1. Tributefunds Facebook Marketing Application 2010

3. Once a tributefund owner has set up a new Tributefund, the thank you page will prompt them to tell all their friends about their new fund on Facebook Setting up a Facebook app: Tributefund Owner Journey

4. All they need to do is allow access to the application (a normal process for all Facebook apps) and add their friends they wish to tell about their new tributefund. That’s it. It’s that simple. The application will the do the rest of the work importing all of the data and using Facebook’s API, uses Facebook to reach out to all of their friends using the latest social media application techniques. Setting up a Facebook app: Tributefund Owner Journey

8. Once the successful fund is 50% and 90% complete based on their target, automated updates will apply to both the Tributefund owners wall and their status updates. These automated updates will ensure all their Facebook friends will help out to make their target achievable. Once a Fund is 50% and 90% complete: viral updates

9. With Google Analytics added to your Tributefund, you can also ensure that that all donations are fully trackable from those who have donated from the Facebook app. This tracking will not only show the total donated from Facebook, but also show the drop off/conversion rate on each step of the way. Proving how Facebook can increase donations

10. The application is now live and you can view the live funds which are now using the application: http://apps.facebook.com/tributefunds/ Cost: The cost is dependant on the number of Tributefund charities that sign up to this application. Currently there are several other charities who have signed up for this application. If you are interested, please do let us know, so we can ensure you get the most competitive cost. Richard Patterson (Head of Digital, Whitewater) [email_address] 0207 336 9718 Timescales and Ballpark Costs