Travel affiliate marketing might be struggling. Learn how to skyrocket your profit from car rental offers with Travelpayouts: - The proper ways to earn on car rental offers - SEO, YouTube and Instagram trends - Tools and methods that convert and the ones that don’t - The best and worst cases in the branch https://tp.click/23

1. travelpayouts.com
From zero to hero:
How to gain $25,000 on car rentals

2. Speakers
Marketing Manager,
Travelpayouts
Elizaveta Rudykh
Head Of Affiliate Marketing,
Myrentacar.com
Sergei Fisenko

3. Agenda
1. About Travelpayouts
2. About Myrentacar.com
3. Target audience
4. Where to find the real traffic
5. Successful cases
6. QA session

4. About Travelpayouts

5. Travelpayouts is one of the
biggest Cost Per Action (CPA)
travel affiliate networks. It
operates worldwide and partners
with more than 200,000 affiliates

6. The Travelpayouts website consists of:
Your personal dashboard Knowledge base Blog
travelpayouts.com support.travelpayouts.com blog.travelpayouts.com

7. Last updates:
1. Double reward for tickets to, in and from Kazakhstan
2. Travelpayouts Summit 2018
3. Webinar with Musement on Oct 16th

8. Thorny road to success

9. 2012
My first baby
steps in SEO
2015
My own
business on
Instagram
2016
Amazing
experience
working with
social networks
2017
My own little
blog
Working as Head
of Affiliate
marketing for
Myrentacar.com
How it all started

10. What I knew by the time I joined Myrentacar.com
How to get sh*t
tons of traffic from
social networks
The main problems that
webmasters deal with
How search engines
work

11. Why me?
Myrentacar needed a specialist
with a decent amount of
experience that knew the whole
process of getting clients through
affiliate marketing links and had
the ability to help other
webmasters succeed.
That is why they chose me!

12. About Myrentacar.com

13. Some awesome data about myrentacar.com
2015
Turnover 1mil €
2017
Turnover 2mil €
2011
Start of the
company

14. Our main destinations
Greece CyprusBulgaria Montenegro
Georgia(not a US state)Crimea Czech Republic

15. The main goal of our company
Help our clients rent cars from local distributors

16. Extremely strict rules for new car suppliers
No less than 10 cars Absence of negative reviews
from clients
No less than 2 years on
the market

17. Myrentacar.com today
3,500+
sales per month during the
«high» season
1,300+
affiliates

18. Why Myrentacar.com?
1. Half of our bookings come from affiliate marketing
2. We pay 50%+ of our commission to our partners
3. We provide our clients with high quality service
4. You can withdraw money whenever you want
5. High conversion rate
6. We are not trying to make extra money from additional
services
7. Constant updates, bonuses, discounts etc.

19. Target audience

20. Before you start attracting clients,
you have to understand the target audience of this niche
• Age: from 23 to 50 (the «hottest» audience: 30+)
• Sex: 60% are women
• Desktop usage: 64% of all visitors were using desktop from 2017 to 2018
• Family trip: > 60% are traveling with their family
• Preferences: > 50% will choose the cheapest option
• The older client will choose a car with a manual drive more often

21. Where to find traffic

22. Sources of traffic
1. Your own site and proper usage of SEO methods
2. Personal blog and working with search engines
3. YouTube channel
4. Instagram
5. VK, Facebook, Twitter, Behance
6. Yandex Direct и Google Adwords.

23. SEO in 2018
Let’s talk about some of SEO methods that are
still valid:
1. Кeywords in h1 and title (Link)
2. Proper paid link building (awesome
article)
3. Ability to organically integrate «hot»
keywords into your content
SEO as an independent source of traffic is vanishing. Today, it is a
bunch of best practices from all digital spheres

24. SEO – Buying links in 2018
• Should you do it? Is it still a thing?
• Service for checking quality of links: click to view

25. Classic link building — tips and tricks you should know
1.Weekly or monthly blog posts that link to
outstanding content (you need to pitch
yourself to the author)
2.Add value to someone’s website and only
then ask for a link (service for checking
broken links)
3.Plain and simple, try to participate in many
different podcasts to get backlinks and traffic
4.Free service that connects source to a
reporter (click here)
5.Find sites that are linking to this outdated
resource
1.Link roundup
2.Broken link building
3.Use podcasts
4.Become a source for bloggers and reporters
5.Find outdated pages, resources or business

26. Content — King
• Retention rate on a page of your site is the now the
most crucial aspect for SE
• Content: Clickable, shareable, readable, useable,
interesting

27. How to create better content than your competitors
and shoot right up into the top 10

28. Mobile
• Mobile-first-approach -Important for
getting the first 10 positions in Google
• Mobile traffic in Russia is slightly behind
but still, growing quickly
Mobile vs desktop in 2018:
- 43% desktop visits in 2016, 37% in 2017
- 57% mobile visits in 2016, 63% in 2017
*you car learn more about sources of traffic here

29. Optimization and over-optimization
• «Maneuvering» between lack of optimization and over-optimization
• What is over-optimization?
• Common sense when you write anchor texts in internal links (another great article)

30. Technical moments during optimization
Https protocol helps your website rank higher as
well as to increase overall trust of a user
Useful articles:
• How to get HTTPS
• UX as an important part of SEO
Web page loading speed directly correlates with
search rankings.
If a web page takes more than three seconds to
load
• 40% of users will abandon the site
• 80% will never return to it

31. Real cases and our advices

32. Sites with great conversion rate and high income

33. More examples

34. More

35. And even more

36. Here are the links
Rent a car Montenegro - Everything you need to know
Rent a car in Montenegro from A to Z
Personal experience of renting a car in Montenegro
1
2
3
• NOTE! All these sites are only for your guidance and can be used only as an example. Copying
content (photo, video, etc.) makes no sense because SEO will never allow copy-pasted content to
get into the top 10
• 2 last sites are in Russian, you need to use Chrome Extension - Google translate
• All these sites have a huge amount of bookings throughout the entire year

37. Some sites that need improvements
• SEO is not that bad. But, the
website started to lose traffic
somewhere in 2016.
• Besides what I just said, do you
have any more ideas as to why
this site may lose search
rankings?
It is really big, and to be fair, is a decent site. But it lacks in UX-design, optimization, yada yada

38. Why are banners much worse than widgets?
Your thoughts

39. Is YouTube profitable in the car rental niche?
Advantages:
• All clients from YouTube are extremely «hot»
• You can add your videos to your platform/website
super easily
• Creates trust between brand and a client
• Additional source of traffic
• 3rd most popular website in the world
• It is very unique and is actually just search
engine, with its own rules
• People love video instructions
Disadvantages:
• Shooting a video is much more expensive
(if you are not just «talking head»)
• Takes a lot time
• People are shy and it is hard for many to speak
on a camera
• Less clicks

40. Honorable Mentions
• Traffic arbitrage through Google Adwords and Yandex Direct
• VK, Fb, Instagram

41. Вопросы?

42. support@travelpayouts.com
affiliate@myrentacar.com
Thanks!