The document discusses plans for two 30-second advertisements to promote a school and sixth form. Each ad will cost £1000 of the £2000 total budget to ensure both are of high quality. Scenes will feature student testimonials and school results. The sixth form ad will target year 11 students and parents, while the school ad will target year 6 students and parents who make the enrollment decision. The ads aim to inform audiences about opportunities and successes at the school to appeal to students and parents' spending decisions. Recording will likely occur in-house to save costs versus professional studios.