We at W2O Group make a habit of translating digital data into useful insights for our clients. With SXSW right around the corner, we thought it would interesting to examine a year’s worth of Twitter data to understand what has been trending in health-tech & life sciences, and predict which topics will be of relevance in the future. We compiled the data into two infographics, the first of which you can view and share below, and the second will be released tomorrow. The analysis focused on content created and shared between three unique communities: healthcare practitioners, Austin thought leaders, & the global Twitter audience. We examined deltas between conversation patterns for each group, what they were saying about health-tech & life sciences, when there were peaks in the conversation, and which profiles were leading the dialogue. To complete the analysis we utilized twitter data and our proprietary MDigitalLife community of 500k+ physicians, the world’s first and only database to map physicians’ digital properties to their official government registries. To learn more about our methodology, please contact us: info@w2ogroup.com.

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WHAT’S TRENDING
IN HEALTH-TECH ONLINE
Total Audience
In the past year, fitness tracking devices and apps have
been the major drivers of global online conversations
around consumer-facing health technology.
Healthcare Practitioners
Fitness Trackers
Apple Products Self-mgmt
Health
Devices/Apps
Fitness Apps
What will Drive the News in 2015?
In the past year, Apple products and self-management
health devices and apps have been the major drivers of
online conversations of healthcare practitioners around
consumer-facing health technology.
A: College student invents Medical Watch for blood pressure patients.
B: Intel announced that Pebble released its fitness and sleep tracker: Basis Peak.
C: Jawbone launches new wearable fitness tracker: the UP3.
A: Apple unveils Healthkit and highlights the New Mayo Clinic App.
B: The Success of Apple Smartwatch may rely on Healthcare partnerships.
C: (Event) Health Tech competition at #AHA14
5/10/2014 6/10/2014 7/10/2014 8/10/2014 9/10/2014 10/10/2014 11/10/2014
6/10/2014 7/10/2014 8/10/2014 9/10/2014 10/10/2014 11/10/2014
Fitbit is the top brand that
gathered the highest mention
volume globally.
Top Hashtags
Top Hashtags
#health
#tech
#fitness
#mhealth
#technology
307213
177053
174949
108827
83272
Apple products received the
highest mention volume by
Healthcare Practitioners.
#health
#digitalhealth
#mhealth
#innovation
#healthcare
1342
1232
1197
264
246
Who to pay attention to in 2015
54.5K
FOLLOWERS
@EricTopol
Eric Topol Dr. Eric Topol is a cardiologist and
Founder of Scripps Genomic
Medicine.
119K
FOLLOWERS
@Atul_Gawande
Atul Gawande Dr. Atul Gawande is a professor at the
Harvard School of Public Health and a
surgeon at Brigham and Women’s
Hospital.
2.06M
FOLLOWERS
@Obi_Obadike
Obi Obadike
Obi Obadike is a co-host of the
Lifestyle Magazine Health TV Show.
4,288
FOLLOWERS
@CrowdFundSites
Howard Orloff
A website for all things crowdfunding.
104K
FOLLOWERS
@UTAustin
UT Austin
1.57M
FOLLOWERS
@RWW
ReadWrite
ReadWrite provides news, analysis
and conversation in all things web,
tech and social media.
A B
C
A
B
C
3/10/2014 4/10/2014 5/10/2014 6/10/2014 7/10/2014 8/10/2014 9/10/2014 10/10/2014 11/10/2014
A
B
Austin, TX
In the past year, wearable startups and SXSW have been the major drivers of
online conversations around consumer technology.
A: ReadWrite reporter shares personal experience of using several fitness tools during
SXSW ‘14.
B: SXSW adds health tech track to spring festival.
Authors leading the
conversation online for Austin
#austin
#sxsw
#fitness
#atx
#tech
72
51
46
33
30
#health 26
#mhealth 13
Top Words Used
Austin Total Audience
mentions
mentions
30,000
25,000
20,000
15,000
10,000
5,000
mentions
140
120
100
80
60
40
20
100
90
80
70
60
50
40
30
20
10
Total Audience
Healthcare Practitioners
Top Hashtags
For additional information, please contact W2O Group at info@w2ogroup.com
and follow them on Twitter at @W2OGroup.