Transmedia storytelling: bringing the static to life and accomplishing several strategic objectives with 360° experience design. CMA 2017 presentation.

1. Transmedia Storytelling
Corey Timpson
Vice President, Exhibitions, Research, and Design
corey.timpson@humanrights.ca
@coreytimpson
Canadian Museum for Human Rights

2. . Conceptual subject matter
. Contemporary subject matter
. Intangible heritage
. Stories
Design Prerequisites at CMHR

4. . Passive, Active, Interactive, Immersive experiences
. Designed opportunities for personalization & collaboration (personal relevance)
. Varied design type, varied media, varied interaction design (but always with design consistency)
Experience Design

5. . Evolve content
. Evolve experience
. Meet expectations
. Provide varied experience
Digital Opportunities

6. . Expectations & Evolution
. Met Labs
. Sustainability
Evolution & Continuation. Facilitate interactivity
. Reciprocity, cause & effect, personal relevance
. Think of what social and mobile do and apply that to exhibitions & programs
Exploit the Digital Potential

7. . Expectations & Evolution
. Met Labs
. Sustainability
Evolution & Continuation. Facilitate interactivity
. Reciprocity, cause & effect, personal relevance
. Think of what social and mobile do and apply that to exhibitions & programs
- information access and aggregation
- personalization
- social networking
- mobility, ubiquity
Exploit the Digital Potential

8. Virtual Reality 360° Immersive Video
Exhibition: Empowering Women

13. . Evolved the exhibition content (additional content variety)
. Increased the variety of experience types for the in-situ audience (passive, active, interactive)
. Created an experience for the remote audiences (audience reach)
. Created longevity of experience (post exhibition closing, post museum visit)
. Transmedia - artefact, image, text, digital VR (access and entry)
Opportunities Realized

14. Freedom of Expression in Latin America

19. . Increased content & interpretation
. Increased the variety of experience types for the in-situ audience (passive, active, interactive)
. Created an experience for the remote & mobile audiences (audience reach)
. Created longevity of experience (post exhibition closing, post museum visit)
. Transmedia - artefact, image, text, digital AR (access and entry)
. Provided personalization (sharable through social & mobile)
Opportunities Realized

20. Witness Blanket

24. . Increased the variety of experience types for the in-situ audience
. Created an experience for the remote & mobile audiences
. Created longevity of experience (post exhibition closing)
. Transmedia - artefact, image, text, digital, web
. Provided personalization (sharable through social & mobile) & response/self expression
. Obtain metrics used in evaluation & reporting (integrated analytics)
Opportunities Realized

25. TRC & Bentwood Box

26. . Increased content & interpretation
. Created an experience for the remote & mobile audiences (audience reach)
. Created longevity of experience (post exhibition closing, post museum visit)
. Transmedia - artefact, image, text, digital artefact (access and entry)
. Collections Building (digital artefact)
Opportunities Realized

27. . Opportunity to be efficient in operations
. Opportunity to be a good, interesting, relevant storytellers and source of content
. Opportunities to engage the audience
. Opportunities to grow the audience
Transmedia

28. Corey Timpson
Vice President, Exhibitions, Research, and Design
@coreytimpson | corey.timpson@humanrights.ca
CANADIAN MUSEUM FOR HUMAN RIGHTS