Presentation shared as a part of the Mayo Clinic Social Media Health Network's monthly webinar for April, 2015. A look at the trends and topics that captured the hearts and minds of the global online health ecosystem.

1. A look at SxSW 2015 through the eyes of the online
health ecosystem
Shared with the Mayo Clinic
Social Media Health Network
on April 29, 2014
Watch the webinar, at
network.socialmedia.
mayoclinic.org/

2. Understanding the health ecosystem
Hospitals
Media
Doctors
Patients
Gov. / NGO
Advocacy Orgs.
TA Ecosystem
• Mastery of a
therapeutic area =
mastery of the
ecosystem for the
disease area
• MDs, providers,
patients and other
influencers shape and
influence each other
• The Online Global
Health Ecosystem will
capture all key
influencers involved in
each therapeutic
area conversation.
• These conversations &
patterns can be
monitored over time,
in real time

3. Understanding the health ecosystem
Today there are over 530,000 digital footprints mapped
in 149 countries; growing every day
Learn more at MDigitalLife.com/health-ecosystem

4. Contents are proprietary and confidential.
SxSW Health conversation growth 2014 - 2015
2014
1,430 Health
Conversations

5. Contents are proprietary and confidential.
SxSW Health conversation growth 2014 - 2015
2015
2,297 Health
Conversations
2014
1,430 Health
Conversations

6. Contents are proprietary and confidential.
SxSW Health conversation growth 2014 - 2015
2015
2,297 Health
Conversations
2014
1,430 Health
Conversations
+60%

7. Contents are proprietary and confidential.
• The focus on data, how to use it & control access to it increased
radically in 2015
Topic trends: SxSW Health 2014-2015
DATA

8. Contents are proprietary and confidential.
• The focus on data, how to use it & control access to it increased
radically in 2015
Topic trends: SxSW Health 2014-2015
DATA
+ 130%

9. Contents are proprietary and confidential.
• We’re past the hype around wearables & are getting serious about
their real impact
Topic trends: SxSW Health 2014-2015
WEARABLES

10. Contents are proprietary and confidential.
• We’re past the hype around wearables & are getting serious about
their real impact
Topic trends: SxSW Health 2014-2015
WEARABLES
-37%

11. Contents are proprietary and confidential.
• We have a growing understanding that health happens in a
connected ecosystem – not in silos
Topic trends: SxSW Health 2014-2015
ECOSYSTEM

12. Contents are proprietary and confidential.
• We have a growing understanding that health happens in a
connected ecosystem – not in silos
Topic trends: SxSW Health 2014-2015
ECOSYSTEM
+ 800%

13. Contents are proprietary and confidential.