SlideShare a Scribd company logo
Click to edit Master subtitle style
Research from UK Tribes
Why would they be interested in our news bulletin?

• As with all of the target groups identified,
  Gamers have a high radio consumption.
• Our hard news story may interest this group as
  one of the notable media groups with which
  gamers are associated, is Facebook. This links
  with our story as we question the dangers of
  social networking.
•
Urban

Click to edit Master subtitle style
Research from UK Tribes
Why would they be interested in our news bulletin?

• One of the mentioned brands is Blackberry, which
  is known for its smartphones. This particular area
  of technology is also raised within our hard news
  story, when we discussed smartphones
  involvement in the dangers that come with the
  internet and social networking.
• Along with this, as a mobile phone brand is
  flagged up, they may also take interest in our off
  the wall story where we discussed the most
  random text message people have received.
Boy Racers

Click to edit Master subtitle style
Research from UK Tribes
Why would they be interested in our news bulletin?

• Similarly to the gamer and urban tribes, boy
  racers have a high radio usage and a high
  INTERNET usage.
• This again links with the dangers discussed in
  our hard news story.
Sport Junkies

Click to edit Master subtitle style
Research from UK Tribes
Why would they be interested in our news bulletin?

• Sorts junkies have a high radio usage, however
  unlike the previous groups, the internet use is
  considerably lower.
• This could mean that the hard news story will
  not appeal to them, however the soft news
  story might. As we questioned whether they
  was enough youth activities within the area,
  linking with the active lifestyles of the sports
  junkies.

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Tribes

  • 1. Click to edit Master subtitle style
  • 3. Why would they be interested in our news bulletin? • As with all of the target groups identified, Gamers have a high radio consumption. • Our hard news story may interest this group as one of the notable media groups with which gamers are associated, is Facebook. This links with our story as we question the dangers of social networking. •
  • 4. Urban Click to edit Master subtitle style
  • 6. Why would they be interested in our news bulletin? • One of the mentioned brands is Blackberry, which is known for its smartphones. This particular area of technology is also raised within our hard news story, when we discussed smartphones involvement in the dangers that come with the internet and social networking. • Along with this, as a mobile phone brand is flagged up, they may also take interest in our off the wall story where we discussed the most random text message people have received.
  • 7. Boy Racers Click to edit Master subtitle style
  • 9. Why would they be interested in our news bulletin? • Similarly to the gamer and urban tribes, boy racers have a high radio usage and a high INTERNET usage. • This again links with the dangers discussed in our hard news story.
  • 10. Sport Junkies Click to edit Master subtitle style
  • 12. Why would they be interested in our news bulletin? • Sorts junkies have a high radio usage, however unlike the previous groups, the internet use is considerably lower. • This could mean that the hard news story will not appeal to them, however the soft news story might. As we questioned whether they was enough youth activities within the area, linking with the active lifestyles of the sports junkies.