Opening plenary for Digifest 2017, demonstrating how transmedia and mixed-media storytelling can deepen engagement with audiences and inspire agency.

1. Inspiring Agency
Corey Timpson
Vice President, Exhibitions, Research, and Design
Canadian Museum for Human Rights
corey.timpson@humanrights.ca
@coreytimpson
Trans and Mixed Media Storytelling

2. . Collections
. Exhibitions
. Trusted sources of knowledge
Museums
@coreytimpson

3. . Conceptual subject matter
. Contemporary subject matter
. Subject to interpretation
. Active: “for” human rights
Canadian Museum for Human Rights
@coreytimpson

4. . Conceptual subject matter
. Contemporary subject matter
. Subject to interpretation
. Active: “for” human rights
IMPLICATIONS
. Collecting, Exhibiting
. Becoming a trusted source of knowledge
Canadian Museum for Human Rights
@coreytimpson

5. . Intangible heritage
. Stories are our artefacts
Canadian Museum for Human Rights
@coreytimpson

6. . Intangible heritage
. Stories are our artefacts
. Unique opportunities for:
- collecting intangible heritage
- mixed and transmedia storytelling
Canadian Museum for Human Rights
@coreytimpson

7. . Stories hold the power to inspire. Storytelling has the potential to engage.
. Rich stories demand rich storytelling
Design Challenge
@coreytimpson

8. @coreytimpson
Experience Design

9. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
Experience Design
@coreytimpson

10. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Designed opportunities for personalization & collaboration
= PERSONAL RELEVANCE
Experience Design
@coreytimpson

11. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Designed opportunities for personalization & collaboration
= PERSONAL RELEVANCE
. Varied design type, varied media, varied interaction design
= DESIGN CONSISTENCY
Experience Design
@coreytimpson

12. . Object/Artefact/Prop/Facsimile/Photo/Document/Painting/Sculpture/…
. Frame. Case
. Scenography
. Digital
. Varied media. Varied style. Varied graphic. Varied environmental. Varied interaction
= RICH EXPERIENCE
= DEEP ENGAGEMENT
Mixed Media
@coreytimpson

13. . Object = storytelling tool like all the others
. Digital = employ, exploit
Exploit the Digital Potential
@coreytimpson

14. . Object = storytelling tool like all the others
. Digital = employ, exploit
DIGITAL OPPORTUNITIES
. Ease of content evolution
. Evolve experience
. Continue meeting audience expectations
. Facilitate interactivity
Exploit the Digital Potential
@coreytimpson

15. Digital Interactivity
@coreytimpson

16. . Dialogic
. Museum informs visitor
Digital Interactivity
@coreytimpson

17. . Dialogic
. Museum informs visitor
. Visitor informs museum
. Visitors inform one another with the museum as venue
Digital Interactivity
@coreytimpson

18. . Convergence of In Situ & Remote audiences
. Blending of In Situ & Remote audience activities
Digital Interactivity
@coreytimpson

19. Empowering Women Exhibition
@coreytimpson

20. @coreytimpson

21. @coreytimpson

22. @coreytimpson

23. @coreytimpson

24. @coreytimpson
. Evolved the exhibition content (additional content variety)
. Increased the variety of experience types for the in-situ audience (passive, active, interactive)
. Created an experience for the remote audiences (audience reach)
. Created longevity of experience (post museum visit, post exhibition run)
. Transmedia - artefact, image, text, digital VR (access and entry)
Opportunities Realized

25. @coreytimpson
Freedom of Expression in Latin America Installation

30. @coreytimpson
. Increased content & interpretation
. Increased the variety of experience types for the in-situ audience (passive, active, interactive)
. Created an experience for the remote & mobile audiences (audience reach)
. Created longevity of experience (post museum visit, post exhibition closing)
. Transmedia - artefact, image, text, digital AR (access and entry)
. Provided personalization (sharable through social & mobile)
Opportunities Realized

31. @coreytimpson
Witness Blanket Exhibition

35. @coreytimpson
. Increased the variety of experience types for the in-situ audience
. Created an experience for the remote & mobile audiences (dialogic)
. Created longevity of experience (post exhibition closing)
. Transmedia - artefact, image, text, digital, web
. Provided personalization (sharable through social & mobile) & response/self expression
. Obtain metrics used in evaluation & reporting (integrated analytics)
Opportunities Realized

36. @coreytimpson
Bentwood Box Installation

37. @coreytimpson
. Increased content & interpretation
. Created an experience for the remote & mobile audiences (audience reach)
. Created longevity of experience (post exhibition closing, post museum visit)
. Transmedia - artefact, image, text, digital artefact (access and entry)
. Collections Building (digital artefact)
Opportunities Realized

38. @coreytimpson
. To be efficient in operations (scalability, cost effectiveness)
. To be good, interesting, relevant storytellers
. To be a trusted source of knowledge
Digital in Mixed & Transmedia Storytelling

39. @coreytimpson
. To grow the audience & audience types
. To engage the audience through variety and personalization
Digital in Mixed & Transmedia Storytelling

40. @coreytimpson
Inclusive Storytelling

41. @coreytimpson
. Inclusive initiation = Accessibile outcome
. Increased Usability
. No compromise on aesthetics or design intent
. Rich Experience for all
Inclusive Storytelling

42. @coreytimpson
. Mixed experience design
. Multi-sensory
Sight Unseen Exhibition

43. @coreytimpson
Rich Stories, Rich Storytelling

44. Corey Timpson
Vice President, Exhibitions, Research, and Design
Canadian Museum for Human Rights
@coreytimpson | corey.timpson@humanrights.ca