This document provides an overview of Travelzoo's customer engagement strategies. It discusses how Travelzoo attracts new members through referrals and targeted campaigns. It also explores how Travelzoo engages members through personalized content and localized deals. Finally, it examines Travelzoo's focus on conversion, retention, and providing excellent customer service to build long-term trust and loyalty. Behavioral data is used to segment members and tailor communications. The goal is to guide members through the travel planning process from inspiration to booking destinations.
I share the results of surveys of Travelzoo UK's subscribers on their booking patters and preferences, what they want to see in a hotel package. I delve into how important are add ons like breakfast and upgrades vs free wifi and alcohol. Finally I share case studies of Travelzoo offers so you can see how to craft offers which will resonate with the leisure traveller.
At the Caterer & Hotel Keeper Digital Summit I shared the results of a survey conducted by Travelzoo to find out consumer booking preferences for leisure breaks and hotel deals. I also shared case studies of hotel deals and what works when crafting an offer to drive incremental bookings and on-site spend.
Delivered at the Travel Convention, the annual conference of the Association of British Travel Agents. The session covered how to approach innovation and how to take a 'de-risked' approach.
Facebook & Instagram: An Audience Targeting MasterclassArival
The social media and advertising giants Facebook and Instagram are only becoming more and more important to trip planning – and thus travel marketers. Their audience targeting tools offer powerful opportunities for operators of Tours, Activities & Attractions to reach specific customer segments. This masterclass from social media specialist Sparkloft will review the essentials and best practices for mining these platforms and winning more customers.
Working with Online Travel Agencies (so It Works for You)Arival
Love them or not, most of us have to work with them. Online travel agencies (OTAs) are growing rapidly and have big plans. So what’s your plan for them? This popular workshop walks through the essential topics to develop a smart and balanced distribution strategy, how to best work with different OTAs, and how to optimize your sales while avoiding over-dependence on any one distribution channel.
I share the results of surveys of Travelzoo UK's subscribers on their booking patters and preferences, what they want to see in a hotel package. I delve into how important are add ons like breakfast and upgrades vs free wifi and alcohol. Finally I share case studies of Travelzoo offers so you can see how to craft offers which will resonate with the leisure traveller.
At the Caterer & Hotel Keeper Digital Summit I shared the results of a survey conducted by Travelzoo to find out consumer booking preferences for leisure breaks and hotel deals. I also shared case studies of hotel deals and what works when crafting an offer to drive incremental bookings and on-site spend.
Delivered at the Travel Convention, the annual conference of the Association of British Travel Agents. The session covered how to approach innovation and how to take a 'de-risked' approach.
Facebook & Instagram: An Audience Targeting MasterclassArival
The social media and advertising giants Facebook and Instagram are only becoming more and more important to trip planning – and thus travel marketers. Their audience targeting tools offer powerful opportunities for operators of Tours, Activities & Attractions to reach specific customer segments. This masterclass from social media specialist Sparkloft will review the essentials and best practices for mining these platforms and winning more customers.
Working with Online Travel Agencies (so It Works for You)Arival
Love them or not, most of us have to work with them. Online travel agencies (OTAs) are growing rapidly and have big plans. So what’s your plan for them? This popular workshop walks through the essential topics to develop a smart and balanced distribution strategy, how to best work with different OTAs, and how to optimize your sales while avoiding over-dependence on any one distribution channel.
Pricing your tour or activity is critical to attracting the right audience and ensuring you are profitable in a highly competitive landscape. But having the best price isn’t necessarily the lowest price, it’s about understanding your customers, the competition, and the ups and downs of demand. This workshop dives into pricing strategies and key pricing techniques that will help you develop the best pricing for your tour or activity taking into account the competition, customers, fixed and variable costs, marketing, and distribution.
[Webinar] How to earn on travel in the new normal with klookTravelpayouts
Watch full video: https://www.youtube.com/watch?v=JT9XarUsIsE
As the world is slowly approaching a new normal in travel, it’s time to introduce a new partner program in Travelpayouts — welcome Klook!
The company has a team of travel experts that handpick the best experiences in over 400 destinations all over the world. And with over 5M reviews on the website, Klook is one the most trusted online booking platform for Travel & Leisure services.
Join experts from Klook and Travelpayouts for a free live webinar and learn how to earn up to a 5% commission on each sale!
AGENDA:
About Klook: Characteristics, USP, High-level numbers on purchasing behaviour
New Normal: Domestic & Regional Travel: Adjustments made on supply, trends market insights
The Klook’s Affiliate Program in Travelpayouts: Program features, integration tools, partnerships examples and best practices
Tips on tricks for travel affiliates: How to promote Klook’s services like a pro
Klook Affiliate Program updates
SPEAKERS:
· Queenie Wu, Partnerships & Affiliate Manager, Klook
· Dasha Arzamaskina, Senior Marketing Manager (Russia), Klook
· Daria Sukhoroslova, Senior Partner Relations Manager, Travelpayouts
**************************
➡ Video: https://www.youtube.com/watch?v=JT9XarUsIsE
➡ Blogpost: https://tp.click/1e6
**************************
MENTIONED IN THIS VIDEO:
✅ October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link: https://tp.click/1dF
✅ New offers in Travelpayouts: CheapOair: https://tp.click/1dG, Tripadvisor: https://tp.click/1dH and Aviasales B2B: https://tp.click/1dI
✅ Travelpayouts Global YouTube page is up and running! Subscribe here: https://tp.click/1dK
✅ Let’s be friends on Twitter! Follow us by this link: https://tp.click/1dL
✅ Get the promo code from Klook: https://tp.click/1dM
✅ Just some actual articles:
- flying after COVID: https://tp.click/1dN
- theme parks after COVID: https://tp.click/1dO
**************************
SOCIAL / LINKS
➡ Register at Travelpayouts: https://tp.click/113
➡ Facebook: https://www.facebook.com/travelpayouts
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
Great video content has become a must-have for every tourism marketing, and especially for operators of Tours, Activities & Attractions. This hands-on session walks through the essential tenets of effective video marketing to reach those all-important mobile shoppers and bookings, and provides a practical roadmap to get you creating compelling, mobile-friendly videos to win more business and grow your bookings.
[Webinar] Travel traffic monetization: Tips for content creatorsTravelpayouts
Watch full video: https://youtu.be/647QGOSsQYo
In 2020, we can only be sure about a few things in travel. International tourism will be limited; domestic tourism will grow faster than ever before; new safety rules in airports and hotels will remain in place for quite a while. What else? Travel traffic will continue to monetize!
We have enough data to say that local and regional tourism is getting more and more attention, and you shall use this trend to earn on your travel content.
Join Travelpayouts at the live webinar to learn the latest niche status data, pioneer experience and strategies to avoid mistakes, and get back in the affiliate game with a maximum ROI.
AGENDA:
- Best practices and errors of travel traffic monetization
- Review of what’s working in the travel industry today
- Best and worst choices for travel vertical today: offers, GEOs, traffic formats
- Latest industry updates & tips on driving free and paid traffic
SPEAKER:
· Nik Lazarev, Business Development Manager, Travelpayouts
**********************
➡ Video: https://youtu.be/647QGOSsQYo
➡ Blogpost: https://blog.travelpayouts.com/en/webinar-travel-traffic-monetization/
**************************
MENTIONED IN THIS VIDEO:
✅ October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link: https://tp.click/1dF
✅ New offers in Travelpayouts: CheapOair: https://tp.click/1dG, Tripadvisor: https://tp.click/1dH and Aviasales B2B: https://tp.click/1dI
✅ Travelpayouts Global YouTube page is up and running! Subscribe here: https://tp.click/1dK
✅ Let’s be friends on Twitter! Follow us by this link: https://tp.click/1dL
**************************
SOCIAL / LINKS
➡ Register at Travelpayouts: https://tp.click/113
➡ Facebook: https://www.facebook.com/travelpayouts
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
COVID-19 Impact on Hospitality Industry And How to Recover From this Pandemic?RateGain®
Gathering market insights from US, Europe, and China of hotel bookings and flight activity seen on a daily basis to help in navigating the uncharted waters of COVID 19, insights highlighting major cities of European regions like Italy, France, Iberia, Baltic, etc and showcasing the new reservation volumes of top cities in the USA using data from RateGain. In this joint webinar, It is emphasized that although times have been tough during this crisis, Current searches for within drive destinations have increased Y-O-Y and future searches for the second half of 2020 has increased as per the research done by Sojern.
Hope for a #bettertomorrow with smart distribution and strategize social media marketing for effective communication because the road to recovery will heavily depend on the next big trend that will be seen in the travel and hospitality industry worldwide.
To download the research, visit : https://bit.ly/3ayYmOl
Webinar: How Can Travel Companies in APMEA Navigate the Impact of COVID-19 fo...RateGain®
Join us to hear our expert panel of speakers discuss:
* Changing dynamics of the Travel Company- Hotel Relationship: Friends or Foes post COVID-19
* Emerging Travel Trends and how can Travel Companies Cope?
* Mass Discounts: The Right Approach or Cheat Code to Generating Demand?
* The increased importance of rate intelligence and parity in the Post-COVID world
* Cope with Corona: How can Online Travel Companies plan for First Day of Work
* The secret to generating traveler confidence
TPAS2020 How to sell more rooms with Booking.com: Search ExtensionTravelpayouts
1. What can Booking.com bring to your business?
2. Covid-19 – how has the crisis affected the travel industry
3. Deep-dive into a Partnerships integration
4. How to optimise your business with Search Extension
SOCIAL / LINKS
➡ Facebook: https://www.facebook.com/travelpayouts.official
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
Euronews Travel Trend Report (October 2020)David Mora
Hit hard by the global Covid-19 pandemic, the travel and tourism sectors are facing a rapidly changing future. As brands and businesses look to recover losses, there’s also a need to re-think their offerings, amid changing consumer behaviour and habits. New mindsets, needs, wants and desires – some fuelled by lockdowns – are emerging.
How to stay competitive in a Big Data Market
How you should rethink your strategies in a post-rate parity world.
Rate Strategy
Inventory Control
Distribution Mix
Marketing Actions
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
Guerrilla marketing recommendations to increase awareness and usage of Expedia on college campuses. Presented to the Expedia Boston Office by BU Guerrilla Marketing Society's Expedia Team. If you have any questions or would like to see more of our work, please visit our website: https://www.bostongms.com
Starwood Hotels & Resorts has put out two requests for proposals seeking creative agencies to support its Sheraton and Westin brands in the U.S., according to people familiar with the matter.
According to a document obtained by Ad Age, Starwood is reaching out to a select handful of agencies to participate in the pitches, which are expected to conclude in March. It is understood that the review is being led by Avidan Strategies.
Boxever report sep2015-c - slideshare tease Rafat Ali
It’s all too clear that Americans still take the allwork no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks into the seasonal travel habits of Americans smart enough to take time off, from when they book to where they go.
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com
Pricing your tour or activity is critical to attracting the right audience and ensuring you are profitable in a highly competitive landscape. But having the best price isn’t necessarily the lowest price, it’s about understanding your customers, the competition, and the ups and downs of demand. This workshop dives into pricing strategies and key pricing techniques that will help you develop the best pricing for your tour or activity taking into account the competition, customers, fixed and variable costs, marketing, and distribution.
[Webinar] How to earn on travel in the new normal with klookTravelpayouts
Watch full video: https://www.youtube.com/watch?v=JT9XarUsIsE
As the world is slowly approaching a new normal in travel, it’s time to introduce a new partner program in Travelpayouts — welcome Klook!
The company has a team of travel experts that handpick the best experiences in over 400 destinations all over the world. And with over 5M reviews on the website, Klook is one the most trusted online booking platform for Travel & Leisure services.
Join experts from Klook and Travelpayouts for a free live webinar and learn how to earn up to a 5% commission on each sale!
AGENDA:
About Klook: Characteristics, USP, High-level numbers on purchasing behaviour
New Normal: Domestic & Regional Travel: Adjustments made on supply, trends market insights
The Klook’s Affiliate Program in Travelpayouts: Program features, integration tools, partnerships examples and best practices
Tips on tricks for travel affiliates: How to promote Klook’s services like a pro
Klook Affiliate Program updates
SPEAKERS:
· Queenie Wu, Partnerships & Affiliate Manager, Klook
· Dasha Arzamaskina, Senior Marketing Manager (Russia), Klook
· Daria Sukhoroslova, Senior Partner Relations Manager, Travelpayouts
**************************
➡ Video: https://www.youtube.com/watch?v=JT9XarUsIsE
➡ Blogpost: https://tp.click/1e6
**************************
MENTIONED IN THIS VIDEO:
✅ October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link: https://tp.click/1dF
✅ New offers in Travelpayouts: CheapOair: https://tp.click/1dG, Tripadvisor: https://tp.click/1dH and Aviasales B2B: https://tp.click/1dI
✅ Travelpayouts Global YouTube page is up and running! Subscribe here: https://tp.click/1dK
✅ Let’s be friends on Twitter! Follow us by this link: https://tp.click/1dL
✅ Get the promo code from Klook: https://tp.click/1dM
✅ Just some actual articles:
- flying after COVID: https://tp.click/1dN
- theme parks after COVID: https://tp.click/1dO
**************************
SOCIAL / LINKS
➡ Register at Travelpayouts: https://tp.click/113
➡ Facebook: https://www.facebook.com/travelpayouts
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
Great video content has become a must-have for every tourism marketing, and especially for operators of Tours, Activities & Attractions. This hands-on session walks through the essential tenets of effective video marketing to reach those all-important mobile shoppers and bookings, and provides a practical roadmap to get you creating compelling, mobile-friendly videos to win more business and grow your bookings.
[Webinar] Travel traffic monetization: Tips for content creatorsTravelpayouts
Watch full video: https://youtu.be/647QGOSsQYo
In 2020, we can only be sure about a few things in travel. International tourism will be limited; domestic tourism will grow faster than ever before; new safety rules in airports and hotels will remain in place for quite a while. What else? Travel traffic will continue to monetize!
We have enough data to say that local and regional tourism is getting more and more attention, and you shall use this trend to earn on your travel content.
Join Travelpayouts at the live webinar to learn the latest niche status data, pioneer experience and strategies to avoid mistakes, and get back in the affiliate game with a maximum ROI.
AGENDA:
- Best practices and errors of travel traffic monetization
- Review of what’s working in the travel industry today
- Best and worst choices for travel vertical today: offers, GEOs, traffic formats
- Latest industry updates & tips on driving free and paid traffic
SPEAKER:
· Nik Lazarev, Business Development Manager, Travelpayouts
**********************
➡ Video: https://youtu.be/647QGOSsQYo
➡ Blogpost: https://blog.travelpayouts.com/en/webinar-travel-traffic-monetization/
**************************
MENTIONED IN THIS VIDEO:
✅ October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link: https://tp.click/1dF
✅ New offers in Travelpayouts: CheapOair: https://tp.click/1dG, Tripadvisor: https://tp.click/1dH and Aviasales B2B: https://tp.click/1dI
✅ Travelpayouts Global YouTube page is up and running! Subscribe here: https://tp.click/1dK
✅ Let’s be friends on Twitter! Follow us by this link: https://tp.click/1dL
**************************
SOCIAL / LINKS
➡ Register at Travelpayouts: https://tp.click/113
➡ Facebook: https://www.facebook.com/travelpayouts
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
COVID-19 Impact on Hospitality Industry And How to Recover From this Pandemic?RateGain®
Gathering market insights from US, Europe, and China of hotel bookings and flight activity seen on a daily basis to help in navigating the uncharted waters of COVID 19, insights highlighting major cities of European regions like Italy, France, Iberia, Baltic, etc and showcasing the new reservation volumes of top cities in the USA using data from RateGain. In this joint webinar, It is emphasized that although times have been tough during this crisis, Current searches for within drive destinations have increased Y-O-Y and future searches for the second half of 2020 has increased as per the research done by Sojern.
Hope for a #bettertomorrow with smart distribution and strategize social media marketing for effective communication because the road to recovery will heavily depend on the next big trend that will be seen in the travel and hospitality industry worldwide.
To download the research, visit : https://bit.ly/3ayYmOl
Webinar: How Can Travel Companies in APMEA Navigate the Impact of COVID-19 fo...RateGain®
Join us to hear our expert panel of speakers discuss:
* Changing dynamics of the Travel Company- Hotel Relationship: Friends or Foes post COVID-19
* Emerging Travel Trends and how can Travel Companies Cope?
* Mass Discounts: The Right Approach or Cheat Code to Generating Demand?
* The increased importance of rate intelligence and parity in the Post-COVID world
* Cope with Corona: How can Online Travel Companies plan for First Day of Work
* The secret to generating traveler confidence
TPAS2020 How to sell more rooms with Booking.com: Search ExtensionTravelpayouts
1. What can Booking.com bring to your business?
2. Covid-19 – how has the crisis affected the travel industry
3. Deep-dive into a Partnerships integration
4. How to optimise your business with Search Extension
SOCIAL / LINKS
➡ Facebook: https://www.facebook.com/travelpayouts.official
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
Euronews Travel Trend Report (October 2020)David Mora
Hit hard by the global Covid-19 pandemic, the travel and tourism sectors are facing a rapidly changing future. As brands and businesses look to recover losses, there’s also a need to re-think their offerings, amid changing consumer behaviour and habits. New mindsets, needs, wants and desires – some fuelled by lockdowns – are emerging.
How to stay competitive in a Big Data Market
How you should rethink your strategies in a post-rate parity world.
Rate Strategy
Inventory Control
Distribution Mix
Marketing Actions
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
Guerrilla marketing recommendations to increase awareness and usage of Expedia on college campuses. Presented to the Expedia Boston Office by BU Guerrilla Marketing Society's Expedia Team. If you have any questions or would like to see more of our work, please visit our website: https://www.bostongms.com
Starwood Hotels & Resorts has put out two requests for proposals seeking creative agencies to support its Sheraton and Westin brands in the U.S., according to people familiar with the matter.
According to a document obtained by Ad Age, Starwood is reaching out to a select handful of agencies to participate in the pitches, which are expected to conclude in March. It is understood that the review is being led by Avidan Strategies.
Boxever report sep2015-c - slideshare tease Rafat Ali
It’s all too clear that Americans still take the allwork no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks into the seasonal travel habits of Americans smart enough to take time off, from when they book to where they go.
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com
We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.
Back by popular demand, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2010 in San Francisco. Watch email marketers from Travelocity, Shockwave Games, and Hautelook battle it out for the best email marketing campaign and decide who you think has earned the crown of Ultimate Email Champion.
Simon rowles conference presentation september 2010Simon Rowles
Loyalty programs have the data to drive ROI in any channel through a targeted and relevant communications mix. Case studies included : eliminating print from a bank loyalty program reduces the program's performance.
From Legacy Programs to Emerging Digital and Data Best PracticesTony Rossell
The methods that associations use to get, involve, and renew members is changing forever.
The digital revolution allows you to speak to your members, and the prospects that look just like them, 24/7 anywhere they live online with almost instantaneous feedback and tracking.
The data revolution allows you to speak specific messages to specific segments of your members and prospects driven by their activity, purchases, demographics, and firmographics.
على مودك هو اضخم موقع للتسوق الالكتروني عبرالانترنت في جدة والمملكة . جميع العروض بمكان واحد. المطاعم الفنادق السياحة والسفر الالكترونيات الرياضة الماكولات والكثير غيره
3lamodak.com is the largest Shopping Malls Abralanturnt in Jeddah, Saudi Arabia. All offers in one place. Hotels restaurants travel and tourism Electronics Sports cuisine and many other
eMarketer breakfast - Digital Impact: Two Secrets to Online Marketing SuccesseMarketer
Join Geoff Ramsey (CEO, eMarketer) and Vipin Mayar (EVP, McCann Worldgroup), co-authors of the new book Digital Impact: Two Secrets to Online Marketing Success, as they outline creative approaches for engaging with consumers and share proven techniques for measurement that work for every digital channel. Following the presentation, Geoff & Vipin will take your questions in a relaxed Q & A format.
Similar to Direct Marketing Association - Customer Engagement Manchester 30.1.18 - joel brandon-bravo travelzoo (20)
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
3. Who and more importantly, why? 2
Travelzoo exists because we believe it is an amazing world out there, with incredible
experiences to enjoy and we want to help our members do this at the very best price.
Engagement = Value x Trust
Value = Satisfaction - Price
4. Who: Millions around the world Trust Travelzoo 3
16.9M
North American
members
8.0M
European
members
3.6M
Asia Pacific
members
More than 28 MILLION members worldwide
5. 4Millions around the world trust Travelzoo
Source: Google analytics, average taken over July 2016 to June 2017, desktop and mobile UK
5.5
MILLION
app downloads
worldwide
3.7
MILLION
social media
users worldwide
4.5
MILLION
UK monthly
website sessions
10.5
MILLION
UK monthly
page views
2+
MILLION
Facebook fans
worldwide
EXPERIENCE
Travelzoo was
founded in 1998
by Ralph Bartel.
PASSION
His passion for trusted
journalism and high-
quality experiences
led him to research,
test, and publish deals.
LEADERSHIP
Today, millions of
members trust
Travelzoo for the best
travel, entertainment
and local deals.
11. 10
RESEARCH
Travelzoo Deal Experts
thoroughly research the
competitiveness and
quality of each offer
EVALUATE
Editorial team evaluates the
strength of an offer before
endorsing it as outstanding
TEST
The Test Booking Centre
checks each offer on
desktop, via mobile and over
the phone to ensure a good
booking experience as a first
step to a successful campaign
The Travelzoo Difference
Producers
spend more than
1,000
hours researching,
checking & validating
deals each
week!
12. Why: Travelzoo UK 2016 Revenue By Source 11
28%
72%
Website & Search
Newsletter
15. How: Typical Campaign Structure 14
Compelling
headlines maximise
users engagement
Travelzoo editorial provides
3rd party endorsement for
each qualified offer
Members are directed to
the offer on advertiser’s
website/call centre to book
17. Who: River Cruise Sale Alert 16
Generic:
• 96,091 emails
• 7 calls
• 21.05% open rate
• 1.2% CTR
• 1,129 clicks
• 0.080% unsubscribe
River cruise clickers:
• 39,633 emails
• 24 calls
• 56.80% open rate
• 11.3% CTR
• 4,484 clicks
• 0.016% unsubscribe
Summary of results:
• 8 x Calls PT
• 10 x CTR
• 80% lower unsubscribe
18. Who: Newsflash Case Study Business Class 17
£529 & up -- Luxury Holiday Sale inc Business-Class Flts
THE CAMPAIGN
Luxury World Sale from XXX, save up to 40% on usual
prices.
Holidays include business-class flights from London .
Short-haul deals include flights with up to 34 inches of leg
room, long-haul deals include flights with seats that convert
into fully flat 6-foot beds & several food and drink options
(plus lounge access and up to two 32kg checked bags for
both options).
Reach: 650,000 London & SE (Plus targeted audience send
for luxury).
OBJECTIVES
Promote luxury
holidays with Business
Class flight.
RESULTS
3,820 clicks came from 527K
generic members, 0.7% CTR
39,872 clicks came from 131K
targeted members, 30.4%
TOTAL CLICKS
43,882
90 / 20
19. Behavioral Attributes & Modelling 18
We have a created a behavioural model for US members for use in targeting
and personalization…
Behavioural Attributes Behavioural Model and Content Preferences
Channel
Behavior
Engagement
Behavior
Purchase
Behavior
Browse
Behavior
Time Variant
Behaviors
Content Category
Member ID
Behavioral
Segment
Getaway Cruise Ent
10001 0 1.5 1.1 1.2
10002 1 0.6 0.4 1.6
10003 2 1.2 0 1.5
10004 3 0.4 1.3 0.6
Send 1: Emails = 26,125, Open % = 28.8%, CTR% = 19.4%
Send 2: Emails = 8,258, Open % = 23.8%, CTR% = 19.3%
Send 4: Emails = 16,745, Open % = 12.9%, CTR% = 13.4%
Send 5: INACTIVES. Emails = 82,468, Open % = 6.47%, CTR% = 5.9%
Activity Activity Enter Enter Getaway Getaway
Vac Vac Hotel Hotel Airfare Spa
Hotel Hotel Enter Enter Airfare Cruise
Spa Rest Activity Rest Getaway Hotel
20. Can We Learn From Social & Fashion? 19
Jeremy, 66
30. Where: The Travel Continuum 29
INSPIRATION
• Top 20
• Website
• Destination Features
TRANSACTION
• Book directly with
Travelzoo
• What to do in destination
DESTINATION
• Restaurants
• Entertainment
• Mobile Focus
• Spa
• Activities
33. Focus on People 32
Advanced
EMEA
geography
training
No hold
policy
Reduce
“ping-
ponging”
Create
client
contacts
directory
Train on
suppliers’
purchase
path
Deal
previews
on
national
pricing &
booking
conditions
Soft skills
classroom
training
MEMBERS SAY KNOWLEDGE & PROFESSIONALISM NEED IMPROVEMENT
34. Service as a Retention strategy 33
Refund
Requests
Availability
Modify
Dates
Illness
Cannot
Travel
35. 34
Get the Travelzoo App
Joel Brandon-Bravo
Managing Director, UK
@J_Brandon_Bravo
jbrandon@travelzoo.com
0207-420-0402
Editor's Notes
Intro on me:
Online travel for 19 years.
Specifically focussed on how content can be use to attract, engage, convert and retain customers.
Prior to Travelzoo I was part of a travel digital publishing start up which went on to provide consultancy content and technical services to some of the worlds leading travel companies, from BA to Virgin, Hilton to IHG, Travelocity to Lastminute.co
For the last 6 years I've been the UK MD for travelzoo the worlds leading provider of travel deals.
We work with hotels, airlines and travel agents to promote their best offers to our 28 million members worldwide.
Newspapers as a source of deals.
ASA
Trust
I look after the UK market just shy of 5M in the UK.
We evaluate and test the offers to ensure they offer real value for our members and come from quality suppliers.
6 years running as Best travel deals provider voted by the British Public.
GROWTH OF EMAIL VS OTHER
WHY is it important –
How important is email – ¾ of our revenue!
72% if we are being pedantic
With the other quarter made up of website revenue and our search products SupeSearch and Fly.com
Could do a whole pres just on attracting new members
Travel is a joy to sell I feel for people pushing FMCG
Rich imagery
Video on facebook works well.
Quality of the sign up as important and the cost.
50% of our members come through referral.
Both incentivised and none
50% of our members come through referral.
Both incentivised and none
GROWTH OF EMAIL VS OTHER
WHY is it important –
How important is email – ¾ of our revenue!
72% if we are being pedantic
With the other quarter made up of website revenue and our search products SupeSearch and Fly.com
30 sites, 30 hours of research
Make sure our deal is the best
Sacrifice choice and quantity of offers for quality
Expense of not having exactly what someone with a specific resort wants
GROWTH OF EMAIL VS OTHER
WHY is it important –
How important is email – ¾ of our revenue!
72% if we are being pedantic
With the other quarter made up of website revenue and our search products SupeSearch and Fly.com
Email last year 4%
WhatsApp 30%
Insta 32%
Facebook 34%
From a simple Top 20 App, we are now rolling out new versions each quarter with more functionality.
In destination and deals near me is the key driver but you can still book a cruise in three easy steps.
HOW
T20, one of the UK’s top travel emails in terms of driving traffic and still pretty much unrivalled in it’s ability to drive bookings onto a specific deal.
We negotiate the deals write them up and then drive our members to book with us, the hotel airline or travel agent.
SIMPLES
WHERE –
Each deal in the Top 20 is actually up to 10 deals
We work with providers to give us outbound from as many regions of the UK and then tailor the headlines.
Makes the email relevant and 3-4 times the conversion rate
What and the where – more importantly we want to focus on the who
Luxury river cruise,
Niche within a niche,
Not wanting to interrupt everyones day
Targeted
8 times the conversion rate
4,300
Travel was first out the traps but fair to say we are now falling behind.
Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a blue rug. There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August.
So Target started sending coupons for baby items to customers according to their pregnancy scores.
An angry man went into a Target outside of Minneapolis, demanding to talk to a manager:
Target knows before it shows.
“My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?”
The manager didn’t have any idea what the man was talking about. He looked at the mailer. Sure enough, it was addressed to the man’s daughter and contained advertisements for maternity clothing, nursery furniture and pictures of smiling infants. The manager apologized and then called a few days later to apologize again.
(Nice customer service, Target.)
On the phone, though, the father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology
We’d put an ad for a lawn mower next to diapers. We’d put a coupon for wineglasses next to infant clothes. That way, it looked like all the products were chosen by chance.
So the Target philosophy towards expecting parents is similar to the first date philosophy? Even if you’ve fully stalked the person on Facebook and Google beforehand, pretend like you know less than you do so as not to creep the person out.
This email is either completely wasted on me and risks losing me as a customer
Or…I have a very awkward conversation coming up with my teenage daughters, or worse still, my wife!
GROWTH OF EMAIL VS OTHER
WHY is it important –
How important is email – ¾ of our revenue!
72% if we are being pedantic
With the other quarter made up of website revenue and our search products SupeSearch and Fly.com
GROWTH OF EMAIL VS OTHER
WHY is it important –
How important is email – ¾ of our revenue!
72% if we are being pedantic
With the other quarter made up of website revenue and our search products SupeSearch and Fly.com
Soft Skills - confident and uplifting greeting, empathy, tone,
Lack of confidence in being put on hold.
Impression of confidence
Making sure we send them to the right pace if we can’t resolve the issues
Familiarity with how they book and the impacts of variations