"Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)
Delivered at the inaugural Hyper Wellbeing Summit, 14th November 2016, Mountain View, California.
For more information including details of subsequent events, please visit http://hyperwellbeing.com
The summit was created to foster a community around an emerging industry - Wellness as a Service (WaaS). Consumer technologies, in particular wearables and mobile, are powering a consumer revolution. A revolution to turn health and wellness into platform delivered services. A revolution enabling consumer data-driven disease risk reduction. A revolution extending health care past sick care towards consumer-led lifelong health, wellness and lifestyle optimization.
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Similar to "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)
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Similar to "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies) (20)
3. Bringing clinically accurate data
into the hands of consumers for
the first 1000 days of life
Julien Penders
Co-Founder & COO
@pendersj
Hyperwellbeing, Mountain View, Nov 14-16 2016 bloomlife.com
10. Clinical grade data with
the convenience of an
app for comprehensive
prenatal health
management
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
17. Fail to engage people
Source: RockHealth
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
18. Have questionable medical value
Source: http://www.forbes.com/sites/michaelthomsen/2015/11/30/doctors-dont-know-what-to-do-with-data-from-fitness-trackers/
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
19. Wearables 2.0?
Make it different, intuitive,
compatible, fashionable
Drive adoption
Attack the workplace, the
internet of me, the car
It’s the action, stupid
1. Provide more accurate data
2. Provide more about health than
just fitness
3. Make data actionable
4. Integrate into healthcare system
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
24. From big to small data to actions
Source: Tictrac Source: BaseHealth, MobihealthNews
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
25. wearables 1.0
Limited data
Limited accuracy
medical wearables (2.0)
Relevant & actionable info
“More but smaller data”
Accurate data
Benchmarks, standards
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
27. wearables 1.0
Limited data
Limited accuracy
Short-lived engagement
medical wearables (2.0)
Relevant & actionable info
“More but smaller data”
Accurate data
Benchmarks, standards
Addressing consumer needs
Durable consumer value, increase LTV
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
28. Needs along the continuum of life
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
29. wearables 1.0
Limited data
Limited accuracy
Short-lived engagement
Limited medical value
medical wearables (2.0)
Relevant & actionable info
“More but smaller data”
Accurate data
Benchmarks, standards
Addressing consumer needs
Durable consumer value, increase LTV
Delivering clinical value
Integration with HC systems, FDA,
evidence-based HC value creation
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
Technology used in the hospital has not changed in forty years.
Technology used at home is unreliable or simply unavailable.
Moms crave more information. Doctors crave better information. Data to fully understand health and well being from fertility to pregnancy to postpartum simply does not exist for either party.
We can do better
Macro-trends are converging to a wearable revolution
Smart phones with more and more sensors
Smart watches are following up
Data aggregation platforms
Goal: a better self; but also support research (HealthKit, ResearchKit, CareKit)
And there is one key to it: bring medical quality data in the hands of consumers.
Measure pregnancy specific parameters from mom and baby that no other device can do today.
Collect info on health of mom and health of baby and aggregate all of this allowing her to easily share with anyone she wants.
Today limited data from a woman’s pregnancy is captured, moms have access to even less, and none of it is shared.
