The document outlines best practices for making the perfect call when speaking with a potential renter. It recommends introducing yourself and the community enthusiastically without putting the caller on hold. It also suggests qualifying the caller by learning their name, contact details, where they are moving from, move-in date, and pet information. The representative should then highlight apartment amenities, benefits, price including any special offers, and direct the caller to the website before concluding. The example call left the potential renter motivated to apply despite being out of state.

1. The Perfect Call BY. Lateefa Lloyd

2. The perfect call should include. The Call

3. Introduction and lead Information I clearly introduce the community. I answered the call without sounding rushed and with enthusiasm. I did not place the caller on hold.

4. Qualifying Questions I asked permission to go over questions to better assist Tim. I got Tim’s name and contact information. I determined the advertising source. I used Tim’s name through the call. Tim volunteered his reason for moving. I determined where Tim is moving from. Tim volunteered that the apartment was needed July 11th. I determined if the caller has pets. I asked Tim for specific needs and preference.

5. Amenities & Benefits I mentioned benefits of apartment features, community, management team, social events, sense of community, and location.

6. Price I quoted market rent for specific apartment features as they pertain to Tim’s stated needs. I also mentioned special pricing for limited time to establish urgency.

7. Closing Idirected Tim to a our website.

8. Overall Impression Tim expressed that we were winners and I feel he was motivated enough to actually fill out an application because he was in another state and could not visit the community.