Trident Communications has over 20 years of experience providing a full range of internal communications services to global corporations. Our traditional services include communications audits and employee surveys through publications, social media, video and multimedia. However, to communicate effectively with today’s over-communicated and media savvy workforce, new ideas, tools and tactics are required. Trident is leading the way with the SnapComms internal communications toolkit, SnapStart program and an innovative approach to communications called ShortBurst. They form the foundation of an approach that mirrors the way employees prefer to receive and process information and results in higher information impact and retention.

2. Trident Communications offers a full
range of internal communications
services to global and domestic
corporations, including:
•
•
•
•
Strategy
Communications Plans
Cutting-edge tools
Content
Our ability to provide scalable, fullfeatured solutions is unique in the
new internal communications
landscape.
Our flexibility, depth and
experience over the past 20 years
allows us to consistently deliver
results on target, on budget and
on time. Our commitment to
excellence has allowed us to build
long term relationships with our
clients.
WHOW WE ARE
WHO WE ARE

3. Connection
Employees make choices about whether to go the extra
mile for their company, and that decision is impacted by
what they understand and how they feel. The goal of
Connection is at the heart of what we do.
WHY TRIDENT?
WHY TRIDENT?

4. Tools + Strategy: Integrated Solutions
We connect companies with their employees by
articulating their key messages and presenting them in a
compelling way using a unique internal communications
toolkit, SnapComms, or by providing just the specific
service our clients they need
WHY TRIDENT?
WHY TRIDENT?

5. INTEGRATED SOLUTIONS
INTEGRATED SOLUTIONS
Tools + Strategy = Integrated Solution
Integrated Solutions
SnapStart Program
Trident
Communications
Services
Internal Communications
Strategies
SnapComms Toolkit
Tools

6. Tools + Strategy = Integrated Solutions
• Trident offers a full-featured, integrated solution that combines a
cutting-edge toolkit, strategy, tactics and content development in
a scalable, modular, cost-effective model
• Six core practice areas: editorial, consulting, digital
communications/social media, multimedia/video, internal
communications toolkits and design
• SnapComms internal communications toolkit – 12 cutting edge
tools
• Our scope of services eliminates the need to qualify and
coordinate multiple vendors, streamlining project management,
purchasing and provides a single point of contact resulting in
better communication and coordination
• Our services scale to accommodate projects of varying
size and complexity
INTEGRATED SOLUTIONS
INTEGRATED SOLUTIONS

7. Trident Communications
Core Practices
SnapComms Toolkit
SnapStart Integrated
Solutions
12 Tools
SnapStart
Assessment
Assessment &
Consulting
Alerts
Quiz
Video
RSVP
RSS
SnapStart
Communications
Plan
Screensaver
Interactive
Multimedia
Group Opt-In
Poll
Design
Tickers
Survey
Editorial
Magazine
SnapStart
Launch
SnapStart
Content
OUR SERVICES - MATRIX
OUR SERVICES - MATRIX

8. SnapComms
SnapStart
Internal Communications
OUR SERVICES
OUR SERVICES

9. What is SnapComms?
SnapComms is a suite of leading-edge communication tools that
provide 12 high impact communications channels that deliver
content, links and video directly to computer screens, mobile devices,
large displays and kiosks, worldwide.
SnapComms Toolkit
SNAPCOMMS TOOLKIT

10. Snap Alert –on screen pop-ups
that ensure cut-through
Snap Video –on-screen media
for displaying videos
Snap Shots – 7 different
screensavers functions
Snap RSVP –on-screen pop-up
RSVP. Adds to Outlook calendar
Snap Poll –on-screen interactive
surveys with full metrics
Snap Interactive – interactive
social media: blogs, forums, etc.
Snap Quiz –on-screen
interactive quizzes with metrics
Snap Mag – templated magazine
with auto schedule
Snap Ticker – scrolling ticker bar
with link capabilities
Snap Wallpaper – desktop
wallpaper with links
Snap RSS – scrolling ticker bar
for aggregates/ pushes RSS feeds
SnapStart – Full featured,
scalable integrated solution
combining tools and strategy
Snap Mobile – mobile app for
iPhone, Android, iPad, Tablets
SnapComms Toolkit
SNAPCOMMS TOOLKIT

11. Solution Elements
1. Snap Communications Tools
12 discrete communications tools. Content displays directly on
the computer screen, mobile device, large display or kiosk
2. A Secure Content Manager Portal
For creating, sending, managing and tracking messages/
content
3. Snap Client
The desktop applet pulls down new content and provides
access to a message history and personal options
4. Back-end Infrastructure
Management system can be either cloud hosted or locally hosted
SnapComms Toolkit
SNAPCOMMS TOOLKIT

12. Solution Elements
SnapComms provides effective communications
channels
• High impact – messages go directly to the screen, bypassing
email
• Schedule messages in advance (ties to GMT for international
delivery at local time)
• Uses Active Directory for targeting and also allows you to create
ad-hoc sub-groups
• You can have multiple administrators with limited rights
• Can be sent to offline employees who retrieve messages when
they log in
• Easy administration and all tools are available on-demand
• Low cost of entry, no maintenance, no ongoing IT requirements
and 24/7 IT support
SnapComms Toolkit
SNAPCOMMS TOOLKIT

13. What is SnapStart?
An integrated concept in internal communications comprised
of unique tools and thought leadership that delivers effective,
high impact communications
Tools + Strategies = Integrated Solutions
SNAPSTART
SNAPSTART

14. SnapStart is a unique, integrated,
full-featured solution, comprised of:
•
•
•
•
•
Cutting Edge Toolkit (SnapComms)
Proven Internal Communications Expertise (Trident)
Program Management
Content Strategy and Development
Measurement
Tools + Strategies = Integrated Solutions
SNAPSTART
SNAPSTART

15. SnapStart programs will increase impact, efficiency,
performance and foster employee engagement.
• SnapStart Assessment
(Review communications objectives, identify problem areas, align
management/employee expectations)
• SnapStart Communications Plan
(strategy and tactics, tools, scheduling, measurement)
• SnapStart Launch (administrator training, marketing campaign,
template design, set expectations)
• SnapStart Content
(editorial, multimedia)
Tools + Strategies = Integrated Solutions
SNAPSTART
SNAPSTART

16. Trident’s writers, editors, consultants, designers, digital and multimedia
teams are internal communications professionals. We have the people,
processes and knowledge that ensures that your assignment will be
delivered on message, on budget and on time.
Editorial
Design
Multimedia
Consulting
Digital & Social Media
INTERNAL COMMUNICATIONS
INTERNAL COMMUNICATIONS

17. Every company has it’s own culture and voice. After consultation
with the client, we assign the writer or writer/editor team best
suited to your communication from our pool of internal
communications specialists.
Quality control and consistency is an important part of the Trident
process. Each communication is tracked and reviewed by an
editor prior to delivery to ensure that the content is on-target and
that the tone and voice is appropriate to your culture. Among our
editorial clients: financial services, pharmaceutical, energy,
professional services, media, retail and manufacturing firms.
EDITORIAL
EDITORIAL

18. DESIGN
DESIGN
A well designed communication invites readership. Trident maintains a
pool of talented designers and will assign the designer who’s portfolio
and approach is suited to the assignment. They will showcase your
message through the adept use of fonts, composition, graphics and
photos, and by developing an understanding of your culture, palette
and goals. Each assignment is reviewed in-process by Trident
personnel to ensure consistency and on-time delivers. Our design
portfolio is as diverse as our client base.

19. DESIGN
DESIGN
We live in a design-driven world. A well designed communication
creates a positive energy around your communication and invites
engagement. Trident maintains a pool of talented designers and will
assign the designer who’s portfolio and approach is suited to the
assignment. They will showcase your message through the adept use
of fonts, composition, graphics and photos, and by developing an
understanding of your culture, palette and goals. Our design portfolio
is as diverse as our client base.

20. DESIGN
DESIGN
We live in a design-driven world. A well designed communication
creates a positive energy around your communication and invites
engagement. Trident maintains a pool of talented designers and will
assign the designer who’s portfolio and approach is suited to the
assignment. They will showcase your message through the adept use
of fonts, composition, graphics and photos, and by developing an
understanding of your culture, palette and goals. Our design portfolio
is as diverse as our client base.

21. DESIGN
DESIGN
We live in a design-driven world. A well designed communication
creates a positive energy around your communication and invites
engagement. Trident maintains a pool of talented designers and will
assign the designer who’s portfolio and approach is suited to the
assignment. They will showcase your message through the adept use
of fonts, composition, graphics and photos, and by developing an
understanding of your culture, palette and goals. Our design portfolio
is as diverse as our client base.

22. DESIGN
DESIGN
We live in a design-driven world. A well designed communication
creates a positive energy around your communication and invites
engagement. Trident maintains a pool of talented designers and will
assign the designer who’s portfolio and approach is suited to the
assignment. They will showcase your message through the adept use
of fonts, composition, graphics and photos, and by developing an
understanding of your culture, palette and goals. Our design portfolio
is as diverse as our client base.

23. BP - US PIPELINES
When BP’s Pipeline and Logistics Division needed to
introduce their new Exemplar quality control program,
Trident was tasked with creating an introductory
campaign and designing the new publication in a bright
and engaging format that would engage their field force.
The launch campaign and new magazine has been well
received and received a high level of positive employee
feedback
GRAPHICDESIN

24. ESPN - MULTIMEDIA
MULTIMEDIA
When ESPN wanted to
introduce new viewer
platforms to affiliates and
employees, they asked
Trident to create a fastpaced overview of their
rollout plans

25. ESPN - MULTIMEDIA
MULTIMEDIA
ESPN asked Trident
Communications to
create a dynamic,
visually engaging
multimedia
presentation to
showcase the
introduction of mobile
technologies to their
affiliates

26. Internal communications is evolving.
Employee preferences, new communication channels, corporate
objectives, budget, bandwidth and resource considerations are
creating new challenges for internal communicators.
Trident consultants, based in the US and worldwide will work in
concert with your internal communications team to:
•
•
•
•
Assess your internal communications landscape
Review internal communications channels and messaging
Conduct interviews, focus groups and surveys to understand
employee needs and preferences for channels and
messages, worldwide
Develop the communications strategy and plan to increase
communications effectiveness and increase engagement
levels , worldwide
CONSULTING
CONSULTING

27. Digital and Social media channels present new opportunities to
reach and engage employees and many companies are feeling
pressured to develop a digital and social media program.. However,
evaluating the opportunity and the various technologies requires
specific expertise and experience. Trident can assist you by:
• Evaluating the real interest level of employees
• Determining the best strategy and platform(s) for your
organization
• Working with IT to assess bandwidth and resource
capabilities
• Developing a digital communications strategy and
communications plan
• Providing ongoing support and evaluation
Digital & Social Media
DIGITAL AND SOCIAL MEDIA

28. CONTACT US
CONTACT US
rob.drasin@tridentcommunicationsllc.com
31 Indian Field Court, Mahwah, NJ 07430 917-829-9645