Trends, Case Studies and Tactics That Will Keep Your Meetings Social

6/19/13

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MichiganMeetingsExpo-#MME13
@DaveSerino

Michigan Meetings Expo
Novi, MI
June 17, 2013
The Meeting Industry:
Social Media Trends, Case
Studies & Tactics
Presented By
Dave Serino
Strategist & Educator
Think! Social Media
@DaveSerino

THE NEW COMMUNICATION MODEL

6/19/13

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@DaveSerino

THE NEW COMMUNICATION MODEL
It’s all about DIALOG……..

- Individuals easily connecting with their
existing network to exchange information
And, in the MEETINGS INDUSTRY it’s all
about…..
- Individuals communicating pre, during &
post event to exchange information, build
relationships & create business opportunities.

@DaveSerino

6/19/13

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@DaveSerino

@DaveSerino

SOCIAL MEDIA & THE MEETINGS INDUSTRY
Full Survey & White Paper Links:
Event Planners Use of Technology & Social Media via
the AimGroup:
http://www.aimgroupinternational.com/assets/files/survey_SM.pdf
Future of Meetings Whitepaper via Maritz:
http://www.maritzresearch.com/~/media/Files/MaritzResearch/
Whitepapers/The-future-of-meetings-social-Media_Update_v5.ashx

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@DaveSerino

SOCIAL MEDIA & THE MEETINGS INDUSTRY
Three Reasons for Social Media Use:
1 – Marketing & Promotion of the company
2 – To keep up with industry news and happenings
3 – Promotion of events
Event Planners Use of Technology & Social Media via the AimGroup
@DaveSerino

SOCIAL MEDIA & THE MEETING INDUSTRY
Top Five Social Media Tools for Event Organizers –
following the use of the conference web site:
1 – LinkedIn
2 – Facebook
3 – Twitter
4 – Conference App
5 – YouTube

6/19/13

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@DaveSerino

Top channels used during the event:
1 – Conference App
2 – Twitter
3 – Conference Web Site
4 – Facebook
5 – LinkedIn
@DaveSerino

The Biggest Obstacle We Face:
INEXPERIENCE!

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@DaveSerino

@DaveSerino

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@DaveSerino

@DaveSerino

Tell your audience to engage

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@DaveSerino

Tell your audience to engage
@DaveSerino

The Future of Social Media for Meetings
“Social networking allows for people
to have pre-conversations before the
face-to-face interaction takes part.”
………..Build the Community!

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@DaveSerino

@DaveSerino

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@DaveSerino

ASK WHAT THEY WANT
@DaveSerino

ASK WHAT THEY WANT…..
• What do you want to know?
• What do you need to know?
• How will you ask the question?

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@DaveSerino

@DaveSerino

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@DaveSerino

@DaveSerino

Listen for and monitor existing conversations about
your event: before, during and after!

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@DaveSerino

@DaveSerino

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@DaveSerino

@DaveSerino

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@DaveSerino

LISTEN
@DaveSerino

LISTEN

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@DaveSerino

THE TWITTER LIST
@DaveSerino

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@DaveSerino

@DaveSerino

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@DaveSerino

@DaveSerino

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@DaveSerino

@DaveSerino

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@DaveSerino

@DaveSerino

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@DaveSerino

@DaveSerino

Strategy, planning and execution

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@DaveSerino

PHOTO & VIDEO
@DaveSerino

USE TECHNOLOGY TO MAKE IT PERSONAL

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@DaveSerino

USE TECHNOLOGY TO MAKE IT PERSONAL
@DaveSerino

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@DaveSerino

@DaveSerino

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@DaveSerino

@DaveSerino

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@DaveSerino

@DaveSerino

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@DaveSerino

@DaveSerino

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@DaveSerino

ANOTHER WAY TO PROMOTE
@DaveSerino

•  During the two day
business exchange,
we received 57
tweets with both
hashtags -#SoMeT12
& #DMAI12.
•  There were 33 photos
taken with Amigo
Man
•  18 people used the
$100 discount code
and 9 used the $50
code

6/19/13

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@DaveSerino

@DaveSerino

6/19/13

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@DaveSerino

Online:
Show
Your
Mi0en!

Campaign:
MPI
Chicago
Tech
Conference,

February
19,
2013

In
the
trade
show
area
–
a>er
your
brief
meeDngs
with
the

aFendees
in
the
lounge
you
will
ask
them
to
hold
up
their
palm

to
“Show
Your
MiFen”
for
a
photo.

When
they
do
this,
you
will

ask
them
to
pledge
to
“Visit
Michigan
for
the
first
Dme”
or
“Visit

Michigan
again
in
the
near
future”.

By
taking
the
pledge
and

posing
for
a
photo,
the
meeDng
planner
will
become
eligible
to

win
a
complimentary
getaway
to
“the
MiFen
that
is
Michigan”.

For
added
incenDve,
for
each
photo
taken
a
pair
of
miFens
will

be
donated
by
MeeDngs
Michigan
to
a
charity
for
children
in
the

Chicago
area.

Photos
will
be
taken
using
the
newly
created
MeeDngs
Michigan

Instagram
account.

That
photo
will
be
hashtagged
with

#ShowYourMiFen,
the
TwiFer
handle
of
the
person
in
the
photo

(if
they
have
one)
and
the
current
event
hashtag.

Images
will
be

shared
via
TwiFer
individually
(see
example
below)and
via

Facebook
in
the
form
of
daily
albums.

Following
the
event,
a
winner
will
be
randomly
picked
for
a

getaway
to
Michigan
sponsored
by
one
of
your
partner
resorts

or
desDnaDons.

EXAMPLE:

@MtgsMichigan:
@daveserino
of

@sometourism
makes
the
pledge
to
visit

Michigan.
#ShowYourMiJen
#MPITechChi

hJp://instagr.am/p/123abcd/

59

@DaveSerino

Post
Event
Extension
of
the
Campaign:

We
would
recommend
that
you
tweet
out
the
number
of
miFens
contributed
to
the
organizaDon
immediately

following
the
event
–
at
the
end
of
the
day.

Then
you
can
take
a
photo
of
an
organizaDon
member
actually

donaDng
the
miFens
on
Facebook
and
TwiFer.

A
summary
of
the
campaign
can
be
also
posted
in
the
MeeDngs

Michigan
LinkedIn
group,
within
a
blog
post
and
any
other
publicaDon
opportuniDes
that
are
available.

All
of
the
photos
taken
with
the
MiFen
Pledge,
can
be
reposed
and
uDlized
in
a
Facebook
album
on
the
fan
page.

You
can
also
highlight
how
it
was
used
to
benefit
a
charity
organizaDon.

If
the
recipient
has
a
TwiFer
handle,
a
follow
up
tweet
can
easily
be
sent
to
each
person
in
the
photo,
thanking

him
or
her
parDcipaDon.

You
can
also
use
the
mobile
applicaDon
called
Tout
–
www.tout.com
-‐
to
send
them
a

15-‐second
“Thank
You
Video”
the
day
following
the
event.

This
service
is
free
to
use.

One
week
out
from
the
event,
the
image
can
be
uDlized
one
more
Dme.

A
follow
up
postcard
can
be
sent
out

one
week
later
with
an
app
called
Postagram
–
www.postagram.com
.

The
message
can
be
a
“Thank
you
for

your
Dme,
great
meeDng
you
and
if
you
need
anything,
please
call
my
cell,
etc…”
You
can
also
let
them
know

how
many
miFens
were
donated.

Cost:
.99
per
postcard
mailed
in
the
US

The
final
use
of
the
photo
can
be
done
via
the
service
called
Printstagram
-‐
hFp://printstagr.am/squares
-‐
where

you
can
print
a
set
of
24
photos
for
a
charge
of
$12/plus
shipping.

You
can
then
mail
the
photo
card
to
the

prospect
with
a
handwriFen
follow
up
note,
etc.

This
campaign
combines
social
media,
cause
markeDng,
and
several
unique
ways
to
make
an
impact
with

potenDal
future
clients.

60

6/19/13

31

@DaveSerino

http://44d.me/DaveSerino
Dave Serino
Strategist & Educator
DaveS@ThinkSocialMedia.com
Think! Social Media USA
209 West Main St., Suite 107
Brighton, Michigan 48116
www.ThinkSocialMedia.com
Cell: 810-623-1505
Skype: dave.serino
www.Twitter.com/DaveSerino
www.FaceBook.com/ThinkSocialMedia

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