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The evolution of online cancer conversations

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The first ever report to effectively quantify the evolution of the online conversation about cancer. Companion to the MDigitalLife Social Oncology Project Report.

Published in: Health & Medicine

The evolution of online cancer conversations

  1. 1. The Social Oncology Project The evolution of online conversation about cancer Greg Matthews June 2015 #HCSMData #HDPalooza @chimoose
  2. 2. Doctors Hospitals Advocacy Media Patients Industry Therapeutic Area Indexing every stakeholder in the online global health ecosystem @chimoose#HCSMData
  3. 3. Doctors Hospitals Advocacy Media Patients Industry Therapeutic Area 530,494 Digital “footprints” mapped as of May, 2015 www. Indexing every stakeholder in the online global health ecosystem @chimoose#HCSMData
  4. 4. Online conversations about breast cancer – The 2015 Social Oncology Project MDigitalLife.com/SocialOncology
  5. 5. A growing online conversation about breast cancer 0 50000 100000 150000 200000 250000 Breast Cancer Posts 2009 Breast Cancer Posts 2010 Breast Cancer Posts 2011 Breast Cancer Posts 2012 Breast Cancer Posts 2013 Breast Cancer Posts 2014 Media Industry Advocacy Patients Doctors (ExUS) Doctors (US) Breast cancer posts over time – 1,947% Growth @chimoose#HCSMData
  6. 6. A growing online conversation about breast cancer 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 Breast Cancer Authors 2009 Breast Cancer Authors 2010 Breast Cancer Authors 2011 Breast Cancer Authors 2012 Breast Cancer Authors 2013 Breast Cancer Authors 2014 Media Industry Advocacy Patients Doctors (ExUS) Doctors (US) Breast cancer authors over time – 795% growth @chimoose#HCSMData
  7. 7. An evolving mix of community members 36% 32% 31% 32% 31% 30% 4% 6% 8% 10% 13% 15% 19% 17% 20% 19% 18% 16% 25% 27% 24% 24% 19% 17% 5% 6% 6% 5% 6% 7% 10% 11% 10% 9% 13% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Breast Cancer Authors 2009 Breast Cancer Authors 2010 Breast Cancer Authors 2011 Breast Cancer Authors 2012 Breast Cancer Authors 2013 Breast Cancer Authors 2014 Breast Cancer Posts by Author Doctors (US) Doctors (ExUS) Patients Advocacy Industry Media
  8. 8. An increasingly connected community 0 5000 10000 15000 20000 25000 30000 35000 2009 2010 2011 2012 2013 2014 Patient Mentions of Doctors Doctor Mentions of Patients 8,404% Growth 3,896% Growth @chimoose#HCSMData
  9. 9. … and not just in terms of volume @chimoose#HCSMData 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 2009 2010 2011 2012 2013 2014 % of Patients Mentioning MDs % of MDs Mentioning Patients 306% Increase 250% Increase
  10. 10. •  Generated from ALL ecosystem breast cancer conversations in 2014 •  Filtered to show only accounts mentioned >25x by the community; AND •  Diads mentioning each other >25x Connections aren’t only broad – they’re deep @chimoose#HCSMData
  11. 11. We know there are huge knowledge gaps, and we feel it’s our duty try to close that. The satisfaction comes from seeing patients have their questions answered, become empowered, and then get to witness them mentoring and educating others. “ ”- Deanna J. Attai, MD FACS (@DrAttai)

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