The document outlines plans for two 30-second radio advertisements for a sixth form program. The ads will feature interviews between a headteacher and students discussing why they chose the sixth form and their experiences. Key scenes will include a vox-pop style interview with current students and appearances by the headteacher and sixth formers. The target audience is identified as year 11 students and parents from middle-class backgrounds who have average spending power. Recording locations will include the music department and classrooms, and the total budget for producing and editing both ads is £2000.

1. Treatment- sixth form
• Medium(2 adverts for commercial radio)
• Running time – how longwill they be
Both of the advertswill be 30 secondslongandthere will be speaking(scrips) andsound(backing
tracks, addedsoundeffectsandorjingle/themetune) throughoutthe entirelengthof the advert.
• Synopsisof each advert – (what will happen)
Sixthform- headteacherwelcome,Headteacherinterviewing2students(1male and1 female) in
sixthformaboutwhytheychose this6 formand what theythinkaboutit and studentteacher
relationships.A level results.‘Comeandsee ouramazingfacilities’,theyfinallydatesandkeyinfo.
• Keyscenes/parts (scriptedparts, vox-pop,legal info)
• Vox-popstyle interviewwithstudents
• Character list (who isspeaking)
• Headteacher,6th
formers
• Whoare your target audiencesfor each radio advert (by age,gender,lifestyle,
interestsand spendingpower– you could include NRSscales and 4C’s)
• Year 11 studentsandpotentiallyparents,workingtomiddle class,averagespending power,
can be aimedatfurtherafieldstudentsasthere isaccessibilityandit’saprestigious6th
form
• How will your products appeal to the target audience?
Similarage voicestotargetaudience sothat the audience canrelate tothe advert,catchy musicand
sounds.
• Where are the suggestedrecordinglocations
Music department,mediadepartment, classrooms
• How much will thiscost you?Budget plans.
Our budgetis£2000 which needstocover all aspectsof the productionandeditingand
propsetc. of making bothof the adverts.
We will recordatblue line studiosinBournemouthandforeachone we will spend5hours
recordingandeditingwhichforbothadswill costus £100 in total.