SlideShare a Scribd company logo
Amelia Hotel at the
Beach

Florida's First Coast of Golf

Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
60 Second Commercial

Video was not exported from SlideRocket
FFCG's Regional Cooperation

Double-click to enter title
A Golf Destination Marketing
Company
Established in 1992
"Golf Marketing Department":
Jacksonville
Amelia Island
Ponte Vedra Beach
St. Augustine
Clay County
Flagler County
Your Membership Dues of $1,380 are
part
of a $1.94 Million co-op Marketing Plan
Amelia Hotel at the Beach Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rooms only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Amelia Hotel at the Beach's stay and play packages listed on the
Visit Florida "Hot Deals" page, (rotating basis).
Amelia Hotel at the Beach's
Digital Marketing through FFCG
Florida's First Coast of Golf's web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
October 2012, April 2013, June & August 2013
Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Florida's First Coast of Golf Sponsored Promotions
Golf Package Button on YOUR
website
www.ameliahotel.com/amelia-island-vacation-en.html
2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)
Advertising & Marketing

New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel

www.FloridaGolf.org
Digital Agency Website Management

www.FloridaGolf.org

Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
28% of all visitors access
site
utilizing mobile
devices
Responsive Design
FFCG Click Throughs to Amelia Hotel Booking
Pages

2011-12 Total YTD = 747
2012-13 Total YTD = 2,453

Chart was not exported from SlideRocket
Florida's First Coast of Golf
2012-13 Website Awards

2012 - Adrian Award

2013 Flagler Awards
Winner
2013 Governors Conference
Awarded Best Website in Florida
Welcome Center's May Golf Month
Promotion
North Hampton & Amelia Hotel at the Beach
Golf Package Give-away
New York Daily News
April 14-20, 2013

8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672
Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes

Run Dates: March
11-17, 2013
5,542 Entries and
630 opt-ins
VISIT FLORIDA
Facebook 1500
likes and 139
shares
VISIT FLORIDA
Twitter tweets on
3/11 and 3/12 to
47,222 followers
Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner

Total Media Value: $222,550
Impressions: 1,055,259
Family Friendly link on
Florida's First Coast of Golf's website
Visit Florida's Golf Publication
THE PLAYERS TV Spot

Video was not exported from SlideRocket

Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs

Purchased Schedule for Each
Market
In Closing

Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning

More Related Content

What's hot

Casa monica
Casa monicaCasa monica
Casa monicaflagolf
 
Champions club
Champions clubChampions club
Champions clubflagolf
 
Magnolia point golf___country_club
Magnolia point golf___country_clubMagnolia point golf___country_club
Magnolia point golf___country_clubflagolf
 
The grand clubs
The grand clubsThe grand clubs
The grand clubsflagolf
 
Eagle landing
Eagle landingEagle landing
Eagle landingflagolf
 
Palm harbor golf_club
Palm harbor golf_clubPalm harbor golf_club
Palm harbor golf_clubflagolf
 
Ffcg _st__johns_county_tdc_presentation
Ffcg  _st__johns_county_tdc_presentationFfcg  _st__johns_county_tdc_presentation
Ffcg _st__johns_county_tdc_presentationflagolf
 
Bent creek
Bent creekBent creek
Bent creekflagolf
 
Hidden hills country_club
Hidden hills country_clubHidden hills country_club
Hidden hills country_clubflagolf
 
Fernandina bch
Fernandina bchFernandina bch
Fernandina bchflagolf
 
Queen s harbour
Queen s harbourQueen s harbour
Queen s harbourflagolf
 
Courtyard by marriott_st_augustine
Courtyard by marriott_st_augustineCourtyard by marriott_st_augustine
Courtyard by marriott_st_augustineflagolf
 
Florida s first_coast_of_golf_board_meeting__june
Florida s first_coast_of_golf_board_meeting__juneFlorida s first_coast_of_golf_board_meeting__june
Florida s first_coast_of_golf_board_meeting__juneflagolf
 
Real estate
Real estateReal estate
Real estateflagolf
 
Travelzoo Campaign
Travelzoo CampaignTravelzoo Campaign
Travelzoo Campaign
veldmans
 
Travelshake.com - Laughlin Rigby
Travelshake.com - Laughlin RigbyTravelshake.com - Laughlin Rigby
Travelshake.com - Laughlin Rigby
CiaranDelaney
 
Top 5 Hotel Superstar Storytellers of 2014
Top 5 Hotel Superstar Storytellers of 2014 Top 5 Hotel Superstar Storytellers of 2014
Top 5 Hotel Superstar Storytellers of 2014
Leonardo
 
Florida s first_coast_of_golf_board_meeting__augus
Florida s first_coast_of_golf_board_meeting__augusFlorida s first_coast_of_golf_board_meeting__augus
Florida s first_coast_of_golf_board_meeting__augusflagolf
 

What's hot (20)

Casa monica
Casa monicaCasa monica
Casa monica
 
Champions club
Champions clubChampions club
Champions club
 
Magnolia point golf___country_club
Magnolia point golf___country_clubMagnolia point golf___country_club
Magnolia point golf___country_club
 
The grand clubs
The grand clubsThe grand clubs
The grand clubs
 
Eagle landing
Eagle landingEagle landing
Eagle landing
 
Palm harbor golf_club
Palm harbor golf_clubPalm harbor golf_club
Palm harbor golf_club
 
Ffcg _st__johns_county_tdc_presentation
Ffcg  _st__johns_county_tdc_presentationFfcg  _st__johns_county_tdc_presentation
Ffcg _st__johns_county_tdc_presentation
 
Bent creek
Bent creekBent creek
Bent creek
 
Hidden hills country_club
Hidden hills country_clubHidden hills country_club
Hidden hills country_club
 
Fernandina bch
Fernandina bchFernandina bch
Fernandina bch
 
Queen s harbour
Queen s harbourQueen s harbour
Queen s harbour
 
Courtyard by marriott_st_augustine
Courtyard by marriott_st_augustineCourtyard by marriott_st_augustine
Courtyard by marriott_st_augustine
 
Florida s first_coast_of_golf_board_meeting__june
Florida s first_coast_of_golf_board_meeting__juneFlorida s first_coast_of_golf_board_meeting__june
Florida s first_coast_of_golf_board_meeting__june
 
Real estate
Real estateReal estate
Real estate
 
Travelzoo Campaign
Travelzoo CampaignTravelzoo Campaign
Travelzoo Campaign
 
Carlos_BIO_2015
Carlos_BIO_2015Carlos_BIO_2015
Carlos_BIO_2015
 
TripScope
TripScopeTripScope
TripScope
 
Travelshake.com - Laughlin Rigby
Travelshake.com - Laughlin RigbyTravelshake.com - Laughlin Rigby
Travelshake.com - Laughlin Rigby
 
Top 5 Hotel Superstar Storytellers of 2014
Top 5 Hotel Superstar Storytellers of 2014 Top 5 Hotel Superstar Storytellers of 2014
Top 5 Hotel Superstar Storytellers of 2014
 
Florida s first_coast_of_golf_board_meeting__augus
Florida s first_coast_of_golf_board_meeting__augusFlorida s first_coast_of_golf_board_meeting__augus
Florida s first_coast_of_golf_board_meeting__augus
 

Similar to Amelia hotel

Courtyard oceanfront
Courtyard oceanfrontCourtyard oceanfront
Courtyard oceanfrontflagolf
 
Radisson hotel __butler_blvd_
Radisson hotel __butler_blvd_Radisson hotel __butler_blvd_
Radisson hotel __butler_blvd_flagolf
 
The ritz carlton___amelia_island
The ritz carlton___amelia_islandThe ritz carlton___amelia_island
The ritz carlton___amelia_islandflagolf
 
Deercreek
DeercreekDeercreek
Deercreekflagolf
 
Crowne plaza
Crowne plazaCrowne plaza
Crowne plazaflagolf
 
Hampton inn __suites___amelia_island
Hampton inn __suites___amelia_islandHampton inn __suites___amelia_island
Hampton inn __suites___amelia_islandflagolf
 
Long point
Long pointLong point
Long pointflagolf
 
Holiday inn orange_park
Holiday inn orange_parkHoliday inn orange_park
Holiday inn orange_parkflagolf
 
Hampton golf
Hampton  golfHampton  golf
Hampton golfflagolf
 
Golf club at_fleming_island
Golf club at_fleming_islandGolf club at_fleming_island
Golf club at_fleming_islandflagolf
 
Courtyard by marriott___orange_park
Courtyard by marriott___orange_parkCourtyard by marriott___orange_park
Courtyard by marriott___orange_parkflagolf
 
Golf club of_amelia_island
Golf club of_amelia_islandGolf club of_amelia_island
Golf club of_amelia_islandflagolf
 
Lpga international
Lpga internationalLpga international
Lpga internationalflagolf
 
Golf club at_north_hampton
Golf club at_north_hamptonGolf club at_north_hampton
Golf club at_north_hamptonflagolf
 
Honours golf
Honours golfHonours golf
Honours golfflagolf
 
Omni amelia island_plantation
Omni amelia island_plantationOmni amelia island_plantation
Omni amelia island_plantationflagolf
 
Windsor parke golf_club
Windsor parke golf_clubWindsor parke golf_club
Windsor parke golf_clubflagolf
 
Ponte vedra inn___club
Ponte vedra inn___clubPonte vedra inn___club
Ponte vedra inn___clubflagolf
 

Similar to Amelia hotel (19)

Courtyard oceanfront
Courtyard oceanfrontCourtyard oceanfront
Courtyard oceanfront
 
Radisson hotel __butler_blvd_
Radisson hotel __butler_blvd_Radisson hotel __butler_blvd_
Radisson hotel __butler_blvd_
 
The ritz carlton___amelia_island
The ritz carlton___amelia_islandThe ritz carlton___amelia_island
The ritz carlton___amelia_island
 
Deercreek
DeercreekDeercreek
Deercreek
 
Crowne plaza
Crowne plazaCrowne plaza
Crowne plaza
 
Hampton inn __suites___amelia_island
Hampton inn __suites___amelia_islandHampton inn __suites___amelia_island
Hampton inn __suites___amelia_island
 
Long point
Long pointLong point
Long point
 
Holiday inn orange_park
Holiday inn orange_parkHoliday inn orange_park
Holiday inn orange_park
 
Hampton golf
Hampton  golfHampton  golf
Hampton golf
 
Golf club at_fleming_island
Golf club at_fleming_islandGolf club at_fleming_island
Golf club at_fleming_island
 
Courtyard by marriott___orange_park
Courtyard by marriott___orange_parkCourtyard by marriott___orange_park
Courtyard by marriott___orange_park
 
Golf club of_amelia_island
Golf club of_amelia_islandGolf club of_amelia_island
Golf club of_amelia_island
 
Lpga international
Lpga internationalLpga international
Lpga international
 
Golf club at_north_hampton
Golf club at_north_hamptonGolf club at_north_hampton
Golf club at_north_hampton
 
Honours golf
Honours golfHonours golf
Honours golf
 
Omni amelia island_plantation
Omni amelia island_plantationOmni amelia island_plantation
Omni amelia island_plantation
 
Windsor parke golf_club
Windsor parke golf_clubWindsor parke golf_club
Windsor parke golf_club
 
Ponte vedra inn___club
Ponte vedra inn___clubPonte vedra inn___club
Ponte vedra inn___club
 
Dave
DaveDave
Dave
 

More from flagolf

Ffcg _flagler_county_tdc_presentation
Ffcg  _flagler_county_tdc_presentationFfcg  _flagler_county_tdc_presentation
Ffcg _flagler_county_tdc_presentationflagolf
 
Copy of florida_s_first_coast_of_golf_january_2014
Copy of florida_s_first_coast_of_golf_january_2014Copy of florida_s_first_coast_of_golf_january_2014
Copy of florida_s_first_coast_of_golf_january_2014flagolf
 
2013 iagto
2013 iagto2013 iagto
2013 iagtoflagolf
 
Florida s first_coast_of_golf_september_board_meet
Florida s first_coast_of_golf_september_board_meetFlorida s first_coast_of_golf_september_board_meet
Florida s first_coast_of_golf_september_board_meetflagolf
 
Sawgrass marriott igtm_presentation
Sawgrass marriott igtm_presentationSawgrass marriott igtm_presentation
Sawgrass marriott igtm_presentationflagolf
 
My presentation 2
My presentation 2My presentation 2
My presentation 2flagolf
 
South hampton
South hamptonSouth hampton
South hamptonflagolf
 
Palencia club
Palencia clubPalencia club
Palencia clubflagolf
 
Fairfield inn
Fairfield innFairfield inn
Fairfield innflagolf
 

More from flagolf (9)

Ffcg _flagler_county_tdc_presentation
Ffcg  _flagler_county_tdc_presentationFfcg  _flagler_county_tdc_presentation
Ffcg _flagler_county_tdc_presentation
 
Copy of florida_s_first_coast_of_golf_january_2014
Copy of florida_s_first_coast_of_golf_january_2014Copy of florida_s_first_coast_of_golf_january_2014
Copy of florida_s_first_coast_of_golf_january_2014
 
2013 iagto
2013 iagto2013 iagto
2013 iagto
 
Florida s first_coast_of_golf_september_board_meet
Florida s first_coast_of_golf_september_board_meetFlorida s first_coast_of_golf_september_board_meet
Florida s first_coast_of_golf_september_board_meet
 
Sawgrass marriott igtm_presentation
Sawgrass marriott igtm_presentationSawgrass marriott igtm_presentation
Sawgrass marriott igtm_presentation
 
My presentation 2
My presentation 2My presentation 2
My presentation 2
 
South hampton
South hamptonSouth hampton
South hampton
 
Palencia club
Palencia clubPalencia club
Palencia club
 
Fairfield inn
Fairfield innFairfield inn
Fairfield inn
 

Recently uploaded

20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 

Recently uploaded (20)

20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 

Amelia hotel

  • 1. Amelia Hotel at the Beach Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf
  • 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  • 3. FFCG's Regional Cooperation Double-click to enter title A Golf Destination Marketing Company Established in 1992 "Golf Marketing Department": Jacksonville Amelia Island Ponte Vedra Beach St. Augustine Clay County Flagler County
  • 4. Your Membership Dues of $1,380 are part of a $1.94 Million co-op Marketing Plan Amelia Hotel at the Beach Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Amelia Hotel at the Beach's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  • 5. Amelia Hotel at the Beach's Digital Marketing through FFCG Florida's First Coast of Golf's web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast October 2012, April 2013, June & August 2013
  • 6. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Florida's First Coast of Golf Sponsored Promotions
  • 7. Golf Package Button on YOUR website www.ameliahotel.com/amelia-island-vacation-en.html
  • 8. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  • 9. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  • 10. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • 11. 28% of all visitors access site utilizing mobile devices Responsive Design
  • 12. FFCG Click Throughs to Amelia Hotel Booking Pages 2011-12 Total YTD = 747 2012-13 Total YTD = 2,453 Chart was not exported from SlideRocket
  • 13. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  • 14. 2013 Governors Conference Awarded Best Website in Florida
  • 15. Welcome Center's May Golf Month Promotion North Hampton & Amelia Hotel at the Beach Golf Package Give-away
  • 16. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  • 17. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  • 18. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  • 19. Family Friendly link on Florida's First Coast of Golf's website
  • 20. Visit Florida's Golf Publication
  • 21. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  • 22. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning