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Inspiring Agency
Corey Timpson
Vice President, Exhibitions, Research, and Design
Canadian Museum for Human Rights
corey.timpson@humanrights.ca
@coreytimpson
Trans and Mixed Media Storytelling
. Collections
. Exhibitions
. Trusted sources of knowledge
Museums
@coreytimpson
. Conceptual subject matter
. Contemporary subject matter
. Subject to interpretation
. Active: “for” human rights
Canadian Museum for Human Rights
@coreytimpson
. Conceptual subject matter
. Contemporary subject matter
. Subject to interpretation
. Active: “for” human rights
IMPLICATIONS
. Collecting, Exhibiting
. Becoming a trusted source of knowledge
Canadian Museum for Human Rights
@coreytimpson
. Intangible heritage
. Stories are our artefacts
Canadian Museum for Human Rights
@coreytimpson
. Intangible heritage
. Stories are our artefacts
. Unique opportunities for:
- collecting intangible heritage
- mixed and transmedia storytelling
Canadian Museum for Human Rights
@coreytimpson
. Stories hold the power to inspire. Storytelling has the potential to engage.
. Rich stories demand rich storytelling
Design Challenge
@coreytimpson
@coreytimpson
Experience Design
. Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
Experience Design
@coreytimpson
. Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Designed opportunities for personalization & collaboration
= PERSONAL RELEVANCE
Experience Design
@coreytimpson
. Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Designed opportunities for personalization & collaboration
= PERSONAL RELEVANCE
. Varied design type, varied media, varied interaction design
= DESIGN CONSISTENCY
Experience Design
@coreytimpson
. Object/Artefact/Prop/Facsimile/Photo/Document/Painting/Sculpture/…
. Frame. Case
. Scenography
. Digital
. Varied media. Varied style. Varied graphic. Varied environmental. Varied interaction
= RICH EXPERIENCE
= DEEP ENGAGEMENT
Mixed Media
@coreytimpson
. Object = storytelling tool like all the others
. Digital = employ, exploit
Exploit the Digital Potential
@coreytimpson
. Object = storytelling tool like all the others
. Digital = employ, exploit
DIGITAL OPPORTUNITIES
. Ease of content evolution
. Evolve experience
. Continue meeting audience expectations
. Facilitate interactivity
Exploit the Digital Potential
@coreytimpson
Digital Interactivity
@coreytimpson
. Dialogic
. Museum informs visitor
Digital Interactivity
@coreytimpson
. Dialogic
. Museum informs visitor
. Visitor informs museum
. Visitors inform one another with the museum as venue
Digital Interactivity
@coreytimpson
. Convergence of In Situ & Remote audiences
. Blending of In Situ & Remote audience activities
Digital Interactivity
@coreytimpson
Empowering Women Exhibition
@coreytimpson
@coreytimpson
@coreytimpson
@coreytimpson
@coreytimpson
@coreytimpson
. Evolved the exhibition content (additional content variety)
. Increased the variety of experience types for the in-situ audience (passive, active, interactive)
. Created an experience for the remote audiences (audience reach)
. Created longevity of experience (post museum visit, post exhibition run)
. Transmedia - artefact, image, text, digital VR (access and entry)
Opportunities Realized
@coreytimpson
Freedom of Expression in Latin America Installation
@coreytimpson
. Increased content & interpretation
. Increased the variety of experience types for the in-situ audience (passive, active, interactive)
. Created an experience for the remote & mobile audiences (audience reach)
. Created longevity of experience (post museum visit, post exhibition closing)
. Transmedia - artefact, image, text, digital AR (access and entry)
. Provided personalization (sharable through social & mobile)
Opportunities Realized
@coreytimpson
Witness Blanket Exhibition
@coreytimpson
. Increased the variety of experience types for the in-situ audience
. Created an experience for the remote & mobile audiences (dialogic)
. Created longevity of experience (post exhibition closing)
. Transmedia - artefact, image, text, digital, web
. Provided personalization (sharable through social & mobile) & response/self expression
. Obtain metrics used in evaluation & reporting (integrated analytics)
Opportunities Realized
@coreytimpson
Bentwood Box Installation
@coreytimpson
. Increased content & interpretation
. Created an experience for the remote & mobile audiences (audience reach)
. Created longevity of experience (post exhibition closing, post museum visit)
. Transmedia - artefact, image, text, digital artefact (access and entry)
. Collections Building (digital artefact)
Opportunities Realized
@coreytimpson
. To be efficient in operations (scalability, cost effectiveness)
. To be good, interesting, relevant storytellers
. To be a trusted source of knowledge
Digital in Mixed & Transmedia Storytelling
@coreytimpson
. To grow the audience & audience types
. To engage the audience through variety and personalization
Digital in Mixed & Transmedia Storytelling
@coreytimpson
Inclusive Storytelling
@coreytimpson
. Inclusive initiation = Accessibile outcome
. Increased Usability
. No compromise on aesthetics or design intent
. Rich Experience for all
Inclusive Storytelling
@coreytimpson
. Mixed experience design
. Multi-sensory
Sight Unseen Exhibition
@coreytimpson
Rich Stories, Rich Storytelling
Corey Timpson
Vice President, Exhibitions, Research, and Design
Canadian Museum for Human Rights
@coreytimpson | corey.timpson@humanrights.ca

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Inspiring Agency: Trans & Mixed Media Storytelling

  • 1. Inspiring Agency Corey Timpson Vice President, Exhibitions, Research, and Design Canadian Museum for Human Rights corey.timpson@humanrights.ca @coreytimpson Trans and Mixed Media Storytelling
  • 2. . Collections . Exhibitions . Trusted sources of knowledge Museums @coreytimpson
  • 3. . Conceptual subject matter . Contemporary subject matter . Subject to interpretation . Active: “for” human rights Canadian Museum for Human Rights @coreytimpson
  • 4. . Conceptual subject matter . Contemporary subject matter . Subject to interpretation . Active: “for” human rights IMPLICATIONS . Collecting, Exhibiting . Becoming a trusted source of knowledge Canadian Museum for Human Rights @coreytimpson
  • 5. . Intangible heritage . Stories are our artefacts Canadian Museum for Human Rights @coreytimpson
  • 6. . Intangible heritage . Stories are our artefacts . Unique opportunities for: - collecting intangible heritage - mixed and transmedia storytelling Canadian Museum for Human Rights @coreytimpson
  • 7. . Stories hold the power to inspire. Storytelling has the potential to engage. . Rich stories demand rich storytelling Design Challenge @coreytimpson
  • 9. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE Experience Design @coreytimpson
  • 10. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE . Designed opportunities for personalization & collaboration = PERSONAL RELEVANCE Experience Design @coreytimpson
  • 11. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE . Designed opportunities for personalization & collaboration = PERSONAL RELEVANCE . Varied design type, varied media, varied interaction design = DESIGN CONSISTENCY Experience Design @coreytimpson
  • 12. . Object/Artefact/Prop/Facsimile/Photo/Document/Painting/Sculpture/… . Frame. Case . Scenography . Digital . Varied media. Varied style. Varied graphic. Varied environmental. Varied interaction = RICH EXPERIENCE = DEEP ENGAGEMENT Mixed Media @coreytimpson
  • 13. . Object = storytelling tool like all the others . Digital = employ, exploit Exploit the Digital Potential @coreytimpson
  • 14. . Object = storytelling tool like all the others . Digital = employ, exploit DIGITAL OPPORTUNITIES . Ease of content evolution . Evolve experience . Continue meeting audience expectations . Facilitate interactivity Exploit the Digital Potential @coreytimpson
  • 16. . Dialogic . Museum informs visitor Digital Interactivity @coreytimpson
  • 17. . Dialogic . Museum informs visitor . Visitor informs museum . Visitors inform one another with the museum as venue Digital Interactivity @coreytimpson
  • 18. . Convergence of In Situ & Remote audiences . Blending of In Situ & Remote audience activities Digital Interactivity @coreytimpson
  • 24. @coreytimpson . Evolved the exhibition content (additional content variety) . Increased the variety of experience types for the in-situ audience (passive, active, interactive) . Created an experience for the remote audiences (audience reach) . Created longevity of experience (post museum visit, post exhibition run) . Transmedia - artefact, image, text, digital VR (access and entry) Opportunities Realized
  • 25. @coreytimpson Freedom of Expression in Latin America Installation
  • 26.
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  • 30. @coreytimpson . Increased content & interpretation . Increased the variety of experience types for the in-situ audience (passive, active, interactive) . Created an experience for the remote & mobile audiences (audience reach) . Created longevity of experience (post museum visit, post exhibition closing) . Transmedia - artefact, image, text, digital AR (access and entry) . Provided personalization (sharable through social & mobile) Opportunities Realized
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  • 35. @coreytimpson . Increased the variety of experience types for the in-situ audience . Created an experience for the remote & mobile audiences (dialogic) . Created longevity of experience (post exhibition closing) . Transmedia - artefact, image, text, digital, web . Provided personalization (sharable through social & mobile) & response/self expression . Obtain metrics used in evaluation & reporting (integrated analytics) Opportunities Realized
  • 37. @coreytimpson . Increased content & interpretation . Created an experience for the remote & mobile audiences (audience reach) . Created longevity of experience (post exhibition closing, post museum visit) . Transmedia - artefact, image, text, digital artefact (access and entry) . Collections Building (digital artefact) Opportunities Realized
  • 38. @coreytimpson . To be efficient in operations (scalability, cost effectiveness) . To be good, interesting, relevant storytellers . To be a trusted source of knowledge Digital in Mixed & Transmedia Storytelling
  • 39. @coreytimpson . To grow the audience & audience types . To engage the audience through variety and personalization Digital in Mixed & Transmedia Storytelling
  • 41. @coreytimpson . Inclusive initiation = Accessibile outcome . Increased Usability . No compromise on aesthetics or design intent . Rich Experience for all Inclusive Storytelling
  • 42. @coreytimpson . Mixed experience design . Multi-sensory Sight Unseen Exhibition
  • 44. Corey Timpson Vice President, Exhibitions, Research, and Design Canadian Museum for Human Rights @coreytimpson | corey.timpson@humanrights.ca