“How you will reach them?”
System Integrator Partnerships and Direct Marketing.

23. Market Adoption
Schools
“How you will reach them?”
Direct and Channel Marketing, Regulatory requirements, New
revenue sources for school along with safety of students.
Event Management
“How you will reach them?”
Direct marketing. A new market to
be explored.
Large Enterprises
“How you will reach them?”
Channel Marketing, based on success of smaller
deployment.

24. Competitive Advantages
Ease of Installation and
Support
System Integrators (No
direct support)
Turn-key services
Super Easy to Use (Do-It-
Yourself)
Cost Varies for each SI Fixed cost, competitive
Fixed, Very Competitive, Low
Capex/Opex
Features Limited Limited Advanced
Analytics
Basic (Needs additional
systems)
Basic (Needs additional
systems) Scalable Framework
BYOC/BYOS NA NA Supported
Social Network NA NA
Stream Share + Clip Share
Features
Requires DVR/NVR Required Required Not Required
Camera Hardware
Interoperability
Low (Mostly Proprietary) Proprietary
High. Architecture allows
interoperability most major IP

25. Product road map
Best in class video surveillance solutions!
True Peace-of-Mind As A Service
offerings
June 2016 – Lauch MVP
(Android/Web Applications) +
Foscam Cameras
Jun 2017 – iOS App, Social Features
December 2017 – Introduce ZenCam camera,
advanced analytics and features
“Application centric
custom solutions"
Dec 2016 – Official Launch ZenCam
B2B and Consumer Solution

26. Company road map
Establish market, develop the
platform and solution, establish a
solid software team.
Ready for a large VC round or
Merger with a larger industry player.
June 2016 – Lauch MVP
World is Our
August 2016 – Seed round + Full
scale POCs in 10-12 locations

27. THANK YOU
‘Peace of Mind’
as a Service
CONTACT NAME