This document discusses digital screens and signage solutions provided by FMC Digital Screens. Key points include: - Digital screens save costs compared to printed materials, allow remote editing of content, and provide analytics capabilities. - FMC Digital Screens provides turnkey digital signage solutions including hardware, software, content management tools, installation and support. - Customers can choose to purchase solutions outright or rent with service agreements for support. Renting provides ongoing assistance while purchasing provides more control over the hardware.

1. FMC DIGITAL SCREENS
. . . A R E M O R E T H A N J U S T D I G I T A L O F F E R S , P R I C E
L I S T S , M A R K E T I N G M A T E R I A L O R E X C H A N G E R A T E S
O C T O B E R 2 0 2 1
WHY ARE THE DIGITAL
MATERIALS SO USEFUL?
WRITTEN BY GAŠPER PETRIČ
➢ They save on the cost of printing marketing material
➢ Users can edit the content themselves
➢ Displayed ads or messages can be changed instantly
in all locations at once
➢ They attract more attention than printed ads/notices
➢ Greater ability to analyze the playback of ads/notices
With digital labels we gain more opportunities to
create a brand identitiy by exposing customers to
accurate messages/notices throghout the business
premises. Free up staff for other work and give
customers access to additional informations.
A DIGITAL TRIP TO THE
NEXT DECADE
ARTICLE BY OUR COMPANY
COLLEAGUES

2. 7 STEPS TO CARRY OUT THE
PROJECT
Our solution has a single entry point which simplifies
collaboration from the start. From consulting, project
preparation, implementation, delivery of equipment
and finally maintenance and servicing. We also provide
training to our partners:
1. Send a short questionnaire
2. Prove the need for a solution
3. Together we find the right solution
4. Create a prototype and test it
5. Collect and document feedback
6. Propose »POC« - ProofOfConcept in approval
7. We complete the project and handover the ''key''
WHAT DO YOU GET IN OUR
TURNKEY SOLUTION?
PC based player
Digital display up to 86''
Operating system
Software
Control panel/Dashboard
Utilities and other editing software functionality
Ability to display data via Public / Hybrid cloud
Cooperation with the largest global brands
Qualified and certified professionals
Instalation on selected locations
Possibility of 24/7 maintenance
More than 20 years of experience in the sale and
implementation of IT equipment throughout the
Adriatic region

3. BASIC PLAYER AND
SOFTWARE FUNCTIONALITIES
Preview items and
playlists
View scheduled
playlists
''Drag&Drop'' selected
content to already
selected playlists
Interactive cloud
management of all
devices
Add channels and add
playlist playback to the
same priority
Add banners (company
logo, time, date, weather)
Device setup is done in
the cloud , not localy
Hardware and software
player control -
Watchdog
Web app Medias is
intended for preparation
of the content
Automatic registration of
new players in the cloud
application
Devices can be installed
on different networks
Enabled mobile text
support »tickers«
Option to sync the
beginning of the selected
playlist
Set the playlist priority Display of time and
number of downloaded
items/lists
Security certificates can
be used
* We always add new and new functionalities to the product. We can also develop custom applications
that are intended for use to a specific segment of users / partners. Possibility to use touch screens, face
recognition software and NFC technology for even greater interactivity of your customers / visitors.
IS IT BETTER TO RENT OR BUY?
THE CUSTOMER OWNS THE HARDWARE AND
SOFTWARE
We recommend signing a multi service agrement
(SLA) – telephone or locational assistance
The customer rents hardware and software
A certain part of the multi service-level agreement
(SLA) is already included in the price – telephone or
locational assistance.
Our task however is to determine which model is
most suitable for your company
Do you want to pay for the system for displaying and
managing digital content according to the principle of
software as a service, or do you license the server
software and host it yourself? Both approaches have
advantages and disadvantages.
CAPEX model = ONE-TIME COST
OPEX model = MONTHLY COST

4. SOLUTION LIFETIME
We strive to ensure the highest return on
investment. Our service has all services pre-
determined and calculated, including installation
and a predetermined number of hours in the SLA
contract.
It turned out that in the period up to a maximum of
7 years, the investment is repaid. The basic hardware
warranty is two years. The warranty of the hardware
can be extended.
''HIDDEN'' COSTS
As with printed or online PR / marketing
materials, you also need to have content ready
for presentation in the case of digital messaging
via screens. For example, you can use your
website on a third of the screen, for which you
have already paid the designer or. manufacturer.
For example, the second third shows the weather and waiting time (until the service is
performed, ..), and the third shows the price list. However, for whatever you want to play,
you need to order an HTML template. This can be done by your internal PR department, or
we can take care of it. You should take the cost of creating playback templates as a cost
that will always be lower over the course of your advertising. If you want to display videos
and other multimedia content on the screen, of course you must also anticipate this cost.
No printing, dyeing, transportation, or any other general costs associated with using a
traditional billboard.

5. 6 TIMES MORE EFFECTIVE
ADVERTISING THAN STATIC ADS.
Digital advertising on digital screens is 6 times more
effective advertising than on static ads. Researches
where digital advertising takes place on digital
screens have shown that: 94% of people remember
more what were advertised, and only 43% of people
remember static ads.
By advertising on digital screens, your message will
be immediately more visible. With a moving image
and high brightness, you attract the attention of
potential customers and consequently you can also
dedicate part of the screen to the '' associated or so
called affiliate marketing ''. This way, you take
advantage of part of your on-screen advertising
space to show your business partners' ads.
SECURITY OF DEVICES AND
YOUR NETWORK
Globally: a cloud application
Locally: play content even if a network connection is not
enabled, monitoring content, report device statuses and
ensure 100% availability
THINK GLOBALLY,
ACT LOCALLY!
Cyber attacks have unfortunately become a part of
our daily lives. Intrusions occur through the weakest
links in the IT infrastructure. And digital content
players can also be a way to your infrastructure. Our
device and software have added security protocols
and certificates, so you can sleep without worries.