Many of us feel inspired by technology, both emotionally and creatively. Others are evangelists of the idea that once we rely on technology, we lose the ability to be creative. The objective truth is, however, that technology and creativity often go hand in hand. Creativity is innate and ubiquitous to human actions and thoughts, and has been one of the key driving forces of innovation throughout human history. The description of properties that define a creative mind has long eluded a precise definition. Traditionally, creativity has been linked with literature and art, but since the last century, science has also been acknowledged as reliant on creative processes. In contrast to literature and art, in which it is necessary to comprehend the underlying properties of space and how such properties are experienced by different observers, a creative technological idea entails both originality and appropriateness. Creativity inspires technology not only from a perspective of generation of novel ideas but also in a way that idea produces a verifiable representation of new processes of interaction between people. On the other hand, technology facilitates the access to social networks and large amounts of information, as well as the ability to interactively improve our ideas. In the past, people assumed that creativity has a strict consequence of personality traits of specific individuals. However, recent studies advocate that in addition to particular individual trails creativity also depends on the social and cultural context. For example, in a recent study, Vera John-Steiner analyzed of some of the greatest minds in our history, e.g. personalities like Charles Darwin and Albert Einstein, and concluded that their breakthroughs were depended also on collaboration’ activities and social support. The mutually beneficial relation between technology and creativity, allow us to expand our cognitive abilities to new levels of creativity at a much faster pace than before, but if such relation is not properly balanced it can lead to both distractions and interferences with our natural rhythm of life, thereby suppressing our innate ability to create. Hence, the truth question is how can use creativity to design technology to take the way we express our thoughts and innovate to a whole new level. In this talk, I will speculate starting from my own perspective, on how technology is and can support the process of producing creative works, as well as how professionals involved in creativity activities are nowadays exploiting technology to assist their creations.

1. Technology Inspiring
. and vice versa
Raffaele De Amicis
Fondazione Graphitech
GraphicsMedia.Net
2nd Audio Visual gestalt Workshop
19th of October 2015, Lisbon , Portugal

4. Is creativity the process that
stands
behind the instance of an
idea?

5. ”creativity" from the latin verb "creare”, which share
from the verb "crescere" the root KAR. In Sanskrit,
"KAR-TR” is "colui che fa" (dal niente), il creatore.

15. imagination

16. implementation

17. When I do think about creativity my mind often derive to artistic artifact…

22. E= (mc^2)/sqrt(1-v^2/c^2)

24. What is Creativity ?

25. the skill and imagination to create new things

26. The ability to form mental images of things that
either are not physically present or have never been
conceived or created by others

27. 'I define creativity as the entire process by
which ideas are generated, developed and
transformed into value. It comprises what
people commonly mean by innovation and
entrepreneurship.' John Kao, 1997

29. Creative Ideas
A new ways of
LIVING
New ways of
PRODUCING
A new way of
WORKING
New ways of
COMMUNICATION

30. A process that is supported by active
participation and interaction between
people, communities, knowledge fields and
social contexts

31. interaction

32. people, communities

33. knowledge fields and social contexts

34. What is Technology?

35. the use of science in industry,
engineering, etc., to invent useful things
or to solve problems

36. the practical application of knowledge especially in a
particular area

37. a capability given by the practical application of
knowledge

38. In principle, the term defines both the tool that
allows the solution of problems of various nature,
that the technique used that often combines
different resources to achieve specific results

39. • While the technique is a notion that accompanies
the entire evolution of man, the term technology
enters the lexicon since the seventeenth century.
• Technique, means the use of tools and processes
suitable for better and smoother execution of a
work; it defines the modal aspect, namely the way
in which it creates an artifact (interaction?)

40. From raw material to product

46. ?

48. ?

49. Applied science that exhibits features of interactivity,
representation, and automatization which enable
users to do things that otherwise could not be
accomplished within certain parameters, e.g. time,
precision, etc.

50. WHAT IS THE ROLE OF THE
TECHNOLOGY IN
SUPPORTING CREATIVITY?

51. can be seen as a set of tools which
can be chosen, when considered
appropriated, to support of a
creative process

53. drawback

54. it requires people to learn the
technology before they
initialize the creativity process

55. Is creativity something for everybody ….

57. ARE LAY PEOPLE
CURRENTLY USING DIGITAL
TECHNOLOGY CREATIVELY?

63. Ok .. But , this sound a bit obsoleted

64. making connections
Supporting, informing and improving ideas by making direct connections
with information, people and resources
LinkedIn
Research
Gate
Skype

65. developing ideas
supporting speculation, conjecture, exploration and representation of
innovative ideas
MindMap …Scapple

66. collaboration
working with others in proactive ways to build shared knowledge and
develop better ideas
Trello …Google Docs

67. making it happen
engaging in processes of capture, manipulation and transformation of
information and materials
Apps WebHardware

68. discussion and evaluation
publishing and communicating results for further analysis by a range of
communities
skype facebookWhatsapp

69. Creativity
and
Technology
Explore
Experiment
The
Creative
Process
Create
Imagine
Speculate
Perceive
Assess
Reflect
Revise
Share

70. That current technologies we use to access the
digital world it seems that limit, or even take us
away, from the real world.

71. Exploring human creativity in the modern age is as
great an adventure as exploring space

72. Nowadays people can/could
choose between
technology or safety
technology or privacy

73. but

74. people cannot choose anymore
between the virtual world or the
real world.

75. VE is the new frontier where to exploit creativity.

77. …. An immense
“immersive” ecosystem

78. Content
• Gaming & Film/TV
• HealthCare
• Education
• Social
Hardware & Distribution
• Headset Producer
• Input Devices
• Graphics Card
• Video Capture
• Online Marketplaces
Software Platform and
Delivery Services
• Content creation Platforms
• Capture, Production &
Delivery Software
• Video Games Engine
• Analytics
• Other B2B & Enterprises Uses
• File Hosting and Compression

79. @

80. @

81. @

82. @

84. Technology does not make users better

85. But….

86. ..most probably it exploits user hidden
capabilities

88. “Problems cannot be solved by thinking within the framework within which
the problems were created”
Albert Einstein
Thank You!

89. PhDCEng MEng Raffaele De Amicis
FondazioneGraphitech, Director
Via alla Cascata, 56/C38121Trento Italy
Office: +39 0461 283395
Fax: +39 0461 283398
Mobile +39 331 610 45 69
http://www.graphitech.it/
Email: raffaele.de.amicis@graphitech.it
skype: rda_gt