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Mason Nelder_SXSW2015

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Mason Nelder_SXSW2015

  1. 1. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 1 the road is long with many a winding turn that leads us to who knows where who knows when but I'm strong strong enough to carry him he ain't heavy, he's my brother so on we go His welfare is of my concern no burden is he to bear we'll get there for I know he would not encumber me he ain't heavy, he's my brother If I'm laden at all I'm laden with sadness that everyone's heart Isn't filled with the gladness of love for one another It's a long, long road from which there is no return while we're on the way to there why not share And the load doesn't weigh me down at all he ain't heavy, he's my brother he's my brother he ain't heavy, he's my brother... Source: the hollies
  2. 2. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2 the road is long with many a winding turn
  3. 3. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3 Struggling Readers Talented Readers 350 wpm90 wpm 150 wpm (+ 66%) 2,900 wpm (+ 825%) Before After Specialized Training Specialized Training Um…wow 1000 STUDENTS Source: Gallup Organization
  4. 4. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4 “at work, I have the opportunity to do what I do best every day” 2/3 did not strongly agree Source: Gallup Organization 10 MILLION PEOPLE OVER LAST 10 YEARS this is sad
  5. 5. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5 TALENT INVESTMENT time practicing, developing, building natural way of thinking & behaving = STRENGTH consistent, near-perfect performance X Source: Strengths Finder 2.0, Tom Rath 2007
  6. 6. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6 your largest potential lies within your strengths [ readers were 8x+! ] Source: Gallup Organization
  7. 7. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7 Context to leverage a strengths culture to scale insights STRENGTHS
  8. 8. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8 INSIGHTS ECOSYSTEM Who are you?
  9. 9. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9 INSIGHTS ECOSYSTEM MARKETING SCIENCE ANALYTICSINSIGHTS RESEARCH & TRENDS Macro trends Qualitative Research design & training
  10. 10. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 10 INSIGHTS ECOSYSTEM MARKETING SCIENCE ANALYTICSINSIGHTS RESEARCH & TRENDS Predictive science Big Data correlations Measurement science
  11. 11. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 11 INSIGHTS ECOSYSTEM MARKETING SCIENCE ANALYTICSINSIGHTS RESEARCH & TRENDS “Voice of” analysis Segmentation Scorecards & ROI analysis
  12. 12. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 12 “Voice of” insights Single, unfiltered view Visualization design INSIGHTS ECOSYSTEM
  13. 13. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 13 INSIGHTS ENABLEMENT Intelligence framework Technology Community & Governance INSIGHTS ECOSYSTEM
  14. 14. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 14 INSIGHTS ENABLEMENT COLLABORATING FOR THE MULTIPLYER PAYOFF MARKETING SCIENCE ANALYTICSINSIGHTS RESEARCH & TRENDS
  15. 15. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 15 the road is long with many a winding turn that leads us to who knows where who knows when but I'm strong strong enough to carry him he ain't heavy, he's my brother so on we go His welfare is of my concern no burden is he to bear we'll get there for I know he would not encumber me he ain't heavy, he's my brother If I'm laden at all I'm laden with sadness that everyone's heart Isn't filled with the gladness of love for one another It's a long, long road from which there is no return while we're on the way to there why not share And the load doesn't weigh me down at all he ain't heavy, he's my brother he's my brother he ain't heavy, he's my brother... Source: the hollies Invest in your strengths @masonnelder Director of Verizon Central Insights & Social Business

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