The document discusses key elements for designing and marketing a successful hotel website, emphasizing branding, search engine optimization, conversion strategies, and retention techniques. It outlines essential do's and don'ts for effective website design and includes practical tips for improving visitor engagement and increasing reservations. The conclusion highlights the importance of continuous improvement and professional collaboration in website management.

1. Designing and marketing your hotel websiteMarch 25, 2010By: Thomas DiebenBeCurious internet & hospitality | www.curious.nl

2. ContentsIntroduction & background

3. Factors for a successful hotel website

4. Branding & Design

5. Search Engine Optimisation

6. Conversion

7. Retention

8. General Dont’s and Do’s

9. ConclusionHotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

10. Introduction & BackgroundHotelschool The Hague, Leading Hotels of the World, BeCurious, Landgoed Avegoor, Online Distribution, DorchesterCollection,New York, Multi-Channel Management, Internet & Hospitality, E-mail marketing, Social Media, RateTiger,Hotel Websites, Open World, Social Media monitoring, Golfbreak.nlHotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

11. Successful hotel websitesHotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl