1. Integrated Hotel Applications
Steven Michals, Anna Wiechmann, Andy Veith
History:
- Walk-ins welcome
- Telephone
- Computer
- Smart phone
Reach and Scope:
- Simplicity
- Efficiency
- Accessibility
Potential Impacts:
- Phone Key Card
- Iris Scans
- Finger Print
- Voice Activated
Case Example #1:
- Hilton Hotels one of the first to implement mobile application
Case Example #2:
- Omni Hotel’s eMarketing360 iMeetingPlanner Mobile Tool
Additional Application #1:
- Banking industry
Additional Application #2:
- Car rental industry
Interview Information:
- Wendy Clark
- General Manager for Hilton Hotel in Minneapolis, MN
Landscape:
- Radisson Blu
5 Points related to class:
- Consumer Changes
- Stay Ahead
- SWOT Analysis
- Marketing Strategy
- Effective Communication Process
Needed to maintain a competitive edge:
- Research and Technology
- Convenience and Simplicity