Social Media for Sustained Tourism Growth - Session 1
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Social Media for Sustained Tourism Growth - Session 1 from our recent workshop for Scottish tourism and hospitality businesses, March, 2010 - Jim Hamill
![‘ Creating the Buzz’ Web 2.0/Social Media Strategies for Sustained Tourism Growth Jim Hamill and Alan Stevenson [email_address] [email_address] March, 2010](https://image.slidesharecdn.com/creatingthebuzzsession1march2010-100320160546-phpapp01/85/Social-Media-for-Sustained-Tourism-Growth-Session-1-1-320.jpg)
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Social Media for Sustained Tourism Growth - Session 1
- 1. ‘ Creating the Buzz’ Web 2.0/Social Media Strategies for Sustained Tourism Growth Jim Hamill and Alan Stevenson [email_address] [email_address] March, 2010
- 10. In a Web 2.0 Era, the Brand Becomes the Customer Experience of the Brand A quick ‘personal experience’ Dubai Hotel
- 30. SWA Rapper
- 31. SWA Rapper
- 32. SWA Rapper
- 35. Threadless.com
- 36. Threadless.com
- 37. Threadless.com
- 38. Threadless.com
- 51. Cafe Gandolfi
- 52. Cafe Gandolfi
- 53. Cafe Gandolfi
- 73. The Best Job in the World
- 89. www.michigan.org
- 90. www.michigan.org
- 91. www.michigan.org
- 92. www.michigan.org
- 97. Linkedin
- 98. Linkedin
- 103. Applications Social Network Sites Social Content Social Bookmarks Blogs Wikis Virtual Realities RSS Feeds Podcasts Social Applications Twitter Mash Ups Mobile Web; Internet Telephony
- 106. Characteristics Communities and Networks Interactivity Social Element Openness Peering Hosted Services Global Sharing Empowerment Mass Collaboration The Internet as the platform
- 107. Impact Business Intelligence Customer Interaction Sales & Marketing Customer Experience Customer Insight Processes and HRM Mindset Product Development Reputation Management Rich Internet Applications IT Infrastructure
- 108. Tourism 2.0 Web 2.0 Applications Open source Online Applications/ Web Services Social Network Sites Social Content – Social Bookmarking Blogs or Weblogs Wikis Podcasts/ Vodcasts Virtual Realities Mash Ups RSS Feeds Mobile Web; Internet Telephony Twitter Characteristics Communities and Networks Openness Sharing Peering Hosted Services – online applications; the Internet as the platform Interactivity Social Element Mass Collaboration Empowerment Global Impact – Wikitourism Mindset Business Intelligence Customer Insight and Understanding Customer Interaction Enhanced Customer Experience – Rich Internet Applications Reputation Management Sales and Marketing Product Development and R&D e.g. engage and co-create IT/Software/Applications Operations, Internal Processes and HRM
- 111. www.mashable.com
- 115. Business Impact Social Media Application Knowledge and Insight Engagement / Reputation Manag. Enhanced Customer Experience Sales and Marketing Operations/ Internal Processes Feeds & Alerts Review and Recommendations Sites Publishing Microblogging Social and Professional Networking Multimedia Sharing Rich Internet Applications Social Bookmarking Mobile & Internet Telephony OpenSource & Hosted Apps
- 118. Source: The Future of Advertising, APA, 17/02/09 as published on Slideshare ( www.slideshare.com )
- 127. Does It Work? Growing evidence that it does..... Engaged customers tend to be more loyal
- 128. YouTube
Editor's Notes
- ICT Strategy Development and the Balanced Scorecard
- ICT Strategy Development and the Balanced Scorecard
- ICT Strategy Development and the Balanced Scorecard
- ICT Strategy Development and the Balanced Scorecard
- ICT Strategy Development and the Balanced Scorecard
- ICT Strategy Development and the Balanced Scorecard
- ICT Strategy Development and the Balanced Scorecard
- ICT Strategy Development and the Balanced Scorecard
- ICT Strategy Development and the Balanced Scorecard
- Number10.gov.uk is built using Wordpress, an opensource (blogging) platform. It mashes video and images whilst providing latest news articles (traditional blog posts). This website was not expensive to build but it is simple and effective. The platform itself is free. http://www.number10.gov.uk/
- There is a view that those that use Web 2.0 well also do a range of other things well. No coincidence though, that there are strong links between these areas and Web 2.0 tools and applications. It helps that these companies also have the right mindset.
- The Engagement Database helps to identify which companies are doing more in this area. The top 100 brands (courtesy of Interbrand) were reviewed by EngagementDB (a Alltimeter, Charlene Li initiative). What they found was that there were a range of brands with varying levels of channels and depth of engagement. What they found was that some channels or mavens came to the top. Li and her team has made a correlation between financial performance and mavens (supports the Aberdeen research). Revenue growth and profitability both seem higher amongst Mavens.