Taking a tour through 1.0, 2.0 and 3.0 - blogs for content, Facebook for distribution and Google Earth for centralising location based information in the travel and tourism industry.

1. Social Media Marketing and Communication Laurel Papworth

2. You can find these slides at: http://slideshare.net/Silkcharm

4. Deep content, 1-to-many, PR

5. blogsearch.google.com

6. Open, broadcast yet ripples

7. Facebook – personality profile

10. EVENTS

11. Book

13. email Profile – Viral activity for member MiniFeed

14. NewsFeed Requests Notifications NewsFeed– Viral activity of friends

15. Email notifications Auto-emails out News

16. Application have tracking

17. Top Facebook Applications

19. Application – Where I’ve Been

22. Travel 3.0 Instant, always on, Little Bits Everywhere ,

23. Video of Aloft Aloft Hotels in Second Life http://www.youtube.com/watch?v=rwpcEr1Ny4I

27. Personally made Machinima flying through Google the video shows Las Vegas hotels with video and reviews attached. Coming soon: virtual world social network layer with avatars in hotels.

28. Google Earth is now available on the iphone http://www.youtube.com/watch?v=_6oqKL2j8eA