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Valerii Pekar - World in 2030: Global Trends & MICE

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Presentation by Valerii Pekar for ICCA CEC Summer Meeting, held on 17-19 August in Lviv

Published in: Leadership & Management
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Valerii Pekar - World in 2030: Global Trends & MICE

  1. 1. World in 2030: Global Trends & MICE Valerii Pekar
  2. 2. Is This Our Future?
  3. 3. Is This Our Future?
  4. 4. We Are on the Threshold  Robots  Artificial intelligence  Flight to Mars  Drones  Zero-price energy  Biotech  Augmented reality  Self-driving cars  Internet of things  Big data  3D printing
  5. 5. Not Just a Tech Revolution  The giant technological leap is just one of the facets of change  Phase transition 1. Cognitive revolution: Homo Sapiens appeared 2. Neolithic revolution: a new world of agriculture and cities 3. Axial Age: a new world of ethics and philosophy 4. Industrial revolution: a new world of science, technology, and progress 5. Now…
  6. 6. What Will Change the Most?  Technology  Economics  Culture  Politics  Management  Leadership  Thinking  Values  Religion  Family  Perception of time  Perception of age  Perception of gender
  7. 7. Three Revolutions (by Moisés Naím)  “More” revolution  More people, more countries, more companies, more innovations, more cities, more students, more sciences, more saints and more crimes  Mobility revolution  Migration, travel, transfer of information & goods & money  Mentality revolution  No traditional authorities, no traditional truth
  8. 8. The Future is Not for Everybody  Trailblazers = leaders  Successful followers  Unsuccessful followers  Victims of a catastrophe  Lazy observers  Isolated ones
  9. 9. Welcome to the New World  New phase (postmodern) communities in Europe, Northern America and Pacific  More modern nations in Eastern Europe, Latin America, Southeast Asia, Western Asia  Losers on all continents  Oecumene and Outskirts
  10. 10. Oecumene 2030  No borders  Cheap (even free) and high-quality goods  Netocrats & consumtariat  Netocrats are working for joy and self-fulfillment  Consumtariat is just consuming for free
  11. 11. Outskirts 2030  Poverty, illiteracy, institutional incapacity  Media producing envy  Unable to distribute humanitarian aid  Religious fanaticism and cargo cults
  12. 12. Oecumene and Outskirts  What makes the difference?  Human capital  Institutions
  13. 13. Education
  14. 14. Geography  Oecumene with enclaves of Outskirts  Outskirts with enclaves of Oecumene  A membrane border  A tourist and a tramp (Zygmunt Bauman)  Grey Zone  Quarters of netocrats and quarters of paupers
  15. 15. Impact on MICE Industry  Only Netocrats from Oecumene  More threats – more risks – more topics – more reasons to meet – more travel – more meetings
  16. 16. Some Consumer Trends (1)  Experience economics  Adventures – Surprise me! – Frontierism  Authenticity and variety  Unique and untouchable places  Hipster holidays: not like the others  Live like locals  Gamification  Storytelling  Edutainment
  17. 17. Some Consumer Trends (2)  Higher pace of life  Increased value of time  Demand for quality of time  Fatigue from the speed, need for a pause  Less text, more photos and graphics  Change addicts  Never sleep
  18. 18. Some Consumer Trends (3)  Less barriers  Cost reduction  More flights  More mobile apps: translation, guides, references  More frequent and shorter trips  Last minute decisions
  19. 19. Some Consumer Trends (4)  Superconnected  Social networks: always connected with my reference groups  Instant recommendations and references  No mediators  Bee behaviour  Always working like nomads
  20. 20. Some Consumer Trends (5)  EGO-nomics  I’m not like others  It’s the “I” in what they buy  Personalization and customization  Do It Yourself  More control  Ready to contribute  Traveling alone  Insta-Narcissism
  21. 21. Some Consumer Trends (6)  Active age  Retired but not tired  Peter Pans  An inner child  Wants to live forever  99 lives in one  The culture of change
  22. 22. Some Consumer Trends (7)  Spiritual search  A request for the sense of life  Social state: experience, not goods  Participation, not passive observation  Creative places  Transformational trips
  23. 23. Economic Trends  Sharing economy, wikinomics, open source  Direct contacts & collaboration  Bleisure: business & leisure
  24. 24. Economic Trends  Redundant people freed by automation  Greater social stratification  Tourists & tramps
  25. 25. Geopolitical Trends  More local conflicts, more zones of terrorist threats  Importance of country reputation  Greater competition of destinations
  26. 26. Threats Will Always Be with Us  Terrorists  Data crash and hacking  Epidemics  Accidents
  27. 27. Trends Form the Future  More threats – more risk – more travel – more meetings  Less privacy  Easy travel – shorter – more frequent  More competition – higher quality – lower prices
  28. 28. Are we aliens at this celebration?
  29. 29. Our Strategy  Accept new higher risks  Follow consumer trends to add value  Contribute to social environment
  30. 30. 6F: Key to Future Events  Fast  Flexible  Focused  Format-rich  Fun  Fenced 飞
  31. 31. Advice from Security Experts  Setting security as a priority  Audit threats  Visible security  Bag search & thorough search of facility  Communication is the key  Promoting normal life  Managing emotions  Empowering your staff
  32. 32. Technology Provides Solutions  ID implants  Face recognition  Big data  Real-time lie detectors  We can’t imagine the future technologies which will help

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