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Chuck Hemann SXSW2015

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Chuck Hemann SXSW2015

  1. 1. Intel Confidential — For Internal Use Only Scaling Digital Analytics Around the Globe PreCommerce Summit Chuck Hemann March 12, 2015
  2. 2. Intel Confidential — For Internal Use Only 2 Steve gave Global Marketing THREE jobs for the year Becky identified FIVE priorities for the year for her Staff One of those jobs included being a data driven marketing organization AWESOME! I CAN DO THAT!
  3. 3. Intel Confidential — For Internal Use Only 3 Oh, and everything we do has to be scalable to all of our geographies….. Our measurement framework, our reporting structure, our tools can’t only work in the U.S.
  4. 4. Intel Confidential — For Internal Use Only 4 How do you begin to tackle those two goals?
  5. 5. Intel Confidential — For Internal Use Only 5 How do you get started down the journey of scaling digital analytics around the globe? 1. Strong commitment from senior leadership 2. Willing and able partners in the GEOs 3. Metrics standardization – Framework that works EVERYWHERE 4. Common taxonomy for all media channels… worldwide 5. Global capabilities stack 6. Stakeholder commitment to read, optimize on a similar cadence 7. Embracing the connected network versus hub and spoke
  6. 6. Intel Confidential — For Internal Use Only 6 What are we still building? 1. The ability to work with (even more) speed 2. Bringing the data sources together to tell a comprehensive story 3. Procuring data in more challenging markets (PRC) 4. Tools and insights training 5. Developing analytics muscle memory and talent 6. Building test and learn into everything we do
  7. 7. Intel Confidential — For Internal Use Only 7 What are we still building? How are we measuring it? GEO stakeholders have the processes, data and people in place in order to develop insights that contribute to better marketing programs
  8. 8. Intel Confidential — Do Not Forward

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