We tell lies for many reasons: to avoid punishment, save face, get our own way, and spare others' feelings. Most people lie once a day to a few times every 10 minutes. While both men and women lie about the same amount, men tend to exaggerate achievements and earnings, while women minimize weight and age. January is reported to be the month with the most lying, perhaps due to broken New Year's resolutions and excuses to avoid winter weather. Famous lies throughout history include those by Bill Clinton, Richard Nixon, and Bernie Madoff.