This document outlines plans for two radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. It provides details on the running time, synopsis, key scenes, target audiences, locations, and budgets for each advertisement. The school advertisement will feature the headteacher promoting the school's achievements and benefits, while the sixth form advertisement will include the head of sixth form and vox pops from current students discussing opportunities. The target audiences are parents for the school and year 11 students for the sixth form. Both ads aim to appeal to the target audiences by highlighting a safe environment and opportunities for success.

1. • Medium (2 adverts for commercial radio)
• Running time – how long will they be
• Synopsis of each advert – (what will happen)
• Key scenes/parts (scripted parts, vox-pop, legal info)
• Character list (who is speaking)
• Who are your target audiences for each radio advert (by age, gender,
lifestyle, interests and spending power – you could include NRS scales and
4C’s)
• How will your products appeal to the target audience?
• Where are the suggested recording locations
• How much will this cost you? Budget plans.
Treatment
Ringwood School
Runningtime – 30 seconds
Synopsis –The headteacherwill introduce RingwoodSchool andtalkaboutall the achievements
and the benefitsof sendingyourchildhere.
Keyscene – The advertwill end withthe datesandtimesof the openday.
Character list– The Head teacheras itwill contrastthe typical conventionsof anaudioadvertasshe
isfemale.She alsohasan approachable voice sothatwe soundas welcomingaspossible.
Target audience –Parentsof children,bothmale andfemale.Interestedinfindingthe bestschool
for theirchildreninasafe environment. Itwouldbe mostlikelythe targetaudiencewouldbe
betweenDandB on the NRS scale. Regardingthe 4c’s itis likelytheywouldbe the mainstream
audience astheircore needforlife issecuritywhichisalikelyinterestforparents whoare looking
for where theywanttosendtheirchildren.
How productwill appeal toTA – Include inscriptcommentsonthe safe environment,
encouragementforstudentstoreachtheirpotentialthroughoutstandingteachingmethodsand
extra-curricularopportunitiesforstudents.
Recordingstudios –recordinglocations –the geographyblock;RSRradiostationfor recording.
 Costs– budgetof £2000, thisadvertisementshouldcostnomore than£1000; the recording
studiowouldcost £85 for 1 houras suggestedby https://www.sound-gallery.net/rates,
actors wouldcost£100 each actor (MissSymondsforthe Ringwoodschool openday)

2. Ringwood SixthForm
Runningtime – 30 seconds
Synopsis –Mr Walbrin(the headof sixthform) will introduceRingwoodSixthFormandbothmale
and female studentswilltalkaboutwhattheyenjoyaboutattendingRingwoodSixthForm.
KeyScene – The audioadvertisementwillinclude vox popsfromthe studentstalkingaboutthe
positive aspectsof sixthform,andthe audioadvertisementwill endwiththe datesandtimesof the
sixthformopenday.
Character list– Mr Walbrinwill talkaboutthe sixthformandgive the datesandtimesof the open
daysbecause he is the headof sixthformand has an approachable voice,we will alsouse DanTaylor
because he hasbeenat the school for 7 years andso will recognise how the school hasdeveloped
and Rachel Moffatas she has onlybeenatthe school for2 yearsso there will be avarying
perspective. Theyare alsoboth18 so theywill be able toconsentforthemselvestobe featuredin
the audioadvertisement.
Target audience –the target audience wouldbe year11 studentslookingtogoto sixthformnext
year.Theywouldmostlikelybe onthe E of the nrs scale as theyare still livingwiththeirparentsand
will notbe able to supportforthemselvesindependently. Regardingthe 4c’sitis likelytheywouldbe
the explorerastheirkeymotivationwouldbe the future andthisaspect of the 4c’s is describedto
have a core needfordiscovery.
How productwill appeal toTA – include vox popsof currentsixthformersexplainingthe current
opportunities sixthformhasgiventhemandthe supportithasprovidedtosucceedandreach their
full potential.
Recordingstudios –recordinglocations –the geographyblock;RSRradiostationfor recording.
Costs– budgetof £2000, thisadvertisementshouldcostnomore than£1000; specificbreakdown