The document discusses the distinction between trends and fads, highlighting that trends are long-lasting patterns influencing human activities, while fads are short-lived phenomena characterized by rapid popularity and quick declines. It emphasizes the importance of understanding human needs, shifts, and triggers as drivers of change in consumer behavior. Additionally, it addresses the role of innovations in sustaining trends and offers examples for identification and analysis.

1. TRENDS,
NETWORKS AND
CRITICAL
THINKING IN THE
21ST
CENTURY

2. Directions: Identify the following terms as FAD
or TREND. Write your answer on a separate
sheet of paper.

3. Directions: Identify the following terms as FAD
or TRENDS. Write your answer on a separate
sheet of paper.

5. TRENDS
Trend is something that covers
almost all of human activities such as
but not limited to politics, beliefs,
economics, lifestyle, social life and the
like whether the individuals or groups
of people are aware of it or not.

6. Examples of Trends:
• Gadgets
• Teleserye
• Social Networking Sites
• Social Advocacies
• Drone Technology

7. Examples of Trends:
• Business Process Outsourcing
• Online Ticketing
• Cashless Transactions

8. TRENDS
Trends are a pattern of
behavior demonstrated by a big
number of people within a
particular period.

9. Trending ngayon sa Twitter ang…
Trending ngayon sa Youtube and…
Trending ngayon sa Facebook ang…

10. FADS
A fad is a product that has little, if
any, utility but is characterized by a
quick rise in sales and popularity
followed by a quick decline in sales
and popularity.

11. FADS
A fad is a product that has little, if
any, utility but is characterized by a
quick rise in sales and popularity
followed by a quick decline in sales
and popularity.

12. Examples of Fads:
• Hula-hoop
• Yo-yo
• Virtual Pets
• Frisbee
• Pokemon Go
• Hello Kitty
• Loombands
• Candy Crush App
• Ipod
• Kalyeserye
• Friendster
• Bucket Challenge

13. Examples of Fads:
• Mannequin challenge
• Gangnam Style
• Hoverboards
• Fidget Spinner
• Tamagochi Pets

14. FADS
A fad is an intense but short-lived
fashion. It is a widely-shared enthusiasm
for something, especially one that is
short-lived. It is a temporary fashion, a
craze, interest, or activity that people
follow enthusiastically, but lasts for a
period of time.

20. SPOTTING A TREND

21. Someone or something
starts or causes a trend.

22. A person who starts a
trend is called
TRENDSETTER.

23. The individual’s action has
attracted attention, earned
acceptance, and create interest
and influence on people whose
numbers keeps increasing as days
go by.

24. The act or event is something
different from what is currently and it
becomes “the next big thing”. It
demonstrates an unaccelerated
spread in various sectors and areas
and creates a deep wide scope of
influence on different sectors and the
environment. It leads to change.
(Urgel, 2017)

25. According to futurists (a futurist
is one who studies and predicts the
future especially based on current
trends) Rehn and Lindkvist (2013),
Trendspotter is a person who
identifies and makes predictions about
developing trends in the culture at
large or in a particular field (such as
fashion).

26. According to them this
should be differentiated from
cool-hunting which is a hunt
for those that will become
popular before they become
popular.

27. Trend analysis is
trendspotting but it extends this
into developing future scenarios.
To follow a trend, one must not
only be conscious of what is
currently happening but be wise
enough to predict the future.
(Urgel, 2017)

57. The Fundamental
Elements of
Trend

59. We’re all human. Trends – and
behavior more broadly – are
ultimately rooted in our basic,
fundamentals, rarely-if-ever-
changing human needs, wants and
desires. For examples: creativity,
self-improvement, safety, status.
Basic Needs

60. Identifying these basic needs and
desires isn’t rocket science or even
deep social science! They are the forces
that have been shaping personal and
social relations for centuries if not
millennia. Think about the emotions and
passions that drive characters in the
great works of literature.
Basic Needs

61. Or just listen to popular music, or watch
any trashy movie. The same themes
crop up again and again, precisely
because they are so universally relevant
and timeless. Identifying underlying
human needs is central to spotting
and/or understanding consumer trends.
Basic Needs

62. On the other hand, there are no
trends without change. Savvy and
switched-on business professionals
constantly ask ‘what’s changing?’
and look at how it might be possible
to service people’s basic human
needs and wants in novel, exciting –
better – ways.
Drivers Of Change

63. To analyze change, think in terms of Shifts
and Triggers. Shifts are the long-term, macro
changes (such as urban transition, aging
populations and climate change) that play
out across years or even decades. While not
consumer trends themselves, these shifts do
and will continue to shape both the nature
and direction of consumer trends.
Drivers Of Change

64. To analyze change,
think in terms of
Shifts and Triggers.
Drivers Of Change

65. Shifts are the long-term, macro changes
(such as urban transition, aging
populations and climate change) that
play out across years or even decades.
While not consumer trends themselves,
these shifts do and will continue to
shape both the nature and direction of
consumer trends.
Drivers Of Change

66. Triggers are more immediate changes
that drive the emergence of a trend.
These can include specific technologies,
political events, economic shocks,
environmental incidents, and more.
Drivers Of Change

67. Innovations aren’t trends. But
without examples of customer-
facing innovations tapping into it,
a trend can’t be said to exist
fully (it’s either a futurist’s flight
of fancy or an as-yet-unvalidated
opportunity).
Innovations

68. You can’t identify a trend for more
irreverent, ‘human brands’, without
businesses like Ben & Jerry’s or Old Spice
delighting customers. You can’t describe the
rise of the ‘on-demand economy’ without
the existence and rapid growth of services
like Uber or Instacart. You can’t have a zoo
without animals!
Innovations

69. So, the third element of every trend
is innovations: the startups, new
products, services, experiences and
campaigns that are resolving points
of customer tension, and creating
new levels of customer expectation.
Innovations

76. Read and answer the following questions. Write only the
letter of the correct answer.
1. It is considered as a quick and fast behaviour.
a. trend b. fad c. innovation d. novelty
2. ___________ include diets, clothing, hairstyles, toys, and
more.
a. trend b. fad c. innovation d. novelty
3. Fads often fade quickly when the perception of _______
is gone.
a. basic needs c. novelty
b. innovation d. drivers of change

77. Read and answer the following questions. Write only the
letter of the correct answer.
4. The secret ingredient of trend is ________.
a. its elements c. the drivers of change
b. the tension among the elements d. all of these
5. Trends will always be interconnected with
_______.
a. basic needs c. drivers of change
b. innovation d. all of these

78. Read and answer the following questions. Write only the
letter of the correct answer.
6. Which is true about trend?
a. It lasts for a long time.
b. It is short term
c. It involves innovation and development
d. both a and c
7. _________ are objects or behaviors that achieve short-
lived popularity
but fade away.
a. trends b. fads c. innovation d. novelty

79. Read and answer the following questions. Write only the
letter of the correct answer.
8. The following are fundamental elements of trends except
___________.
a. basic needs c. finances
b. innovation d. drivers of change
9. It is rooted in the fact that people interact with one
another in order to
survive.
a. basic needs c. finances
b. innovation d. drivers of change

80. Read and answer the following questions. Write only the
letter of the correct answer.
10. Shifting from one strategy to another to improve
the way of life
a. basic needs c. finances
b. innovation d. drivers of
change

82. Scholarly answer
the following
questions.

84. IDENTIFYING PARTS OF
A WHOLE

85. One of the most common forms
of analogies is the part of a whole
analogy, in which a part is compared
to the whole in a way similar to
another part of something is
compared to the whole.
Example: Fin: Fish

91. Directions: Identify if the
statements/situations given in the
first column a trend or a fad.
Provide your reasons in the third
column. The first one is done for
you. Write your answers on a
separate sheet of paper.

92. STATEMENTS TREND
OR FAD
REASONS
Example:
More kids
playing with
loombands
Fad Loombands came up,
but only for a while it
went down. Children
became less
interested.
Loombands almost
disappeared as they
arrived.

93. STATEMENTS TREND
OR FAD
REASONS
Yaya Dub (Maine
Mendoza used
dudsmash and got
so popular
overnight.
Dubsmash is a
mobile app that
creates short selfie
videos dubbed with
famous sounds.

94. STATEMENTS TREND
OR FAD
REASONS
High fructose corn
syrup is present in
fruit juices, cakes,
ice cream, sweets,
and chocolates
and was found to
be the culprit for
obesity and
diabetes.

95. STATEMENTS TREND
OR FAD
REASONS
More and more
youth of today
are fond of
using high tech
gadgets like
tablets and
smartphones

96. STATEMENTS TREND
OR FAD
REASONS
More people
around the
globe are
engaged in
the mobile
app Tiktok.

97. STATEMENTS TREND
OR
FAD
REASONS
The “Trumpets” dance
challenge and the
mannequin challenge
which went viral on
television and social
media were practiced by
many.

98. Below are five among the many
situations that might trend after
five (5) years. Why? Write your
answer in a separate sheet of
paper.

99. 1. Continuous implementation of the
different distance learning modality
after the pandemic.
2. Compulsory COVID-19 vaccination
3. Continuous adaptation of lifestyle in
the “new normal” such as health and
safety protocols and other activities
like online shopping and gatherings

109. LET’S DO THIS!

111. A future’s wheel is designed to examine
consequences from the use of technology or a
future trend. Students are frequently made
aware of climate and energy alternatives and
choices, but seldom are required to think
about the consequences of those choices. The
futures wheel is a good introduction to
futuristic thinking in that the students must
project possibilities into the future.

113. Procedure:
1. Near the center of a large piece of manila
paper, draw your own innovation or trend and
draw a circle or box around it.
2. 2. Consider what might happen (good or bad) if
the trend were to actually take place. Write
each of these effects around the central trend.
The initial reactions are called first order
consequences. They are indicated by single
lines connecting the center trend.

114. Procedure:
3. Consider the possible effects of each of the first
order consequences. Draw and connect each
secondary effect proposed with two lines between
it and the first order to which it relates.

116. John was a 4th
year student of
Philosophy at the University of San
Juan, Cebu City. One day, as he was
about to go to the university, he came
across a boy playing a yo-yo. As he
further looked around, he saw few
more kids playing that same toy and
several street vendors nearby selling
them.

117. He was wondering that that toy was
at its 1. ____ times since it won’t last anyway
and he was right.
In fact, in just a few weeks’ time, it faded.
While John was in his class on
Modern Philosophy, his professor starts
discussing about how Karl Marx have
influenced those people who upheld the
communist ideologies.

118. This made Karl Marx a 2. _____ since he
started it which remained existing and
evolving event to the present. Towards the
end of the class, John’s professor gave
them an assignment. They were asked to
study the existence of Marxist ideologies to
some known current world leads that
somehow makes John a 3. ____ since his
task was to find a