This document discusses mobile ticketing solutions as an alternative to traditional ticketing methods. It summarizes that Masabi builds mobile applications for ticket sales and delivery using barcodes or contactless payments. It notes that while new technologies allow new possibilities, customers will only adopt alternatives when the old way is painful, so the new option must provide a clear benefit like avoiding queues. The document then outlines the types of tickets used in UK rail and incentives for operators and customers to use mobile ticketing.

1. Mobile Ticketing Without waiting for NFC

3. Founded 2002

4. Award winning and certified security

5. Ticket sales and delivery from mobile

6. Projects with:Consultancy to set the standardsfor self-print and mobile barcodes mobile tickets for

7. Technology Warning! Just because you cando something with new technology – Does not mean customers will adopt Does not mean that companies will make money from it

8. User Adoption of “new”? Normal people only try a new technology to do something… …if the old way of doing it is painful enough to make them try. At that moment: offer them a better way.

9. Why introduce eTicking? Operator Incentives: Reduce cost of sales Capex and Opex on people and machines Reduce queues Gather more customer Data Encourage modal shift through down-sell Enable new product types Increase revenue through up-sell and cross-sell Customer Incentives: Avoid the pain of queues Cheaper Tickets, such as Advanced or Oyster

10. UK Rail eTicket Types Barcode Contactless NFC ITSO National Smart-Card Season and Concessionary passes Self-Print Barcode Web Purchases Mobile NFC Walk-up, Advanced & all other tickets Mobile Barcode Walk-up, Advanced & all other tickets

11. Ticket type breakdown

12. Oyster’s Adoption Drivers

13. ITSO is not Oyster not touch-in-touch-out not stored value wallet or payment Does have spare mi-fare capability on cards, but outside of ITSO scheme encodes individual entitlements same price structure as CCST Configure and purchase each ticket Season or Concession Passes Advanced (with paper counter-part) Walk-up (at TVM)

14. Season Smartcard Drivers

15. Walk-up eTicket Drivers

17. Barcode Tickets Self-print and Mobile

18. Mobile Purchase Workflow Human readable and scannable tickets (ToD pickup option for routes not accepting Barcode yet)

19. Mobile Barcode Tickets WAP/MMS/Images Any phone with MMS always has WAP SMS-pictures not big enough for RSP Compromise between text and barcode Re-sizing can be an issue DRM not everywhere Smart Application Full-screen, no re-sizing issues Text and barcode separate Application organises tickets

21. Optimised data entry

22. Faster responses

23. Catch mistakes quicker

24. SMS failover from GPRS

25. Avoid settings, reception & roaming problems

26. Cheaper + faster for the user

27. Send only the data

29. Repeat Purchase

30. Key Usability Points: No sign-up process! no usernames no passwords Mostly off-line interface, SMS backup Fast repeated regular purchases Full screen barcodes for fast scanning

31. UK Rail Barcode Ticket Standard RSPS3001 Approved in December 2008as the UK standard for self print and mobile barcode rail ticketing

32. Shared Barcode Standard Public and open security Based on standard SSL certificates Each TOC generates and sign tickets with their own private key Scanners only contain list of TOC public keys to scan and validate Decentralised system robust and can operate off-line cheap to implement and use Share self-print and mobile barcodes between Operators and 3rd party retailers Integrate with standard EPOS

33. Soft Rollout of Scanners Free pennies £x,000 £££ £££££

35. Barcode Suppliers Working with established Systems Integrators and suppliers to ensure that innovative barcode services are delivered with industrial scalability and reliability

36. How to Rollout Barcode? Ask your existing Web ticket sales system provider to enable barcode ticketing, controlled by route and ticket type Brief revenue enforcement staff on how to perform visual inspection of e-Tickets Advertise it (in stations next to queues best) Gradually add scanners and gate scanners as each route experiences more adoption of eTickets

37. Benefits of Barcode: Customer Sign-up in the queue (no usernames or passwords) No queues ever again Quicker re-purchase Tickets same price Operator Lower cost per sale No need to expand stations Staged capital expense on scanners

39. Season tickets

40. No Screen

41. Full rollout of scanners-> highcapex

42. ITSO security

43. Smartcard media

44. Ticket distribution must be on-lineBarcode Great for long distance Walk-up or advanced Visual, readable Soft rollout of scanners-> low capex Free Security No media to issue Can cope with offline stations

45. Capital Expenditure Items

46. NFC – Not Today NOKIA HANDSETS NOKIA NFC HANDSETS

48. No paper, no queues - barcode tickets

49. Tunnels don’t break the system

50. Auto-detects SMS or GPRS

51. 1-2 SMS per ticket

52. Doubles the consumer uptake by removing Data issues

53. Quick repeat tickets

55. ben@masabi.com+44 7788 895 894www.masabi.com