Mobile hotel booking apps have grown significantly since 2007. They provide opportunities for both businesses and consumers. Hotel booking apps allow consumers to easily compare rates, book rooms, and get notifications on discounts. They also provide analytics that give businesses insights into customer behavior. As app usage increases, more industries are utilizing them for services like mobile payments and food ordering. Experts believe hotel booking apps will continue growing in popularity as consumers expect to conduct more transactions from their phones.

1. Mobile Hotel Booking Apps
Trend
By: Kyle Steinberger, Kate Smuda, Patrick Tierney

2. Mobile Hotel Booking Apps
 Age of Technology – Always on the move
 Mobile Phones no longer a luxury but a
necessity
 Advances in Technology providing
business opportunities

3. Historical Overview
 2007-2008 – App store & Android
Marketplace
 4 Years of Growth & Development
 Apps are being made based off consumer
wants & needs

4. Historical Overview Cont.
 Alexa and Flurry Analytics

5. Reach/Scope/Potential Impacts
 Increasing use in apps – provides business opportunities, not just in
hotels and hospitality
 Staying in the minds of consumers
 App Benefits
 Push Notifications
 Being Native
 Provide a Positive User Experience
 Analytics
 Potential Impacts for Regular Business’s & Hotel Industry

6. PRICELINE NEGOTIATOR APP
http://www.youtube.com/watch?v
=Yhn5N7xcFOw
You can browse and book stays
at published rates;
tap to place a bid using Name
Your Own Price for discounts of
up to 60%;
or access the Express Deals
feature, in which you know the
room rate (up to 45% off)
upfront.

7. KAYAK
• compare flight
• , hotel and car rental
deals,
• track your flight
status,
• view and manage
your trip itinerary,
• look up baggage fees,
• access airline
numbers and airport
information.

8. STARBUCKS
. One of the features
in this app is allowing
customers to upload
money onto their
mobile phones, which
can then translate into
a barcode that the
register can scan.

9. CHIPOTLE
One needs to
simply just put in
his/her location
and then order
from the store’s
menu

10. Interview
 Professor Bernie Mullen
 Business experience
 Tax Accountant- Bonilla, CPA
 Accountant – MEI Incorporated
 Controller- Maplewood Hotel Corporation
 General manager- Sheraton and Holiday Inn Hotels
 VP Hotel Operations- Blithe Hospitality Group
 Instructor- UW Stout
 Managing Partner- Encompass Hospitality Group, LLC

11. Potential of Trend
 Becoming popular
 Handheld opportunities
 The Anonymous booking and cancelations
 potential of become a great tool

12. Consumer Segments
 Attract more business oriented groups
 Find the best deal
 Notified when hotels change
 Easy access
 Used as a guide
 Concierge at your fingertips

13. Competitive Advantage
 Understand clientele
 Business oriented
 Vacation
 Transition with the trend
 Watch other competition
 Insight on what is working for them

14. Sources
 BELOPOTOSKY, DANIELLE. "IN TRANSIT: Expedia Adds App For Hotel Bookings."
New York Times 03 Apr. 2011: 2. Academic Search Complete. Web. 2 Oct. 2012
 Dennis, Schaal. "Hotel apps with staying power." USA Today n.d.: MasterFILE
Premier. Web. 2Oct. 2012.
 Fitzgerald, Brian. "The Myths About Hotel Mobile Apps And Why You Do Need
One." OROURKE. N.p., 19 Jun 2012. Web. Web. 2 Oct. 2012.
<http://www.orourkehospitality.com/blog/the-myths-about-mobile-apps-
and-why-you-do-need-one
 Kharif, Olga. "Starbucks Schools Other Retailers on Mobile Payments." N.p., 23
Aug. 2012. Web. 2 Oct. 2012. <http://www.businessweek.com/articles/2012-08-
23/starbucks-schools-other-retailers-on-mobile-payments>.

15. Sources Cont.
 Mullen, Bernie. Personal interview. 2 Oct. 2012.
 Rowinski, Dan. "[Infographic] History of Mobile App Stores." ReadWriteWeb.
(2012): n. page. Web. 3 Oct. 2012.
 "Three Lessons from the Chipotle IPhone App." - O'Reilly Radar. N.p., n.d.
Web. 02 Oct. 2012. <http://radar.oreilly.com/2010/03/three-lessons-from-
the-chipotl.html>.
 Thornhill, Ted. "Apps have overtaken the Web in popularity according to the
latest statistics (actually, there's probably an app to tell you that)." Mail
Online. (2012): n. page. Web.