The document discusses how social media has changed the landscape for digital broadcasters and news/entertainment providers. It outlines how social media is now a platform for content, a tool for news gathering and audience engagement. Data shows that over 50% of people learn about breaking news on social media rather than official news sources, and 27.8% now get news from social media. For entertainment, 35% of screen time involves simultaneous TV and device use, and major events like the World Cup break viewership records while also driving billions of social media interactions. Tomorrow's workshop will discuss how broadcasters can use social media to drive revenues.

1. The
Effec(ve
Use
Of
Social
Media
Networks
In
The
Digital
Broadcast
Environment
Andrea
Opoku
GreenBean
Marke(ng

2. Today
I’ll
talk
about…
• The
pre
social
media
era
for
broadcasters
• How
social
media
has
changed
the
game
• What
is
Social
TV
• Tomorrow’s
workshop

4. “the
shift
of
the
tools
of
production
to
the
people
formerly
known
as
the
audience.”
Jay
Rosen,
Professor
of
Journalism
New
York
University

6. How
has
social
media
changed
the
game
…in
news
and
journalism?

7. Source:
WashingtonPost.com

8. According
to
the
BBC…
the
role
of
social
media
for
news
providers
covers
3
areas:
v A
plaUorm
for
content
v News
gathering
v Audience
engagement

9. “Over
50%
of
people
have
learned
about
breaking
news
via
social
media
rather
than
other
of?icial
news
sources.”
“46%
of
people
get
their
news
online
at
least
3
time
a
week.”
“27.8%
of
people
get
their
news
from
social
media”
Source: Pew Research Center

11. The
role
of
social
media
for
news
providers
covers
3
areas:
v A
plaUorm
for
content
v News
gathering
v Audience
engagement

12. “Why
should
I
employ
a
journalist
who
doesn’t
have
a
Twitter
or
Facebook
account?”
Managing
Editor
The
Washington
Post

14. The
role
of
social
media
for
news
providers
covers
3
areas:
v A
plaUorm
for
content
v News
gathering
v Audience
engagement

16. How
has
social
media
changed
the
game
…in
entertainment
programmes?

17. Source:
TVGuide.com
Viewer
Social
Media
Ac(vity

18. Social
TV
The
Golden
Triangle

19. Social
TV
…the
numbers
speak
volumes
35%
of
all
screen
time
is
simultaneous
use
of
TV
and
another
digital
device
(Millward
Brown
2014)
40%
of
all
UK
Twitter
traf?ic
at
peak
time
is
related
to
TV
(Kantar
Media)
The
2014
World
Cup
broke
previous
records
of
TV
viewing
?igures
in
many
countries,
and
with
35.6
million
tweets
the
#BRA
vs.
#GER
semi-­‐?inal
the
most-­‐discussed
single
sports
game
ever
on
Twitter.
(Kantar
Media)
The
2014
World
Cup
was
the
most
talked-­‐about
event
in
Facebook
history,
with
350
million
people
generating
three
billion
World
Cup-­‐related
interactions.
(Kantar
Media)

22. Workshop
Tomorrow
@
10am:
How
to
use
social
media
to
drive
revenues
for
digital
broadcasters.
Andrea
Opoku
andrea@greenbeanmarke(ng.co.uk
TwiYer.com/AndreaOpoku