Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Banking on Mobile!

3,606 views

Published on

Presentation to the Mobile Marketing Association in Singapore on customer engagement through mobile devices and how it will change the way Banks engage their customers (in time)!

  • Login to see the comments

Banking on Mobile!

  1. 1. Banking on Mobile<br /> How one device will change the <br /> way Banks engage their customers (in time)!<br />
  2. 2. Two men and a device...<br />
  3. 3. One Device & One purpose …<br />Telephony (100%)<br />
  4. 4. A “smarter device” now multi purpose<br />Web & Search (12%)<br />10 Mins<br />Gaming & Social (47%)<br />40 Mins<br />Telephony (32%)<br />27 mins<br />Mail (9%)<br />7 Mins<br />Source: US Mobile data from App Fire 11/1. Note: Android users showed higher browsing activity <br />
  5. 5. The revolution has only just begun<br />RELEVANCE<br />RICHNESS<br />
  6. 6. A “smarter device” now multi purpose<br />Source: Heath Wallis<br />
  7. 7. The seeds of the revolution…<br />So<br />Social<br />Lo<br />Mo<br />Location<br />Mobility<br />
  8. 8. …complimented and cultivated<br />Pa <br />So<br />Payments<br />Social<br />Lo<br />Mo<br />Ux<br />Location<br />Mobility<br />User Experience<br />
  9. 9. Carpe Diem Payments?<br />Tricklenomics<br />Contactless<br />Instant<br />
  10. 10. When Social met Local on a Mobile<br />Locate<br />Communicate<br />Share<br />
  11. 11. Creating a new currency for marketers<br />Follow<br />Like<br />Check-In<br />Share<br />?<br />
  12. 12. Breeze Living<br />
  13. 13. Differentiate through experience<br />Design<br />Serve to Sell<br />Analyze<br />
  14. 14. Breeze Wishlist<br />
  15. 15. Ingredients to Success<br />Strategic outlook, agile approach <br />Unconventional inspiration<br />Invest in User Centric Design <br />Great Partners<br />People & Culture <br />
  16. 16. Pitfalls to be aware of<br />Appfestation<br />Content Exhaustion<br />Standards (Security & OS)<br />Find right Development Partners<br />Underestimating Regulation<br />
  17. 17. Thank You<br />

×