The document discusses new opportunities for storytellers beyond traditional television shows, such as creating transmedia stories and experiences across multiple platforms. It notes that interactivity and engagement are becoming the norm across online, mobile, social media and live events. Storytellers are encouraged to think experientially and write for engagement across this abundance of content distribution channels. Examples are given of successful transmedia stories that achieved a tipping point through social media promotion and engagement. The presentation concludes by envisioning future interactive storyworlds and introducing Conducttr as a platform to bring stories to life across channels.

1. New Opportunities for Storytellers
(Making More Than TV Shows)
London Transmedia Festival, October 2012
Robert Pratten
CEO & Founder, Transmedia Storyteller Ltd
@robpratten

2. Conducttr
Pervasive Entertainment Platform
Conducttr brings your stories to life.

3. Engage across all platforms
Create personalized,
connected
experiences
.. Online… Mobile… Social… Live Events… Merchandise…

4. • Think Experiential
Think experientially

5. “Interactivity” is the norm
http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

6. Abundance of content
http://www.forbes.com/sites/anthonykosner/2012/05/21/youtube-turns-seven-now-uploads-72-hours-of-video-per-minute/

7. Even more content…
Movies (US Theatrical)
600 Units released in 2011
iOS apps (App Store)
300,000

8. Write for engagement

9. ByoLogyc

10. Mask of the
Red Death
www.psychophol.com

12. Lowlifes 2.0

13. Sales vs Social Media (Lowlifes)
NB: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also
included email, Twitter, Facebook etc.

14. Sales vs Social Media (Lowlifes)
Tipping point

15. “Big on Facebook/Twitter/LinkedIn”

17. In Real Life Shooter

18. Patient 0

19. Patient 0
http://www.pozible.com
http://irlshooter.com/

20. Future Storyworlds

21. The End
Conducttr
Pervasive Entertainment Platform
Robert Pratten
robert@tstoryteller.com
@robpratten
USA: +1 415 287 4150
Europe: +44 207 193 4567