Banking on Mobile!

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Presentation to the Mobile Marketing Association in Singapore on customer engagement through mobile devices and how it will change the way Banks engage their customers (in time)!

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  • Our part of the story begins like this. In April 2010 we launched Breeze, an app that made it simple to see, move and manage your money. Unfortunately, nobody knew about it.We decided that
  • Our part of the story begins like this. In April 2010 we launched Breeze, an app that made it simple to see, move and manage your money. Unfortunately, nobody knew about it.We decided that
  • Our part of the story begins like this. In April 2010 we launched Breeze, an app that made it simple to see, move and manage your money. Unfortunately, nobody knew about it.We decided that
  • We’ll start off with our story
  • We’ll start off with our story
  • Today we’d like to tell you a story. Like all good
  • Banking on Mobile!

    1. 1. Banking on Mobile<br /> How one device will change the <br /> way Banks engage their customers (in time)!<br />
    2. 2. Two men and a device...<br />
    3. 3. One Device & One purpose …<br />Telephony (100%)<br />
    4. 4. A “smarter device” now multi purpose<br />Web & Search (12%)<br />10 Mins<br />Gaming & Social (47%)<br />40 Mins<br />Telephony (32%)<br />27 mins<br />Mail (9%)<br />7 Mins<br />Source: US Mobile data from App Fire 11/1. Note: Android users showed higher browsing activity <br />
    5. 5. The revolution has only just begun<br />RELEVANCE<br />RICHNESS<br />
    6. 6. A “smarter device” now multi purpose<br />Source: Heath Wallis<br />
    7. 7. The seeds of the revolution…<br />So<br />Social<br />Lo<br />Mo<br />Location<br />Mobility<br />
    8. 8. …complimented and cultivated<br />Pa <br />So<br />Payments<br />Social<br />Lo<br />Mo<br />Ux<br />Location<br />Mobility<br />User Experience<br />
    9. 9. Carpe Diem Payments?<br />Tricklenomics<br />Contactless<br />Instant<br />
    10. 10. When Social met Local on a Mobile<br />Locate<br />Communicate<br />Share<br />
    11. 11. Creating a new currency for marketers<br />Follow<br />Like<br />Check-In<br />Share<br />?<br />
    12. 12. Breeze Living<br />
    13. 13. Differentiate through experience<br />Design<br />Serve to Sell<br />Analyze<br />
    14. 14. Breeze Wishlist<br />
    15. 15. Ingredients to Success<br />Strategic outlook, agile approach <br />Unconventional inspiration<br />Invest in User Centric Design <br />Great Partners<br />People & Culture <br />
    16. 16. Pitfalls to be aware of<br />Appfestation<br />Content Exhaustion<br />Standards (Security & OS)<br />Find right Development Partners<br />Underestimating Regulation<br />
    17. 17. Thank You<br />

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