The document summarizes the marketing strategy for the launch of a new luxury hotel brand called Kingfisher Hotels. The strategy includes establishing luxury hotel properties in major cities in India and overseas. It outlines the product offerings, pricing, promotional activities, advertising and public relations plans. The key aspects of the strategy are targeting high income customers and positioning the brand as epitomizing hospitality and luxury.

1. Launch of a 5 Star Hotel

2. Morgan Plaza -Beijing The Burj Al Arab -Dubai Flower of the East -Iran Apeiron Hotel -Dubai Choices are Many... Each one at it’s best …….

3. Spread our wings of hospitality… & let our guests Enjoy The Good Times…

6. Marketing Strategy

11. Product Strategy Theme Rooms - a unique experience for repeat guests

28. Communication Strategy

31. Advertising Strategy

33. Media Budget Media Class % Budget Media Vehicle Television 20 Major channels & TV shows Print 35 Magazines, newspapers Point of Sales 3 Brochures, discount coupons Outdoor 10 Hoardings, Airport terminals Cinema 8 Movie tie-ups, in-film promotions Internet 5 Website, banners, emailers Mobile 3 SMS, Wap sites Direct Mail 2 Mail to potential guests Events / Sponsorships 10 IPL Cricket, Lakme Fashion Week

34. Print Outlook Traveler, Business Traveler, Travel $ Leisure, Business India, Times of India, DNA, Yellow pages More than luxurious rooms… More than mouth-watering food… More than world-class service… More than entertainment… Enjoy the Good Times…. With Kingfisher Hotels

35. Point of Sales Brochures, Catalogues, Discount with Kingfisher Airlines, Free Kingfisher beer at Hotel, Free Airport pick-up & drop More than luxurious rooms… More than mouth-watering food… More than world-class service… More than entertainment… Enjoy the Good Times…. With Kingfisher Hotels Avail 10% Discount Now!

36. Outdoors Major hoardings at airports & tourist spots, airport terminal displays, Mobile vans

37. Cinema In-film promotions & tie-ups with movies like Singh is King

38. Internet Advertising www.kingfisherhotels.com , banners on travel websites like cleartrip, yatra, expedia, makemytrip and emailers

39. Mobile Advertising SMS pushes, hotel bookings and information on wap site, Special Honeymoon Packages Hospitality meets Entertainment with Kingfisher Hotels. Enjoy a whole new world of good times. Kingfisher Hotels in your city. Avail 10% discount on first booking. For more details logon to www.kingfisher.com

40. Direct Mail Direct mail sent to potential guests with a 10% discount on first booking, monthly newsletters Stay 6 nights & get 7 th night free More than luxurious rooms… More than mouth-watering food… More than world-class service… More than entertainment… Enjoy the Good Times…. With Kingfisher Hotels Avail 10% Discount

41. Events / Sponsorships Sponsor IPL cricket match & provide free stay to cricketers We invite the IPL teams to stay with us! You are our guests! Host Lakme Fashion Week

45. PR Strategy

51. Thank You!!!