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How do we Inspire Curiosity? Tristan Harris  CEO of Apture @tristanharris
“Curiosity Gap” -Jesse Schell  Visions of the Gamepocalypse
If you were curious about something, it used to be really hard! ,[object Object]
Walk to library…
Request the book you want (don’t have it in stock) …
Ship books from one library to your branch…
Order parts for a project…
Work through encountered problemson your own…,[object Object]
The non-curious get left behind…
Certain environmentsgive curiosity “for free” ….what kinds of environments?
Some family environments teach kids patterns and curiosity “automatically” … 1960’s study on language exposure as predictor of academic success Middle-Income families expose infants to 487 words/hour Welfare-class families expose kids to only 167 words/hour By age three, difference in # of words heard by middle-class kids vs. poor kid is 32 million fewer words1 1. from Hart and Risley, “The Early Catastrophe”
Stimulating summers matter just as much… 1980s John Hopkins study (referenced in Outliers)  Summer break has huge negative impact on low-income kids compared to middle-class kids2 Low-income summer: lack of exposure to stimulating experiences, vs. Middle-class summer: summer camps, museum trips, books. 2. from Alexander, Entwisle, and Olson, “Schools Achievement and Inequality: A Seasonal Perspective”
½ of Knowledge = Exposure & Awareness
Awareness creates familiarity We gravitate towards things that are familiar
Posit: Curiosity Spiral The more you know The more abstractions & links you make in experiences The more you perceive & experience in the world The more attracted you are to what you don’t know
Wikipedia: Deeply interconnected and interdisciplinary… http://xkcd.com/214/
Fogg Behavior Model Motivation		  Ability			Trigger
Fogg Behavior Model Motivation		  AbilityTrigger ,[object Object]
  Money
  Physical Effort

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How Do We Inspire Curiosity?

  • 1. How do we Inspire Curiosity? Tristan Harris CEO of Apture @tristanharris
  • 2. “Curiosity Gap” -Jesse Schell Visions of the Gamepocalypse
  • 3.
  • 5. Request the book you want (don’t have it in stock) …
  • 6. Ship books from one library to your branch…
  • 7. Order parts for a project…
  • 8.
  • 9. The non-curious get left behind…
  • 10. Certain environmentsgive curiosity “for free” ….what kinds of environments?
  • 11. Some family environments teach kids patterns and curiosity “automatically” … 1960’s study on language exposure as predictor of academic success Middle-Income families expose infants to 487 words/hour Welfare-class families expose kids to only 167 words/hour By age three, difference in # of words heard by middle-class kids vs. poor kid is 32 million fewer words1 1. from Hart and Risley, “The Early Catastrophe”
  • 12. Stimulating summers matter just as much… 1980s John Hopkins study (referenced in Outliers) Summer break has huge negative impact on low-income kids compared to middle-class kids2 Low-income summer: lack of exposure to stimulating experiences, vs. Middle-class summer: summer camps, museum trips, books. 2. from Alexander, Entwisle, and Olson, “Schools Achievement and Inequality: A Seasonal Perspective”
  • 13. ½ of Knowledge = Exposure & Awareness
  • 14. Awareness creates familiarity We gravitate towards things that are familiar
  • 15. Posit: Curiosity Spiral The more you know The more abstractions & links you make in experiences The more you perceive & experience in the world The more attracted you are to what you don’t know
  • 16. Wikipedia: Deeply interconnected and interdisciplinary… http://xkcd.com/214/
  • 17. Fogg Behavior Model Motivation Ability Trigger
  • 18.
  • 20. Physical Effort
  • 21. Brain Cycles
  • 22. Social Deviance
  • 23. Non-RoutineEnvironments can alter these variables
  • 24. Lowering the costs, making it simple…
  • 25. Everywhere you go… IMAGINE IF EVERYTHING INSPIRED CURIOSITY… What if the whole world worked like Wikipedia? At each corner, at every turn, there was “zero” cost to explore deeper information? (Essentially the thinking behind the Semantic Web)
  • 27. Alfalfa grass If language is a map that helps us see more deeply… Oat grass Orchard grass Then curiosity is like cartography…
  • 28. Posit: Curiosity Spiral The more you know The more questions you have The more you perceive & experience in the world The more attracted you are to what you don’t know
  • 29. “I think, at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift would be curiosity.” - Eleanor Roosevelt