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Ethical Frameworksfor Behavioral DesignBrad Nunnally ~ @bnunnally ~ User Experience Designer ~ SxSW 2011
What are Ethics?
It’s About Decision Making
Neither Are RIGHT or WRONG
Modifying Behavior = Manipulation
Strive to do good
Virtue Ethics
Categorical Imperative
Utilitarianism
TTiming
Altruism
Kickstarter
Ready For Zero
Many other frameworks exist
Determine Your Goals
Walk The Right Path
ReferencesPHI 110: Introduction to PhilosophyFoundation of Libertarian EthicsSchool of Humanities and SciencesNicomachean ...
Brad NunnallyUser Experience DesignerEmail - bnunnally@gmail.comTwitter - @bnunnallyBlog - http://www.bradsramblings.comSl...
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
Ethical Frameworks for Behavioral Design
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Ethical Frameworks for Behavioral Design

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My slides from the SxSW 2011 workshop I presented with Chris Risden (@livebysatelilte) and Nick Disabato (@nickdpi) on Behavioral Design and Persuasion.

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Ethical Frameworks for Behavioral Design

  1. 1. Ethical Frameworksfor Behavioral DesignBrad Nunnally ~ @bnunnally ~ User Experience Designer ~ SxSW 2011
  2. 2. What are Ethics?
  3. 3. It’s About Decision Making
  4. 4. Neither Are RIGHT or WRONG
  5. 5. Modifying Behavior = Manipulation
  6. 6. Strive to do good
  7. 7. Virtue Ethics
  8. 8. Categorical Imperative
  9. 9. Utilitarianism
  10. 10. TTiming
  11. 11. Altruism
  12. 12. Kickstarter
  13. 13. Ready For Zero
  14. 14. Many other frameworks exist
  15. 15. Determine Your Goals
  16. 16. Walk The Right Path
  17. 17. ReferencesPHI 110: Introduction to PhilosophyFoundation of Libertarian EthicsSchool of Humanities and SciencesNicomachean EthicsGroundwork of the Metaphysicals of MoralsUtilitarianismIntroduction of Positive PhilosophyEthics: A Graphic Designer’s Field Guide
  18. 18. Brad NunnallyUser Experience DesignerEmail - bnunnally@gmail.comTwitter - @bnunnallyBlog - http://www.bradsramblings.comSlideshare -

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